A 45-year-old social media influencer from Texas known for going shirtless while promoting the ingestion of raw meat—or, as an alternative for those …
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Who is the Liver King?
Brian Johnson — aka "Liver King"— has millions of TikTok and Instagram followers. They hang on his every word as he extols the virtues of "ancestral living," which includes eating raw meat and taking organ-based supplements that he just happens to sell. The problem? He has also been taking performance-enhancing steroids, and now his disillusioned followers are suing for $100 million in damages. Here's a look at who he is, and the risks of raw meat diets and steroid use.
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The Fall of the Liver King
The job could be worth $100 million a year. There’s a caveman-sized gap in the wellness industry. Brian Johnson, better known as Liver King, has embodied the “ancestral living” movement for the past couple of years, his jacked, sunburnt, Caucasian physique defining the aesthetic for his millions of …
In the age of vloggers, influencers and content creators it might seem hard to imagine a world without YouTube. But back when the first ever video …
The organ-eating, masculinity influencer has built a powerful brand championing the ancestral lifestyle – but experts say his beliefs promote …
The Rise of Raw Meat diets
Back in the autumn of 2016, shortly after the Donald Trump election, I drove from Los Angeles to San Francisco to interview seven young men who had started a tech company. At least, it looked like a tech start-up – but the founders were more interested in their personal biological hardware than …
What do Joe Rogan, a butcher shop, and an onstage performance art piece by the 1975 have in common? Raw meat, baby. In the past three months, online …
Earlier in the year, reality TV star Heidi Montag made headlines after she was photographed casually snacking on a raw Bison heart on the streets of …
The online obsession with eating raw meat seems to continue despite clear warnings from food safety experts. TikTok influencers like Liver King and …
The answer lies in the excruciating nexus of TikTok, Joe Rogan, a carnivore doctor, and some specious claims about how our “ancestors” ate. There are many curious things about Evie Magazine, which brands itself as a conservative alternative to mainstream women’s magazines. There are, of course, its …
Is it healthy to restrict yourself to just meat?
Leave it to TikTok to start 2023 with a meaty controversy. The hashtag #allmeatdiet has amassed more than 1 million views, with users sharing …
Is Steroid Use on the Rise?
