Gijsbert van der Sleen

163 Added | 4 Magazines | 11 Followers | @gvdsleen | Love (almost) everything digital. Having a blast with my own social commerce start-up and as a cross-channel consultant. https://www.discovered.us

Why SEO Is Sabotaging Your Content Marketing

There has been much controversy over the past year or two when it comes to guest posting. While guest posting can be an integral part of a successful content marketing strategy, we know that using it solely as a link-building strategy is no longer effective (and is actually frowned upon by …

How to Structure a Marketing Team of Any Size

We Tested All the Best Advice to Get More Clicks on Facebook. Here’s What Worked.

As we work together to figure out the Facebook News Feed and to find organic ways to boost reach and engagement, we’re bound to come across a flood …

Conversion Rate Optimization Techniques: The Complete List

This is the most comprehensive list of conversion optimization techniques on the planet.Whether you run an ecommerce site, a blog, or a brick and …

eCommerce

Top 25 global social business leaders - Koneksa Mondo

Geplaatst op 27 feb. 2018<p>De risico’s van platformisering in het onderwijs<p>Vanmorgen eindelijk tijd gehad om de onderwijspodcast te luisteren waarin …

14 Marketing Tactics To Drive Online Sales and Apps to Execute them [Infographic]

14 Marketing Tactics To Drive Online Sales + Apps To Execute Them<br>---<p><b>Improve store design</b> with <b>Shopify</b>, which has over 100+ customizable free and …

Online ondernemen volgens Kees Koolen (Booking.com, Uber)

<b>Kees Koolen is twaalf jaar CEO geweest van Booking.com en heeft daar onder andere zijn volgens Quote 105 miljoen euro aan vermogen verzameld, naast</b> …

30 Actionable Tips About Influencer Marketing

<i>Barry Feldman is a content marketing consultant, copywriter, social media advisor and more. This post originally appeared on his blog at Feldman Creative.</i><p>We all want to be influential.<p>So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your …

ANWB, Coolblue & NS doen boekje open over social media-strategie

Maaike Gulden is auteur van de boeken [Zakelijk twitteren voor gevorderden](http://www.maaikegulden.nl/twitter-boek/ "boek-zakelijk-twitteren") en …

Acht waardevolle lessen uit de rebranding van Airbnb

<b>Afgelopen zomer was er veel te doen over de ingrijpende rebranding van Airbnb. Zoals altijd wanneer een bekend merk ingrijpend verandert, was er veel</b> …

LinkedIn

Google Ventures: Your Design Team Needs A War Room. Here’s How To Set One Up

Want to foster creativity? Skip the foosball table and opt for a war room instead. Google Ventures’s Jake Knapp shows you how. Plus: a peek inside Google Ventures’s own war room<p>In the last two years at Google Ventures, I’ve done design sprints with more than 80 startups. One of the simplest tricks …

Note-Taking

5 Email Marketing Mistakes That Are Killing Your Open Rates

Email open rates suffering? Make your emails as personalized and delightful as good old snail mail. Image source.<p>Email marketing isn’t dead.<p>With …

Marketing

3 Signs Your Social Media Marketing Sucks

You have implemented a social media strategy for your organization and that’s a huge step. Your company is about to land in the laps of many more …