Harald Eide-Fredriksen

34 Flips | 2 Magazines | 1 Following | 1 Follower | @haraldef | Keep up with Harald Eide-Fredriksen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Harald Eide-Fredriksen”

How Digital Marketing Will Change In 2018: 15 Top Trends

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements …

Marketing

Brands are taking control of their media spending, and ad agencies should be alarmed

The role of media agencies has never been more in doubt, if a new report by the Association of National Advertisers is anything to go by.<p>More than 35% of companies that responded to a new ANA survey said they had expanded their in-house programmatic media-buying capabilities and limited the role of …

Gasellelista 2017

<b>La deg inspirere av historiene til dem som vokser mest i Norsk Orientering!</b><p>Unggutta i Koll koser seg med nattorientering.<p>Norges Orienteringsforbund …

10 Reasons Why Orienteering is the Best Sport Ever

Who would have thought getting lost could be this much fun? (photo (c) Federazione Italiana Sport Orientamento)<p>When you see the word orienteering, …

How to Start Orienteering and Learn to Love It

I’ve written before on why I believe orienteering is the best sport ever. But I will admit that it’s not necessarily the <i>easiest</i> sport to get into, …

Facebook Advertising Cost: Everything You Need to Know

How much does Facebook advertising cost? This is a common question for companies and marketers who are just getting started with it. And …

The 'Brand Safety' Narrative Tearing Up YouTube Is Amusingly Wrong

True story.<p>Years ago there was a strip joint named the Diamond Club in the village abutting my suburban Westchester town. An unwelcome presence, …

Three ways to pay for programmatic media but only one that delivers value

<i>This post is by Darren Woolley, Founder of TrinityP3.</i> <i>With his background as analytical scientist and creative problem solver, Darren brings unique</i> …

P&G Tells Digital to Clean Up, Lays Down New Rules for Agencies and Ad Tech to Get Paid

Procter & Gamble Co., the nation's and world's biggest advertiser, is laying down the law for digital media players and agencies in a five-point …

What Is Zimmerman’s Media Trading Room, and Does It Really Save Clients Millions?

Conventional wisdom holds that programmatic ad buying, and the Big Data that powers it, will dominate media planning for both agencies and …

Fem digitale markedstrender

Det handler om mye mer enn å flytte virksomhet på nettet når den digitale bølgen treffer industribedrifter.<p><i>Av Terje Andersen, partner i EY</i><br>Det viser …

10 Disruptive Marketing Trends

Ten disruptive marketing trends that will shape the future of brand leadership.<b>1. Mobile will be the dominant platform</b>. Intelligent devices— …

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

<b>Social media is always evolving, so what’s next?</b>That’s the question I was asked in an interview recently. This kind of question can be really easy …

Slik overlever lokalavisa

Lokalavisene behøver ikke å dø. Det er ikke nødvendigvis et tidsspørsmål før den typiske lokalavis består av en regional fellesdesk og noen få …

The Snap Generation: A Guide to Snapchat’s History

Just a little over four years ago, Snapchat was supposedly just an idea that founder Evan Spiegel and friends had while in a class at Stanford.Now, …

Fire grunner til at apper blir mindre viktige

Ole Petter Nyhaug

Media buying will get harder in 2016

While media is typically the largest single marketing expenditure, few marketers have a firm grasp of how their investments have performed. Marketers …

Media Buying

Lite penger i nye tiltak

6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015

Few ad units have the ability to annoy consumers the way preroll does. For many viewers, it's just a matter of counting down the seconds until it's …

Stop Marketing Like It’s 2012

Over the last half decade, I’ve realized that one of my biggest skills is my ability to outmarket the market. Another way to put this is just to …

Simone Skoog på Group M ger svar på tal efter programmatic-kritiken

I Dagens Media nummer 17 2015 läser jag att annonsörer kan bli blåsta i programmatic-boomen. Jag skulle vilja ta tillfället i akt att sortera …

From our archive: What are the nine types of digital ad fraud?

From our archive comes this story, which at the time was one of our most widely read on the site. John Wilpers, editor of the FIPP Innovation in …

Fraud

Stop interrupting shoppers

Retailers and manufacturers don't draw up planograms for fun. And at the risk of sounding cynical, they don't usually draw them up just to make …

eCommerce

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about …

Content Marketing vs. Native Advertising

The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade Commission …

Marketing

Comparing the ROI of Content Marketing and Native Advertising

Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire …

Content Marketing VS Native Advertising (Chart)

How Content Marketing and Native Advertising Differ<p><b>Content marketing vs native advertising—</b>which should you use?<p>Content marketing and native …

Pricing Experiments You Might Not Know, But Can Learn From

Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference – too low and you miss …

The Importance Of Color Choice In Marketing