Guido Jansen

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over 200 Online Persuasion Techniques (by Bart Schutz) – Cognitive dissonance

<i>“When we do something that is not in line with our beliefs, we change our beliefs”</i><p>When there’s a mismatch between our beliefs and behavior we …

Neurology

Powerful Psychological Triggers and Persuasion Patterns

Nothing happens in a vacuum. Everything happens in context. People have different perceptions, and those perceptions are based on their self-image …

Persuasion Design: A Conversion Rate Optimization Framework

“Everybody” knows that a website should have a purpose, that is, to fulfill both user goals and business goals. Likewise, “everybody” knows that …

UX Design

Science Of Persuasion

Persuading With Facts Is Not Enough

Some fantastic insight, from Neil deGrasse Tyson on how persuading others is about more than just putting the facts out there and letting the chips …

2013 Imagine Trailer

Having Too Many Choices Leads To Bad, Risky Decisions

Giving subjects lots of ways to gamble turns them into risk-takers.<p>You'd think having options is almost always a good thing. After all, more choices means more information: all the better for making a decision. Except not really, researchers behind a new study say. In fact, given too many choices, …

Home

The five-year anniversary of the Magento ecommerce platform happens this year. The company, owned by eBay after being acquired for a figure …

Most Effective Persuasion Technique You've Never Heard Of

More than 40 studies affirm that this simple, practical technique doubles your chance of getting a yes, but surprisingly few people put it into use regularly.<p>If we're all in sales, as the old saying goes, then we're all in the persuasion business. And this is particularly true for entrepreneurs. …

Entrepreneurship

The 21 Principles of Persuasion

How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless techniques out myself, these are the 21 critical lessons I’ve identified to persuading people. …