Gurlivleen Grewal

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Using Science of Persuasion to Become a Successful Entrepreneur

According to Prof. Cialdini, we crave consistency in everything we do; especially our commitments. This is one of the reasons why we feel more …

Origami: Free Design Prototyping for iOS, Android, and the Web

Prototyping is an important element of the app development process. Animations and layer links need to be correct and tested before finishing the …

Origami

11 Vital Books for First-Time Entrepreneurs

Serial Entrepreneur, Digital Strategist, Web Designer, Author, Volunteer<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From 2011 to 2013, I read 197 books. I read about history, physics, science, health, world travel, space exploration, the ocean, fitness and mathematics. I read …

Self-improvement

Google launches all-out assault on mobile advertising, cross-device conversion, and in-store ROI

Just weeks after the much-hyped “mobilegeddon” search engine shift designed to promote mobile-friendly websites, Google launched an all-out assault on the mobile advertising ecosystem today.<p>The provider of the now-venerable AdWords self-serve advertising platform announced new interactive ad …

Digital Advertising

HeyLets, A Personalized Location Discovery App, Raises Seed Funding

With the number of location discovery apps out there already, the question might not be “Where should we go?” but “Why make another one?”<p>The developers of HeyLets, however, believe there is still room to stand apart by delivering more personalized recommendations to people based on their interests …

Twenty lists every entrepreneur should create

Being a startup founder who is obsessed with my own personal growth, I frequently get sucked into blog posts with titles like "The top 5 traits of all successful entrepreneurs." These articles tend to cite characteristics such as passion, persistence, inspiration, an eye for talent, a data-driven …

Entrepreneurship

React To The Future With Isomorphic Apps

Another reason for its quick popularity is that it’s different. It’s unlike AngularJS, Backbone.js, Ember, Knockout and pretty much any of the other …

JavaScript

Facebook, eBay, Vice News And Others First To Support Chrome’s New Push Notifications

With last week’s release of an updated version of the Chrome browser for Android, Google debuted a new feature that will allow websites to engage with mobile users by way of push notifications, making websites more competitive with native apps. Now we know which websites will be among the first to …

OneSignal Grabs $2M To Make Push Notifications Less Annoying

OneSignal, which makes it easy for developers to add personalized push notifications to their apps, has raised $2 million in seed funding from Rakuten Ventures, Y Combinator, and angel investors including Justin Kan and Zack Coelius, the founders of Twitch and Triggit respectively.<p>The platform, …

Using Sketch For Responsive Web Design (A Case Study)

Case Study: Fleet Feet Sports<p>Let’s look at a newly launched website design that I worked on for Fleet Feet, a running store with over 80 franchises …

Mockups

Getting around without draining your phone battery

San Francisco, CALIFORNIA - For the most part, GPS works great. It gives people the ability to get from point A to point B with a simple press of a button on a smartphone. That’s until you hit a big city.<p>Tall buildings and satellite signals don’t like each other and in an era where companies like …

Startups
Customer Experience