Hari Chazhiottil

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10 Breakthrough Technologies 2018 - MIT Technology Review

Every year since 2001 we’ve picked what we call the 10 Breakthrough Technologies. People often ask, what exactly do you mean by “breakthrough”? It’s …

Artificial Intelligence

Disconnect Between Mobile Searches, Purchases Frustrates Consumers

Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s …

eCommerce

Twitter Ads Guide for Beginners - Types of Ads and How they Work

Want to get better results from Twitter? Want to improve your engagement levels, get more traffic back to your website and grow your following? One …

AdWords

10 Costly Search Engine Mistakes to Avoid

By: Brad Eden<p>If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. …

How publishers and platforms are dealing with the continuing rise of adblockers in Asia Pacific

As the region with the highest population in the world, Asia Pacific is one of the key markets for marketers to reach out to consumers living within …

AI is now so complex its creators can’t trust why it makes decisions

Artificial intelligence is seeping into every nook and cranny of modern life. AI might tag your friends in photos on Facebook or choose what you see on Instagram, but materials scientists and NASA researchers are also beginning to use the technology for scientific discovery and space …

8 simple ways to utilize a blog to improve SEO results

Seemingly every company has a blog these days. Unfortunately, very few organizations fully capitalize on their blog content to maximize SEO results. …

Marketing

Designing a Page's Content Flow to Maximize SEO Opportunity - Whiteboard Friday

Controlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present …

SEO

The 80/20 Guide to Keyword Research Without Opening a Single Spreadsheet

There is no doubt about the importance of keyword research even in today’s search engine landscape.Targeting keywords can have a big impact on your …

SEO

5 Ways to Optimize Your SMB's Ecommerce Site for Maximum Conversions | Inc.com

If you're not making as much money from your ecommerce site as you'd like, start checking out your analytics reports and identify where exactly the problem exists. If your site sees solid traffic but just isn't closing sales, then it's time to think about conversion rate optimization (CRO). At its …

eCommerce

How blockchain will change major industries

While much of the discussion around blockchain has surrounded bitcoin and its ups and downs, corporations and businesses are quickly waking up to the possibility of using blockchain to secure and improve large volumes of transactions as well.<p>By removing the need for trusted third parties, …

What Google and Salesforce’s Shared Data Play Means for Marketers

On Monday, Salesforce and Google announced they are pooling data and cloud resources together, letting marketers view stats from both platforms …

AdTech

The Boy Genius Behind the $28.5 Billion Cryptocurrency Ethereum | Inc.com

There are tons of twentysomething entrepreneurs all over the world, undoubtedly coding up the Next Big Thing this very moment.<p>And then there's Vitalik Buterin.<p>Unlike most men his age -- or any age, for that matter -- Buterin, 23, has invented a new kind of money, called Ethereum. It's currently …

Cryptocurrency

Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead | Inc.com

<i>How effective is Google AdWords? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by Justin Rezvani, Founder & CEO at theAmplify, on Quora:</b><p>For the past decade, digital advertising has been on an …

Public Relations

AI agents like Alexa, Siri, and M will create the first trillion-dollar company

A friend of mine has spent more than the value of his San Antonio home on Amazon Prime in the last five years. That is precisely why the next big battlefield for marketing and advertising lies with artificially intelligent digital agents like Alexa, Siri, Google Assistant, Facebook M, and …

Watch out Google! Blockchain will set us free from data tyranny

Credit: RF Clipart<p>Do you know how much data you actually own?<p>You would think it would be a lot, right? We’re constantly feeding the internet with our personal information, traits, habits, and characteristics — so at least some of that data should belong to us personally.<p>That would be the case in a …

The new age of ICOs is here, and it’s not based on Ethereum

ICOs are said to be the new way to raise money. We’ve seen companies raising $100 million, $156 million, $185 million and even $232 million by selling tokens that will be used in the protocol that these companies have promised to build using this money.<p>Against the money raised, the tokens they gave …

Blockchain

How Will Digital Transformation Change the Marketing Funnel?

The marketing funnel goes something like this: Awareness, interest, consideration, intent, evaluation, decision. Normally, marketing is responsible for the first part of the funnel, and then sales takes over toward the end. However, the digital transformation has changed — and is continuing to …

Marketing

How This Singaporean Startup Generated $12.9M In Only 8 Months

Online ads are dead. Right?<p>Tell that to Kosuke Sogo. His company, AdAsia Holdings, has expanded into nine countries and generated over US$12.9million in revenue in only eight months. On top of that, the company received US$12 million in Series A funding, the most for an ad tech company in Southeast …

Marketing

How blockchain will finally convert you: Control over your own data

In the past few years, blockchain has developed an unrivaled reputation as the next big thing for the decentralized internet. Startups have absorbed billions of dollars from traditional funding and token sales to develop software and proof-of-concepts that employ blockchain to fix many of the …

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms.<p>It’s all right to post entirely …

Infographics

Content as a Service Is the Next Evolution for Marketing

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing has quickly become one of the most important …

Marketing

Inbound marketing and man buns: a series of unfortunate events

Say that on an average day, 10,000 people enter a specific Walmart in the US or a Tesco in the UK. Except in the case of highly targeted direct …

Marketing

What the Fidget Spinner Craze Can Teach You About Viral Marketing

Fidget spinners are a viral trend that’s taken the internet by storm.What started as a tool positioned to help children channel their nervous energy, …

Marketing

How Is Dark Social Affecting Your Brand?

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure …

Marketing

The Psychology Of Shareable Content

Sharable content is your gateway to success in content marketing. If you can get your users to share your content regularly, or in high enough volume, you’ll gain access to thousands of new potential followers, earn tons of referral traffic, and you’ll gain permanent links that boost your domain …

Infographics

Why man and machine must work together as Watson AI infiltrates media buying

Last week IBM announced that they have been using Watson (their AI intelligence programme) with success in buying programmatic media, quoting that …

Artificial Intelligence

Google’s AI Learned to Be “Highly Aggressive” When Stressed

Another day another disturbing discovery about Artificial Intelligence. This time, Google’s latest machine learning system, DeepMind, has learned to …

40 Most Effective Digital Marketing Tactics and Techniques in 2017

Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random “one” in a crowd of a hundred. With this …

Marketing