Harish Vasudevan

12 Added | 1 Magazine | 10 Likes | 37 Following | 9 Followers | @harishvasudevan | Marketing, Technolgy, Creative, Global citizen

What It’s Like To Be A Walmart Architect

In Washington, D.C., the retail behemoth gave architects more creative license. The result is a move away from the blandness of Big Box in favor of place-based design.<p>Late last year, I visited one of the first two Walmart stores to open in Washington, D.C., and discovered a Walmart unlike almost …

Wal-Mart Stores

A 10-Second Method for Testing the Vitality of Your Startup Idea | Inc.com

In 1998, <i>Inc.</i> magazine had a recurring section devoted to startup trends called "Upstarts."<p>At the time, a red-hot field was corporate concierce services--startups whose whole raison d'être was running errands for large companies (or those companies' employees) on short notice. My erstwhile colleague …

Startups

Is the Infomercial Dead? | Inc.com

<i>This story first appeared on Slate.</i><p>Depending on who you ask, the infomercial industry could be worth anything from $200 billion, to $250 billion, or even $300 billion. Whatever the number, that's pretty big. And as Jon Nathanson (now <i>Slate</i> columnist) pointed out in his exhaustive breakdown of the …

Advertising

The Future of Retail Checkout: No Checkout at All?

“People have said when checkout is working really well, it will feel like stealing."<p>“People have said when checkout is working really well, it will feel like stealing. You grab a pair of shoes and you just walk out.” That’s how Michael Chui, a partner at the McKinsey Global Institute, describes the …

Why Content Marketing Fails

In a famous essay written in 1996, Bill Gates declared that content is king. He presciently foresaw that faster connection speeds would make content the “killer app” of the Internet, creating a “marketplace of experiences, ideas and products.”<p>Yet unfortunately, Gates mistook the transaction for the …

These Hilarious Charts Will Show You Exactly Why Correlation Doesn't Mean Causation

To prove that correlation between two variables does not necessarily mean that one causes the other, Tyler Vigen has created a series of comical …

Divorce

271 Years Before Pantone, an Artist Mixed and Described Every Color Imaginable in an 800-Page Book | Colossal

<p>In 1692 an artist known only as “A. Boogert” sat down to write a book in Dutch about mixing watercolors. Not only would he begin the book with a bit …

The history of Beats Electronics: from inception to Apple

Before Apple makes its Beats acquisition truly official, join us for a trip down context lane.<p>Sure, every tech pundit with Internet access has weighed in on why the $3.2 billion deal is good or bad for Apple, but before you make up your mind, here’s a look at how Beats Electronics evolved into the …

Mobile divided: Why social media app “unbundling” still has risks

Advertisement<p>4 Comments<p>When it comes to the mobile strategy of social media companies this year, one notable trend is the rise of “unbundling.” …

A Journal to Capture Memories of Your Favorites Spaces

As humans, we visit thousands of places and spaces in our lifetime and sometimes it’s nice to remember them – whether it’s for the memories that that …

Design

7 Subliminal Messages In Corporate Logos

When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics.<p>Over and over again we see examples of corporate logos with hidden visual messages buried inside.

Graphic Design