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We know that the sun causes deadly skin cancer, so why are we still tanning?

With increased awareness about the harmful effects of ultraviolet radiation , some people have become smarter about sun protection, while others continue to ignore the extensive research linking tanning to skin cancer. According to the Canadian Dermatology Association , tanning has grown in popularity among the younger demographic, and more than 70% of people who use tanning beds are between the ages of 16 to 29.