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Emotional intelligence: What it is and why you need it

When emotional intelligence first appeared to the masses, it served as the missing link in a peculiar finding: people with average IQs outperform …

Emotional Intelligence

Cannes: Has the future agency model been right under our noses?

I’m often asked what the new agency model is. I bet you are as well. Phew, tough one. Right?<p>I have lots of ideas on where we go, but I have often …

Public Relations

The black swans of marketing

<i>Marketing as a profession has allowed itself to be moved downstream, and ‘business consultants’ have come in to fill the void. Tim Williams offers</i> …

Will China Out-Innovate the West?

For decades, Western governments have offered protections for incumbent firms at the expense of new market entrants, and of productivity growth …

Why the Traditional Agency Model Is Struggling to Keep Up With Demand

When Martin Sorrell made headlines earlier this month for blaming technology and zero-based budgeting for WPP’s worst stock drop since 1999, many …

The Advantages of Being an Independent Ad Agency

Independence is the theme of the week. How are agencies positioning their lack of ties as a benefit?

Carter Murray: Doubling down on diversity

If there is one thing that I have learned on the topic of diversity, it is that the starting point in any conversation, however obvious, is to get …

Der Erste macht den Deal – der Zweite ist Spam!

<b>Werbewoche: Bei all den zahlreichen Innovationen: Welche sind so wichtig, dass jedes Unternehmen sie unbedingt im Blick behalten sollte?</b><p><b>Dietmar</b> …

How Much Are Agencies' Ideas Worth?

Credit: Illustration by Andy Martin; Animation by AdAge<p>Last year, a multinational transportation business slashed the fees and services of its global …

It’s Time to Stop Devaluing Creativity

What a difference a year makes. In 2017, the World Economic Forum in Davos, Switzerland, was an anxious affair, taking place under the darkening …

Resolving the awkward paradox in Frederic Laloux’s Reinventing Organisations

<i>Update: May 2015. This article has been shared widely in the Reinventing Organisations community. I have made a few small revisions, and added</i> …

Coachen statt führen

Keine Hierarchien, keine Vorgesetzten, dafür Selbstbestimmung. Was für Mitarbeiter wie eine Utopie klingt, kann für Kader ein Albtraum sein. Wer …

How small companies can compete on the world stage

Small businesses play a critical role in the global economy, contributing to economic opportunity, diversity and the overall health of our …

World Economic Forum – Medium

The new battleground for marketing-led growth

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.<p><b>The CEO of a</b> …

Warum Stephan Ganser nicht an die Zukunft des Geschäftsmodells Agentur glaubt

Stephan Ganser hat Publicis verlassen, um sich selbstständig zu machen. Jetzt gründet er seine eigene Firma, eine virtuelle Agentur namens …

The Golden Rule for 2018: Stay Limber

<i>In the first of a series of articles on 'Agile Long-termism', we assess why this approach is the smartest thing any company can do this year</i><p>When I …

Leadership

Management and Organization at Medium

Medium aspires to empower individual voices and avoid the bureaucracy that often accompanies traditional organizational structures. As a result we …

You Don’t Need to Adopt Holacracy to Get Some of Its Benefits

When Alfred Sloan conceived the modern corporation at General Motors, he based it on hierarchical military organizations. Companies were split into divisions, each with their own leadership. Authority flowed downwards and your rank determined your responsibility.<p>Today, a few organizations – like …

Management

Should Ad Agencies Even Be Called Ad Agencies Anymore?

“The agencies in this room today will be lucky to be around in five years, much less 10, unless they radically transform the way they come to …

Advertising Industry

Average Creative Agency Account Win Shrinks by 38% as More Clients Move Work In-House

Creative agencies around the world are competing for a smaller piece of the marketing pie.<p>The most striking number in international consultancy R3’s …

Advertising

Your Clients Hire You to be Effective, Not Efficient

By Tim Williams, Ignition Consulting Group<p>The next time a client requests a set of “deliverables,” remember that this is not the real reason your …

Strategic decisions: When can you trust your gut?

Nobel laureate Daniel Kahneman and psychologist Gary Klein debate the power and perils of intuition for senior executives.<p><b>For two scholars</b> …

Management

Why Blockchain Will Save the Agency Business

Last month, I<p>proposed a new disruptive agency model that outlines the operational and organizational structure of the agency of the future. Now it's …

Forget coding, we need to teach our kids how to dream

Life is becoming increasingly less predictable. From the political volatility of Donald Trump and Brexit to the vast societal changes of …

Fake News

Coworking Is Not About Workspace — It’s About Feeling Less Lonely

Working remotely has many benefits: flexible hours, no commute, and autonomy and control over how you work, to name just a few.<p>But as any remote worker will tell you, there are also considerable challenges. According to a variety of studies, isolation and loneliness are among the biggest …

The Workplace

The Fourth Industrial Revolution is about empowering people, not the rise of the machines

The world is changing. There’s no way around this fact.<p>The Fourth Industrial Revolution is now. And, whether you know it or not, it will affect …

Was tun: Kapituliert die Agenturbranche vor der Übermacht der Berater?

Die Ratlosigkeit der Agenturnetworks<p>Was ist nur beim WPP-Netzwerk los? Designagenturen werden zusammengelegt. Die Mediaagenturen MEC und Maxus …

Marketing

Zukunftsfähigkeit der Agenturen: "Berater bieten viel Struktur, viel Prozess, aber wenig Innovation"

"Hund beißt Mann" vs. "Mann beißt Hund"<p>Es geht auch ohne beißen: Seit 17 Jahren ist die auf Marketing & Vertrieb spezialisierte Beratung Batten & …

Wirtschaft