George Liu

1,091 Added | 2 Magazines | 5 Likes | 1 Following | 14 Followers | @gxzliu | Syndicated investment columnist

How To Convert Visitors Who Are Considering Switching From a Competitor

“I use Tide. I’ve been using Tide for the last 40 years. I’ll use Tide to wash the outfit they bury me in.”<p>“Uh… Thanks Grammy.” I only made the …

What Every Marketer Needs to Know about Conversion Optimization

Traffic acquisition is becoming more and more expensive as time goes on. Whether you are leveraging paid advertising, content marketing, or SEO, you …

How to Get Your Blog Posts Read

Have you ever wondered whether people are actually reading your blog posts? <i>You know, going through the whole post? And not just skimming through</i> …

How to Increase Your YouTube Engagement by 374%

When you think of social sites, what comes to mind? Facebook, Twitter, and Google Plus, <i>right?</i> But what about YouTube?<p>According to Alexa, it is the …

How to Generate Leads with Social Media

You’re already on social sites like Facebook and Twitter, but are you generating traffic from them? <i>And, more importantly, are you generating …

7 Unconventional Marketing Tactics That Work

Why do you spend money on marketing? It’s to get visitors to your site, <i>right?</i><p>If you think about it, getting visitors to your website is great, but …

27 Marketing Tips That’ll Woo Your Visitors and Win Them Over

Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even …

The Formula for a Perfect Headline

You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? <i>Chances are not enough</i> …

The 8 Types of Images That Increase the Psychological Impact of Your Content - Copyblogger

The importance of using images in blogging goes far beyond “looking nice.”<p>It’s actually <i>deeply</i> psychological.<p>For one thing, your brain (and your …

6 Steps for Writing Simple Copy That Sells - Copyblogger

Simplicity is the ultimate sophistication.<p>That’s what Leonardo da Vinci said anyway.<p>And four centuries later, Steve Jobs agreed. Actually, Jobs more …

How to Reduce Friction in Your Landing Page Copy Using the Fogg Model

You should make your prospect’s experience of your landing page as smooth as possible. Image source.<p>Friction has become a buzzword in the world of …

UX Design

Why Your Unique Value Proposition Sucks and How to Fix It

<b>Want to see how effective your landing pages are?</b> Run your page through The Landing Page Analyzer to get your custom report today.<p>Your unique selling …

AdWords

9 Content Marketing Growth Hacks to Drive Traffic and Conversions

Content hackers know how to get the maximum mileage out of their content. Image via CoSchedule.<p>Two of the most popular trends in marketing right now …

22 Brutally Honest Landing Page Critiques

<b>Some performers fear Simon Cowell</b> when they walk out on stage.<p>Then there are those <i>special</i> few who actually embrace the fear.<p>They *want* to stand on …

Geordie Shore

4 Ways to Turn Boring Transactional Emails into Cash

Turn boredom into money by sending more delightful emails. Image source.<p>Transactional emails are the “boring” emails you see every day. Some – like …

Marketing

How to Build a Great Webinar from the Ground Up + 8 Killer Examples

It’s easy to see how marketing webinars might help build brand awareness, establish thought leadership and even generate leads. But connecting …

Is Your Landing Page Suffering from Bad Copy? Here’s How to Fix It

These pages suffer from a case of bad copy. Here’s what the doctor ordered. Image source.Copy is the lifeblood of your landing page.You can pour your …

Customer Service

The Psychology of Landing Page Videos (+5 Video Optimization Tips)

A video can help your prospects take the leap of faith. Image by Libby Levi.<p>Great landing pages have one goal: to get visitors to take action. And …

Videography

Growth Hacker TV Resources

The 7 Key Components of a Knockout Infographic [INFOGRAPHIC]

This infographic about infographic creation (how meta!) from Socially Sorted supplies some great tips for creating knockout infographics of your own.

Why You Won't Remember That Infographic

Infographics are still popular, but when clients ask AJ Kohn about them, he asks them to tell him the last three infographics they remembered. And, …

How Peak Design Recovers 12% of Abandoned Carts With Email Remarketing

<b>Close your eyes.</b><p>Take a second and imagine yourself shopping on your favorite e-commerce website. You’ve got a cart that’s full of merchandise and …

eCommerce

5 Black Belt AdWords Techniques You Should Be Using

“Learning is never cumulative, it is a movement of knowing which has no beginning and no end.” – Bruce Lee<p>If you’re running an Adwords account, you …

AdWords

19 Obvious A/B Tests You Should Run on Your Website

Conversion rate optimization isn’t an easy game to play, especially if you’re a new kid on the block. There are some great resources to help you, …

Typography

Mobile Mania - The Growing Importance of Mobile Website Optimization

There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be …

Mobile

35 Growth Hacking Tools for Marketers Who Don’t Code

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and …

Marketing

Seven Free SEO Tools You Should Be Using

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton …

Headline Psychology: 8 Tricks to Attract User Attention

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may be missing one …

Marketing

Analytics & Conversion Rate Optimization

Fresh Content <i>Learn about online marketing and more...</i><p>E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent …

eCommerce