harry groome

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Beacons and Brands: Consumers, Privacy and Innovation

Beacons make brands powerful.<p>But the power comes at a price: because unlike passive detection technologies, beacons emit a signal.<p>And that signal is …

Placing beacons within digital marketing strategy: Three considerations for successful beacon deployments - Part 1

Beacons are one of myriad technologies that comprise the ‘Internet of Things;’ ergo, the great value of beacons is their ability to connect a data …

Urban Airship's 'push-y' rollout brings more info to app users - Portland Business Journal

By Malia Spencer <br>– Staff Reporter, Portland Business Journal<p>Aug 27, 2014, 6:15am PDT<b><br>Updated</b> Aug 27, 2014, 11:26am PDT<p>Urban Airship is unveiling an …

Why Enterprise Mobile Apps Are Most Lucrative To Build In 2015

43% of enterprise app developers make more than $10K per month versus 19% of their counterparts focused on consumer apps.<p>20% of all developers globally are targeting enterprises, up from 16% just six months ago.<p>Growth in direct revenues from app stores is slowing, while demand for good mobility …

Loyalty Is A Good Bargaining Chip At The Dealership

All of the car companies periodically pledge allegiance to customer loyalty, and now is one of those times.<p>If you’re in the market, your loyalty is a good bargaining chip, because a loyal customer represents a lot of value to the car companies and to your dealership. It’s a truism that “conquering” …

Loyalty

7 Things You Should Do Before Launching a Beacon Program

<i>Sam Gaddis is the Chief Innovation Officer at Mutual Mobile.</i><p>The buzz around beacons is substantial. Up to now it has been predominantly contained to retail, with brands salivating over the prospect of being able to reach their customers long before they make their way to the sales counter, but a …

Why Apple Pay and Other Mobile Payments Will Explode In The Next Five Years

NEW YORK (TheStreet) -- A new report predicts shopping transactions using new NFC (Near Field Communication) "contactless payment" services such as</b> …