Hayley Vos

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The Best Content Marketing Tools to Help You Work Smarter, Not Harder

Some of my favorite tools posts end up being the ones where people share the specific tools they use to get jobs done.<p>There’s power in knowing the …

The Power of Research: How We Grew The Canva Blog’s Traffic By 226.47%

What do you do when you start a blog?<p>Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all …

How to Create Consistently Great Content

These numbers refer to the intervals at which different types of content should be released. For example, social postings should typically be put out at least once a day, blog posts once a week… etc.<p>While these guidelines might be useful starting points, they are still just averages. The first step …

Marketing

12 Free Ebooks to Teach You Blogging and Content Marketing

For those who are serious about blogging or just cannot seem to get their blogs to take off, sometimes all you need is some first-hand tips from the …

Ways Content Marketing is Going to Change in 2015

When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind what’s effective and what isn’t is continually …

37+ Tips and Resources For Building a Fine-Tuned Content Marketing Machine From The Ground Up

Back when I started my career in SEO, content marketing didn’t exist—at least not in the way it exists now.<p>We used strategies to boost traction and …

10 Free Online Courses That Can Benefit Every Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every entrepreneur can benefit from continued education. Whether you are just starting out and handling multiple roles within your company or an experienced business owner -- enrolling in an online course is always a good way to improve …

Entrepreneurship

How to Create a Winning Content Promotion Plan

Many content marketers view “promotion” as a phase that begins once content goes live. The truth is, promotion should begin much earlier than that, …

30 Quick Editing Tips Every Content Creator Needs to Know - Copyblogger

Inbox 0: <i>in a bad way</i>.<p>Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet …

How Much Of Your Income Should You Save?

There’s no question more fundamental to personal finance than how much money we should save. Our savings rate is the cornerstone of virtually every other decision about money we make. It affects everything from buying a home to saving for emergencies to retirement.<p>Yet the guidance on this important …

Retirement

Don't Fall for These 12 Mental Money Traps

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most of us were brought up poor or in the middle class -- and then continue the rest of our lives plagued by the thoughts, ideas and actions of the poor and the middle class. If you were brought up like I was, by parents that had great …

Personal Finance

Can Content and Blogging Actually Generate Sales?

A blog can definitely bring in sales. You may not see the numbers jump right away, but blogging regularly can foster relationships with customers that help to generate future sales.<p>Does blogging really help bring in sales? Or is it a giant waste of time?<p>I am here to tell you that content can …

Marketing

Content marketing: How to be a better business blogger

It’s been 15 years since the emergence of weblogs as platforms for content, and while the latest evidence indicates that their heyday may have past, …

5 Compelling Reasons To Ramp Up Your Digital Marketing Strategy

Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. Most …

9 of the Best Free Social Media Analytics Tools

Want to know what’s working on social media?<p>Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will …

Online Vs. TV: 72% Of Agencies Say Online Video Ads Are As Effective - Or More Effective - Than TV [Survey]

en_US<p>article<p>After surveying 120 U.S. ad agencies, BrightRoll says client interest in video ads has grown 88.6 percent during the last three …

Marketing

How to Build Your Net Worth | The Art of Manliness

Do you feel like you’re not getting ahead with your finances? That no matter how hard you work or how much extra money you earn, you’re still in the …

Using Twitter to Grow Your Business

On Twitter, avoid the temptation to talk about anything and everything, and instead focus on the things that matter most to your customers while positioning yourself as the expert to solve their problems.<p>In her last interview, Marji J Sherman shared her secret to building a large Twitter following …

Curating Content Tips, Tools and Traffic

The internet is filled with information. For a business to succeed, it's critical to share and promote only the most relevant content available. With …

Infographics

10 Content Marketing Predictions That Will Make You Sound Really Smart

It’s only February, and brands are already proving 2015 is going to be huge for content marketing. Over the next 11 months, we expect brands to take …

Marketing

Creating Loyal Customers and a Successful Business with Social Media – Warby Parker

Just five years ago, would anyone have believed that it would be possible — and smart! — to buy something as personal and vital to your everyday …

31 Essential Tools for Content Creation, Curation, Research & Development

<b>Note: Want to get all of the tools listed here linked in a handy spreadsheet, this post as a PDF, and another free bonus?</b><p><b>A guide to hacking your</b> …

Social Media Now Drives 31% Of All Referral Traffic

According to a report released this week by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. As of December 2014, 31.24% of all referral traffic was from social media; compare this to the 22.71% from the same period in the previous year.<p>While …

The 4 Essential Research Strategies in Content Marketing

Here are the 4 essential research strategies that will boost your content marketing and deliver relevant and valuable target audience messaging.<p>In the world of content marketing, strategy is king. The Content Marketing Institute's 2015 B2C Benchmark Report shows that 47 percent of the most …

Marketing

Storytelling 101: 3 Tips for Creating Compelling Content Marketing

Be it a feature film, a 30-second commercial, or a tweet, there's no denying the impact of content that captures the attention of an audience and genuinely engages them.<p>There's nothing better than a good story--whether delivered over a pint at the pub, from a 60-inch flat screen in front of the …

Marketing

Beware Of Shiny Objects: Why Email Marketing Trumps Social Media

To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social</b> …

5 Mistakes You're Making With Your Content Marketing Strategy

In the grand scheme of things, content marketing is still a relatively new concept. The general idea behind it is easy to understand: you create valuable content that attracts attention, builds buzz, and establishes trust. However, as with anything new, there’s a learning curve.<p>This article will …

Marketing

8 Content Marketing Infographics Every Marketer Must Bookmark

Long posts are very helpful and there are things that cannot be said in a checklist, image, or an infographic. However, an infographic can be very …

Infographics