Idea in Brief What’s Wrong Innovation success rates are shockingly low worldwide, and have been for decades. What’s Needed Marketers and product developers focus too much on customer profiles and on correlations
Alison Reynolds is a member of faculty at the UK’s Ashridge Business School where she works with executive groups in the field of leadership development, strategy execution and organization development.
Idea in Brief The Problem Companies know that emotions drive customer behavior, but most have little idea how to connect in ways that motivate the desired behaviors. The process is more guesswork than
In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the company’s
Following on the first article on defining customer experience, this second installment looks at the first essential step of improving the experience you deliver, which is mapping out your customer journey.
Almost every company competes to some degree on the basis of continual innovation. And to be commercially successful, new product and service ideas must, of course, meet a real—or perceived—customer need.
When you’re presenting to people in your field, it’s OK to use specialized terms and acronyms, because they’ll be comprehended quickly. But for everyone else, you need to take a different approach. Communication
The biggest problem in creating our presentation is making a great storyline. Here's how to do it: create a PUMA. There's more in my book. http://www.amazon.com/Show-Tell-Everybody-Extraordinary-Presentations/dp/1591846854/ref=zg_bs_660628_14