2016 is gearing up to be a game-changer for content marketing, and there's finally plenty of data to back it up. I forecast some big purchases of media platforms from major brands aiming to start pushing
When it comes to effective online advertising, there is no more powerful, yet underutilized resource than Facebook advertisements. While some people shy away from Facebook ads, these little online advertisements
Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy.
As the next step in my series on LinkedIn publishing, I’m sharing best practice advice today from five entrepreneurs who are doing it well. Additionally, I’ll address an assertion from a reader who responded
For example, if your goal is to increase sales by 15 percent, estimate how much you are willing to pay for that result and how that will affect your budgeting and marketing options in the future. Generally,
The tipping point for the mobile web was 2014. Last year I wrote about how businesses needed to prepare for a world in which the number of mobile users was larger than the number of desktop users. That