Hamidreza

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10 Surprising Statistics About Content Marketing in 2016

It's time to step up your content marketing game.<p>2016 is gearing up to be a game-changer for content marketing, and there's finally plenty of data to back it up. I forecast some big purchases of media platforms from major brands aiming to start pushing niche content to already-loyal audiences.<p>But …

7 Things to Know Before You Launch Facebook Ads

Here are the most important things to consider if you have never created a Facebook advertising campaign before.<p>When it comes to effective online advertising, there is no more powerful, yet underutilized resource than Facebook advertisements. While some people shy away from Facebook ads, these …

Consumers trust social media stars more than celebrities or ads

March 31, 2016 | 4:44 PM<p>If you’re trying to buy a celebrity endorsement these days, it would actually serve you better to pay someone who is not a big star.<p>A recent study from marketing firm Collective Bias found nearly a third of consumers surveyed are more likely to purchase a product by a …

Why Brands Need Content Agencies of Record

A long time ago on a planet not so far away, brand marketers had it easy. They could hire an agency of record that would not only make fantastic TV, …

What Your 2016 Content Marketing Strategy Should Look Like

Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world. Brands just …

Four Ways to Diversify Website Traffic to Boost SEO

When was the last time you thought about the the ways your website gets traffic? You’ve probably heard that when it comes to generating web traffic, …

How Often Should Your Brand be Posting on Social Media?

Social media has become a pivotal element in the marketing strategies for most brands because of its scalability and potential to reach a wide …

These Entrepreneurs Use LinkedIn Publishing To Drive Sales (You Can, Too)

As the next step in my series on LinkedIn publishing, I’m sharing best practice advice today from five entrepreneurs who are doing it well. Additionally, I’ll address an assertion from a reader who responded to my last segment on LinkedIn publishing when it appeared on LinkedIn.<p>Says UK-based brand …

How much does good SEO cost?

For example, if your goal is to increase sales by 15 percent, estimate how much you are willing to pay for that result and how that will affect your budgeting and marketing options in the future. Generally, the more lofty the goal, the more expensive it can be to accomplish.<p>Hire for Your Goals and …

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(via 4 Awesome Small Studio Apartments With Lofted Beds)

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Kasia Struss by Chris Colls for Porter Magazine #11, Winter 2015

5 Social Media Marketing Trends to Watch For in 2016

Social Media trend forecasting season is upon us, and while I'm sure this site and many others will provide many specific trends to watch for next …

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An Antique Connecticut Farmhouse Made Modern | Design*Sponge

Key Takeaways from 5 of the Most Successful Mobile Marketing Integrations | Inc.com

The tipping point for the mobile web was 2014. Last year I wrote about how businesses needed to prepare for a world in which the number of mobile users was larger than the number of desktop users. That has now happened and it continues to trend towards mobile at a faster rate. Marketers have …

Digital Marketing Is Truly A Valuable Marketing Tool For Today’s Business

In this competitive world, to plan an effective digital marketing strategy is highly essential to stay at the forefront of the competition. A …

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