Robert Hoogenboom

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The secret lives of students who mine cryptocurrency in their dorm rooms

Mark was a sophomore at MIT in Cambridge, Massachusetts, when he began mining cryptocurrencies more or less by accident.<p>In November 2016, he stumbled on NiceHash, an online marketplace for individuals to mine cryptocurrency for willing buyers. His desktop computer, boosted with a graphics card, was …

The 1 Sentence That Will Make You a More Effective Speaker Every Time | Inc.com

"Clear writing is clear thinking." My 10th-grade English teacher shared that morsel of wisdom once as I was slogging through a 20-page term paper with no idea where I was going or how to make the points I wanted to make; every word I wrote led me further down a rabbit hole of rambling sentences, …

Public Speaking

5 Best Strategies to Keep Your Employees Motivated | Inc.com

<i>By Joe Gagliese, co-founder of Viral Nation Inc.</i><p>As a young entrepreneur, I always valued great leadership and the difference it can make in a company. I have worked with some really successful people and one thing we have in common when it comes to leadership is making sure our employees not only …

Employment

7 Ways to Boost Your Conversions Through Social Media by @malleeblue

Here are seven strategies you can develop for your own industry in order to boost conversion through social media marketing.The post 7 Ways to Boost …

Apply These 3 Secret Techniques to Target Generations X, Y and Z via Social Media - Small Business Trends

Highly compelling copy — the kind that rattles the questions of your audience, and shockingly, (and instantly) gives them the answer — isn’t easy to …

Why the Exurbs Are Poised to Take Off in the Coming Years

A lot of savvy economists, demographers and poll takers were stunned by the recent presidential election and the voting power of rural and suburban …

11 proven digital marketing strategies you're (still) not using

From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can't afford to overlook.

Savvy Entrepreneurs Who Don't Waste Time: The One Page Business Plan - OLBlog

<i>Often, I hear from entrepreneurs who want to write a business planand can’t figure out what they need from what they don’t. It can quickly become a</i> …

If you’re not thinking conversation first, you are doing it wrong

Conversation is the purest form of interaction and should be the basis for higher level designs.<p>Designing a user experience is a challenge for even …

5 Ways Content Marketing Is Gradually Encapsulating SEO

It’s no secret that content marketing has penetrated deeper into SEO.<p>But how deep?<p>That we’ll explore in this article. After reading it, you can …

MVPM: Minimum Viable Product Manager

You’ve probably seen this diagram before. It elegantly shows that product management is the intersection of a diverse skill set.<p>Its simplicity has …

4 Ways to Master the Art of Digital Branding

<i>By Hank Ostholthoff</i><p>A great marketer is a both a muse and a producer, and focuses on entertaining and inspiring internal and external audiences. Understanding how today's technologies come together to design remarkable content experiences, analyze traffic sources, and build relationships that yield …

The rise of the creative class is the end of retirement

The creative class has killed the American workplace as we know it—and it might be taking retirement along with it.<p>In his 2002 book, the economist …

7 Easy Ways for Entrepreneurs to Boost Motivation Every Day

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In my years as an entrepreneur, author and business advisor, I have seen others fail and had countless failures of my own. I have stayed up endless late nights working on a new project, only to rip it apart and start all over again. I’ve …

Responsive Web Design – Benefits and Everything else

A designer creating <b>responsive websites</b> should make sure the navigation elements of the websites like text, screen-layouts, images, video/audio …

6 Dreadful Design Mistakes That'll Ruin Your SEO

Artists hate constraints. It’s because their profession has crafted an image of being ‘free’. It’s believed that only without boundaries can an …

Influencer Marketing Metrics: A Look Towards the Future

Influencer marketing has become a powerful marketing channel, but like social media, marketers have struggled to measure it in tangible ways. Once …

Marketing

Millennials: Marketing For Instant Gratification

<i>Andy Karuza is the founder at brandbuddee.com and co-founder at SpotSurvey. He is a leader in the online and social media marketing community with experience launching startups and helping fortune 500 companies achieve online success through innovative strategies.</i><p>Millennial consumers' attention …

The 5 Most Undercovered Marketing Trends For 2016

What did marketers ignore last year? CMOs, bloggers, and influencers highlight marketing trends that didn’t get nearly enough attention heading into 2016. <b><br>#1 Amazon is by far the largest online shopping destination in the world but has the least marketing support in most organizations</b><br>One of the most …

Page Views Don't Matter Anymore—But They Just Won't Die

The page view is a zombie. For years, everyone has been saying it is no longer a meaningful way to measure online popularity. But the publishers who …

Digital Advertising

Digital Marketing in 2016, Trends and Lessons from the Past

The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of the digital sphere, the …

The Best New Social Media Tools for 2016 | Inc.com

New social media apps are a dime a dozen, it seems, and to be honest, not all of them are particularly helpful. Some just end up being one more dashboard you have to login and deal with.<p>Too many dashboards are a pain in the ass.<p>With this list, I wanted to share a few great tools that can help …

Top 10 Cleaning Products You Should Totally DIY

When you make your own detergents and other cleaning solutions, you not only get to control the ingredients you’re using, you could also save a …

7 Ways Social Media Is Turning Millennials Into Millionaires

For millennials, the American dream is no longer defined by a college degree or even a high-paying corporate job. Instead, social media platforms …

What’s the ROI of Digital Marketing? [Infographic]

<i>Image courtesy of Occam’s Razor</i><p>As you see above, defining the ROI of digital marketing is a challenge.<p>Measuring it is easy, once you have the right …

Marketing

Why Design Is Important for Content Marketing

Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, …

UI Design

Vivien Muller Designs A Little Cyclops Monster That Charges Smart Watches

Designer Vivien Muller, has created a little cyclops monster named WATCHme, that looks around the room when charging your smart watch. WATCHme is …

10 Reasons Why Influencer Marketing is the Next Big Thing

As the world has shifted to social media, consumers look at fellow consumers to inform their purchasing decisions. Instead of looking at companies, …

What CEOs Have Learned About Social Media

When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. The results, published in …

What Your Competitors Can’t Copy

Back in the day our neighbour had to buy her gluten-free products from a tiny and very expensive range of products at the local pharmacy. If you …