Francine Hardaway

155 Flips | 6 Magazines | 1 Like | 20 Following | 124 Followers | @hardaway | Serial entrepreneur, coach and mentor, early adopter and loyal friend. Not a bro

Seeing more ads on your phone? Mobile ad revenue spikes

Internet advertising revenue climbed 16 percent to $49.5 billion in 2014, as a spike in sales for mobile spots pushed it above banner ads for the first time, according to a study from the Interactive Advertising Bureau.<p>"Marketers clearly recognize that consumers are leading mobile-first lives," IAB …

With deal to buy AOL, Verizon snaps up a leader in mobile video ads

Verizon said Tuesday that it plans to pay $4.4 billion to buy AOL in a deal that appears to have little to do with AOL’s best-known pieces: its lucrative dial-up Internet users — they’re still out there — and the popular news site the Huf­fington Post.<p>This deal is about helping Verizon, the biggest …

The beta version of a new business model for news

<i>by</i> <i>Valerio Bassan</i><p><b>Technology, attention, membership, trust: in the news industry,<br>everything must change so that everything can stay the same</b><p>In the era …

Sexist things I hear from investors while I raise money for my startup

But sexism in tech is not a new subject, particularly the challenges women face when raising money.<p>There was a well-publicized story last year that shed some light on the overt sexual advances one woman endured while pitching to VCs.<p>I have my own take on this. Sexism isn't always about things that …

Auto Analyst: The Remainder of My Career Will Be Focused on This One Chart

Morgan Stanley Analyst Adam Jonas says this chart is so important that you need to put it on your wall.<p>"Telling the story of this chart will occupy …

Near-Death Experiences: What Happens in the Brain Before Dying

In the moments before death, the heart plays a central role, conventional wisdom says. That is, as the heart stops beating and blood stops flowing, …

F**k everything, I’m staying on the couch today: I fled the corporate world to do nothing

<b>(knape via iStock)</b><p>At 32, I left a VP job for part-time lollygagging. Was I exhausted by a demanding gig, or embracing my true nature?<p>Sara Campbell<p>March 21, 2015 8:59pm (UTC)<p>I used to beat myself up for not working out enough, or having one beer (or five) too many. Simpler times, those were. Job …

Siblings

Do you genes determine your entire life?

Some scientists claim that new discoveries have proved free will is an illusion. Nonsense, says Julian Baggini<p>Whenever you read stories about identical twins separated at birth, they tend to follow the template set by the most remarkable of them all: the “two Jims”. James Springer and James Lewis …

Genetics

Tech Startups Weigh The Merits Of Austin Vs. Silicon Valley

Last year, entrepreneur Paul Murphy decided he needed to move his startup, Clarify, from England to America. He was developing a clever program interface that can search videos or audio recordings for specific words. But finding funding for these kinds of applications is difficult in Europe. In …

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you …

The Miracle of Mindfulness – Mindfulness and Meditation – Medium

A pioneer in bringing mindfulness to the West, <b>Zen Master Thich Nhat Hanh</b> has inspired generations of people to learn to live with peace and joy, …

Why Silicon Valley has a chance to dominate the auto industry

A 1985 article in the New York Times wondered what had happened to the fad of laptop computers, which had (the article claimed) been relatively common in the early 1980s but had since dropped in popularity. "People don't want to lug a computer with them to the beach or on a train to while away …

Autonomous Cars

3 Reasons Pebble's Time Smartwatch Beats The Apple Watch

Being a fan of gadgets, smartwatches are definitely on my radar, although I haven’t taken the leap to owning one yet. Oddly enough, despite owning an iPhone, it’s not the desirable Apple's Watch nor any of Samsung, LG, Sony or Asus’ offerings that have come closest to tempting me. If I were to own …

Smartwatches

The Secrets Of Women Running Billion-Dollar Companies

Billion-dollar startups are so rare they’re called unicorns. Those led by a woman? Even rarer. Here, three share what they’ve learned.<p>When you’re running a billion-dollar tech company, there isn’t a lot of time to stop running, step back, and take in all that you’ve built.<p>For Eventbrite’s Julia …

World Economic Forum

Pebble Hits Its $500K Kickstarter Target For Pebble Time In Just 17 Minutes

Pebble knew that a return to Kickstarter was the right path for its new hardware, and the speed with which it reached its goal has proven that to be true: Already, the campaign has passed $500,000 on the crowdfunding platform. Pebble CEO Eric Migicovsky told me in an interview that part of the …

Wearable Tech

Yahoo to devs: Use our new mobile developer suite, make money

SAN FRANCISCO — Yahoo just revealed a big piece of its plan to catch up with competitors on the mobile front.<p>At its first mobile developers …

Push It Real Good

In the time leading up to the Apple Watch, I wondered if it would be about as much of a “watch” as the iPhone was a “phone”. That is, not very much …

Here’s what happens to your brain when you stop eating sugar

But Andrew is braver than I am.<p>Last year, he gave up sweets for Lent. I can't say that I'm following in his footsteps this year, but if you are abstaining from sweets for Lent this year, here's what you can expect over the next 40 days.<p>Sugar: natural reward, unnatural fix<p>In neuroscience, food is …

Facebook, MRC Working to Clear Up Mobile Ad Viewability This Year

As Wendy's VP-digital and social media, Brandon Rhoten has spent the past decade trying to move the fast-food chain's TV ad budget online. It hasn't …

AdTech

Mindfulness meditation helps fight insomnia, improves sleep

If you’ve ever crawled under the covers worrying about a problem or a long to-do list, you know those racing thoughts may rob you of a good night’s …

Lab-made blood cells may curb brain cancer

Mouse study suggests it's possible to use the immune system to hunt glioblastoma<p>Teaching T cells to hunt cancer has spurred remissions in two kinds of leukemia. A new study suggests the technique may also work to treat glioblastoma, a type of brain cancer.<p>Today's study, published in <i>Science</i> …

This is what happens to your brain when you give up sugar

Anyone who knows me also knows that I have a huge sweet tooth. I always have. My friend and fellow graduate student Andrew is equally afflicted, and …

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years.<p>Brands will allot 11.7 percent of their …

Marketing