Hari Chazhiottil

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The New Customer Journey Maze: 5 Implications For Marketers

At a recent roundtable, where individuals focused on helping sales and marketing leaders gathered, Gartner presented interesting findings from its annual research project. The findings suggest that the assumption that B2B buyers progress in a linear fashion is fundamentally flawed. In a prior …

Google's AI update lets small brands create search and display ads without an agency

Fresh from giving its ad tech stack the rebrand treatment, Google has launched an automated that will make it easier for small businesses to buy ads …

AdWords

The Eight Best Marketing Podcasts

“If you want to up your marketing game, you need to do everything in your capacity to understand trending strategies,” says social marketing expert Rachel Pisani. “Podcasts are fantastic resources to gain further insight and optimize your social media content.”<p>But which podcasts? That is the …

Social Media Marketing

10 Amazing Examples Of How Deep Learning AI Is Used In Practice?

You may have heard about deep learning and felt like it was an area of data science that is incredibly intimidating. How could you possibly get machines to learn like humans? And, an even scarier notion for some, why would we want machines to exhibit human-like behavior? Here, we look at 10 …

Deep Learning

What Does Google Know About You?

Data is what fuels the information economy.And while there are many varieties of data clogging up the internet’s bandwidth, there is one specific …

5 Ways to Get More Online Brand Mentions in 2018

Do you have a brand and need to tell the world about it?But why would anyone listen to you when there are plenty of other brands out there?People …

Creating An Explainer Video? Follow These 12 Tips From The Pros

Video content is at the top of the priority list for many modern brands, and it’s not hard to see why. Visuals are always more engaging than plain text, and a video can communicate much more information than a still photo can. Most importantly, a well-executed video is highly shareable: 92% of …

Marketing

Infographic: The best words to grab audience attention online

Content might be king, but a well-written headline can be the crown jewel of your online marketing.<p>Whether you are posting industry insights on your …

10 Reasons Your Content Marketing Has Failed

Nobody wants to fail. And yet, it happens all the time. Especially in content marketing.<p>Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the results they need, it may be time to look at what went wrong.<p>These ten issues are the usual …

Content Marketing

What is Hadoop? How is Hadoop connected with the Cloud?

<b>What is Hadoop?</b><p>Hadoop is an open source framework that is ideally suitable for developing software apps and reliable, distributed, scalable computing. The Hadoop distributed computing is required to support the growth of voluminous data. It is also perfect for analyzing, storing, and processing big …

Hadoop

Every Marketing Tool You Need to Know in 2018

StartupStockPhotos / PixabayEvery marketer needs the right tools in order to succeed in running marketing campaigns.Good tools make your life easier, …

Marketing

Infographic: 10 tactics for email marketing success

A strong email campaign is part and parcel of any successful marketing strategy.However, there are many ways to muck up this powerful digital …

7 Marketing Automation Strategies to Increase Your Website Traffic and Conversions

Do you still engage in manual tasks like entering leads information, adding progress to their details, sending emails, and so on?<p>Yes, you can get …

How Blockbuster, Kodak and Xerox Really Failed (It's Not What You Think)

The roots of disruption are always more complex it first appears<p>Go to just about any conference today and you will hear a familiar tale of woe. A once great corporation, which had dominated its industry, fails to adapt and descends into irrelevance. The protagonists of these stories always come out …

A Google Executive Just Admitted a Frightening Truth About Its Search Engine. Here It Is in 5 Words

Well, this should make a few people think a little more.<p><i>Absurdly Driven</i> <i>looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>You do it all the time, don't you?<p>You're at a restaurant, in a bar, on a train, or merely prostrate on the sofa when a question comes …

You Don't Just Get Fired at Amazon. What Happens Instead Is Brilliant. (Or Maybe Insane. Your Choice)

It's like "a video-conference version of the Thunderdome," as one report described it.<p>Few people would want to admit they nearly got fired from a job--especially from a big company like Amazon.<p>But a woman named Jane, who works at Amazon's headquarters in Seattle, came clean recently about her …

20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out.<p>Big themes in …

The Role of Digital Marketing in Business Development: an Infographic

Irrespective of what many traditional businesses may believe and adopt, digital marketing has turned out to be the necessity of the hour. It has …

How Jeff Bezos makes the right decision 30 years in advance

Throughout the years, many people have doubted Jeff Bezos and Amazon.<p>He’s most famous today for being the richest person alive, and while his image in the media oscillates between both good and bad, one thing is for certain — no one doubts him anymore. Amazon is an absolute giant of a company.<p>That …

The future of better ads is permission-based marketing

From Unilever's chief marketing officer Keith Weed telling the industry to “Drain the Swamp!”, via the Cambridge Analytica scandal, to the rise of ad …

AdTech

Infographic: 6 trends shaping the digital advertising industry

Digital channels are dominating the advertising market.<p>As the landscape expands, new avenues for distribution and, ultimately, new challenges are …

Here’s the Data Behind IHOb’s Seemingly Stupid Name Change

IHOP has a had a rough past few years. Their sales have fallen, their brand awareness has declined and ever-changing diet trends are threatening …

Six Steps To Achieve Digital Marketing Excellence

When working with a client to create a digital marketing strategy, the first thing to think about is what they want and expect to receive from you.<p>For us, it is about providing customers one thing: the right direction to reach digital marketing excellence. As an agency, we don’t just think about …

GM Has a 2 Word Dress Code and It's Actually Brilliant

It used to be 10 pages. Now it's just two words. Here's why they made the change.<p>This story is about three things: dress codes, leadership and common sense.<p>It's about a $62 billion company with roots going back 100 years--the kind of giant, legacy organization you might think would get bogged down …

What Google’s ‘core algorithm changes’ mean for your website

Google is continually updating its algorithm—but the current modification is significant.<p>Often, Google’s tweaks have minimal effect on your ranking, …

10 Breakthrough Technologies 2018

Dueling neural networks. Artificial embryos. AI in the cloud. Welcome to our annual list of the 10 technology advances we think will shape the way we …

Natural Gas

Disconnect Between Mobile Searches, Purchases Frustrates Consumers

Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s …

eCommerce

Twitter Ads Guide for Beginners - Types of Ads and How they Work

Want to get better results from Twitter? Want to improve your engagement levels, get more traffic back to your website and grow your following? One …

Account Suspended

How publishers and platforms are dealing with the continuing rise of adblockers in Asia Pacific

As the region with the highest population in the world, Asia Pacific is one of the key markets for marketers to reach out to consumers living within …

Digital Advertising