Guy gunaratne

10 Flips | 1 Magazine | 2 Likes | 5 Following | 2 Followers | @guygunaratne | Keep up with Guy gunaratne on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Guy gunaratne”

Story 2.0: The Surprising Thing About The Next Wave Of Narrative

<i>Finnegan’s Wake</i> was an act of breathtaking literary swagger. Like Jackson Pollack slinging paint at canvas, Joyce wanted to smash up the traditional …

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

In the first of a three-part series, author Jonathan Gottschall discusses the science of storytelling–not just escapism, stories have real power to hold human attention and shape our thinking.<p><i>Note: This article is included in our year-end storytelling advice round-up.</i><p>Humans live in a storm of …

Software company focusing on VR/AR and the future of interactive content creation

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

<i>A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his</i> …

The Brain

Infecting An Audience: Why Great Stories Spread

In the second of a two-part series, Jonathan Gottschall discusses the unique power stories have to change minds, and the key to their effectiveness.<p>In his 1897 book <i>What is Art?</i> the great Russian novelist Leo Tolstoy defined art as “an infection.” Good art, Tolstoy wrote, infects the audience with …