Guido Boem

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Micro-influencers hold more power than advertisements, says new guide on influencer marketing

Around 92% of consumers make purchases based on recommendations from their immediate network over advertisements, according to Curalate’s new guide …

Starbucks co-founder: 'We thought we'd have a couple of stores'

Today Starbucks has more than 24,000 stores in 70 countries. How did it all begin?<p>My friends Gordon Bowker, Jerry Baldwin and I used to throw around terrific ideas for businesses; we wanted to make a change in our lives [Siegl was a history teacher] and do something that could have impact and be …

Entrepreneurship

These 7 Free Podcasts Will Save You $100,000 On a Wharton MBA | Inc.com

I had a great experience studying for my MBA at Wharton. I learned about subjects I had never studied at college or picked up in my first job as an account manager at an advertising agency: Finance, accounting, marketing, organizational theory, operations, business law, negotiation strategies, and …

Entrepreneurship

Find the Most Shared Content and Key Influencers

BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!

How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him

Specialization is better than generalization, Trump teaches us. That's why white working-class men loved him.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It doesn’t matter if you’re thrilled or outraged or something in between at seeing Donald Trump become our new president-elect. …

Hillary Clinton

A 12-Step Guide to Picking a Name for Your Startup

<i>This piece originally appeared on AllBusiness.</i><p>Finding the right name for your startup can have a significant impact on your success. The wrong name …

Small Business

27 Books These Successful Executives Say Inspired Them the Most

Whether you flip pages, tap an e-reader or listen to audio, these inspiring titles are worth your attention.<p>Whether you flip pages, tap an e-reader or listen to audio, a good book can be a perfect companion, relaxation aid or source of inspiration. Check out these quotes from more than two dozen …

Al Gore

Least Creative Ad of the Day: One Company Says Hats Off To Trump’s Marketing

AJM International thought it was a good idea to use Trump’s “Make America Great Again” headgear to promote its own products.<p><b>WHAT:</b> An ad being shared via email and social media that uses the election of Donald Trump to promote the sale of hats.<p><b>WHO:</b> AJM International, a Canadian promotional products …

‘This is a complete game-changer’: Marketers welcome latest updates to Instagram stories

Instagram and Snapchat stories may have been virtually identical until now, but a new set of updates to Instagram stories unveiled Thursday has made …

Advertising Industry

Trump, Globalization, and Trade’s Uncertain Future

Donald Trump’s election to the presidency of the United States makes Brexit look like a hiccup. As Nigel Farage, the leader of the UK Independence Party, put it, the election of Trump is “Brexit times three.” This new reality will require businesses to rethink globalization, starting with the …

Donald Trump

Brand Colors: What They Say About You (Emotional Branding)

Ever walk into a store and feel serene? I get that sensation at Z Gallerie.<p>Branding is such an important aspect on how customers perceive (and …

14 Growth Hacks To Get 20 Million Views

Growing your business can be tough.<p>In the past you cold called, built business networks and advertised in print. If you were into guerilla marketing …

Sock Subscription Service Delivers Signature, Stylish Accessories

Available to Premium &<br>Purple Members<p>A conference celebrating innovation in brand experience, retail experience and consumer culture.<p>Designer & …

Google Chrome Earth View Extension Spruces up New Tabs

Do you know what’s boring? When you open a new tab in Google Chrome. Unless you have an extension installed, it’s a white canvas with the Google search bar and a selection of website shortcuts. Yawn.<p>To spruce things up a bit, Google has launched an Earth View extension which displays a different, …

AT&T launches new international plans, but they don’t compete with T-Mobile

Making sure you have cell service while traveling abroad can be a real hassle. Some carriers offer international calls, texts, and data, but it can …

T-Mobile

Nobel Peace Prize Winner Malala Yousafzai Urges Girls To Participate In Code.org’s Hour Of Code

Young Pakistani activist and Nobel Peace Prize winner Malala Yousafzai has thrown in her support for Code.org’s Hour of Code program to get young women and girls into computer science.<p>Just days after becoming the youngest Nobel Peace Prize winner in history, Yousafzai took to YouTube to implore …

Fashionably Funny: Betabrand’s Latest Clothing Campaign Features Female Comedians As Models

As follow-up to showcasing female PhDs as models, e-commerce company Betabrand looks to the smart and funny women of comedy.<p>How do you follow up a successful fashion campaign featuring stretch denim and snappy shirtdresses all modeled by female PhDs? This would be a conundrum for any major label, …