Heart New Media

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Average online donation rose by 21% from 2010 to 2012, reports Blackbaud

How Retail Can Do Social Better

Retailers know that social shopping presents a new, real opportunity, but many can’t quite figure out how to integrate social experiences with their …

Creating a content strategy in a fast-moving world

Everything, everywhere, we are bombarded with messaging, advertising, information and warnings.<p>These communications come in a host of different …

Marketing

6 digital marketing tips for charities

Non-profits looking to enhance their internet presence and drive further traffic and donations should take advantage of the internet to promote their …

Mental health charity for teens launches with TV ads

en_GB<p>article<p>Beat Bullying, the anti-bullying organisation, is launching MindFull a new mental health charity for teenagers with a cinema and press ad …

Mental Health

Are Your Social Media and Other Accounts Secure?

A few days ago, I noticed that my long-time nonprofit technology colleague, Ruby Sinreich, had her digital life hacked and stolen from her. The …

10 Ways to Improve Your Email Marketing

Most brands have a "pretty decent" email marketing program, but could it be better? Take a look at these 10 things to try and improve your engagement.<p>…

Designing Your Nonprofit’s Website Header

Your nonprofit’s website header will be seen on every page. It contains your site’s most important information, brands your organization and shows …

4 Ways Mobile is Changing the Nonprofit World

<i>Kristen Gramigna is a guest contributor for Nonprofit Hub and the Chief Marketing Officer for BluePay, offering non-profit credit card processing</i> …

4 Nonprofit Emails that Look Awesome on Mobile

With 43 percent of all emails now being opened on a mobile device, nonprofits need to start thinking differently about the way they approach their …

4 Keys To Turning Customers Into Brand Evangelists

To grow your brand, know what people find meaningful, connect with them thoughtfully, create joy they can’t live without, and believe in your employees.<p>Every day, we see signs that doing business today is more complex than ever. The developed economy continues to be sluggish, with 2.4% growth in …

SEO is dead. Long live social media optimisation

Search engine optimisation (SEO) was always a flawed concept. At its worst, it means making web content less engaging for the reader but supposedly …

UK companies are failing to support charities

If we're being honest about it, corporate charitable support in the UK isn't good enough.<p>Business support for UK charities and communities is …

Charity donations: how safe are the online portals?

Millions of people generously pledge money online, sponsoring friends and colleagues to complete a sporting event for a charity. But how safe is the …

Charities that nurture friends raise more than money

National charities may raise money by employing "chuggers" who cajole passersby to sign direct debit forms. The only individual contact that follows …

It's time for charities to capture donors' imaginations with innovative ideas

Charities shouldn't leave start-ups or commercial giants, such as Nike, to break new ground, when they could capitalise with their own …

6 Ways to Use Facebook Apps for Business

Shares 4K<p>Does your business leverage the power of Facebook apps?<p>Wondering how other businesses are using apps to better serve their customers?<p>Keep …

Strategies for Successful Small Business Marketing

Your small business train will sputter along without a solid marketing approach. When developing a marketing strategy, think about who is your target customer and how are you going to rise above the crowd of competitors clamoring for attention. Drill down your message to appeal to your niche …

The number of smartphone shoppers who make purchases on a weekly basis has doubled since 2012

New research from eDigitalResearch and Portaltech Reply suggests that one third (32%) of smartphone shoppers are using their mobiles to make a …

M&S chalks up near 30% rise in online sales as multichannel services improve

Gone are the days when shoppers would simply turn up to a store and take advice from sales staff on what to buy, as our latest IREU Top500 report on …

More than 60% of Domino's UK pizza deliveries ordered online

Domino’s Pizza today said that more than 60% of its UK deliveries were ordered online this spring.<p>Customers turned to ecommerce to order 63.3% of the …

Lack of digital know-how costing UK retailers £12bn, warns O2

Gone are the days when shoppers would simply turn up to a store and take advice from sales staff on what to buy, as our latest IREU Top500 report on …

UK market drives European mobile commerce, with 41% of consumers using portable devices to shop

Leading online pan-European Flash Sale pioneer vente-privee.com has found that, of the eight main European markets in which it operates, the UK is by …

Online helps Burberry clock up 18% first quarter growth

Burberry this week said online sales and digital investment helped to boost its sales by almost a fifth in the three months to June 30.<p>In a …

How charities can use social media to achieve tangible outcomes

It's important that charities understand digital tools and use them to achieve tangible, real world outcomes, such as to increase donations or build …

5 Unexpected Brands That Get Social

Big brands like Oreo, Red Bull and Nike grab headlines whenever they do something cool with social media. But these large companies are far from the …