Guha Bharadwaj

47 Flips | 6 Magazines | 36 Likes | 26 Following | 7 Followers | @guha_b | Keep up with Guha Bharadwaj on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Guha Bharadwaj”

Who Owns Customer Experience?

Hey, marketers! Here’s some news for you — you don’t own customer experience at your company. The sales department doesn’t either. In fact, asking “Who owns customer experience” is asking the wrong question says Tiffani Bova, Salesforce‘s Global, Customer Growth and Innovation Evangelist. Tiffani …

Customer Experience

Facebook quietly announces its intention to shake up digital marketing

I won’t blame you for not being an avid reader of Facebook’s ‘Measurement FYI’ blog, nor for not paying much attention to its latest update simply …

The Complete Guide to Outreach: 52 Curated Resources - Linkarati

Google brings medical info to search results in India

Last year, Google began displaying informative cards alongside search results when you looked up medical conditions in the US. It’s now expanding the feature to serve users in India.<p>The search engine will pull in information about health conditions and diseases, such as their symptoms, how common …

Google rolling out Material Design web-wide

Since 2014, Google has been redesigning its apps and services according to its own Material Design principles. Yesterday it announced on its design …

Building a brand-new Internet

We do not possess the ability to read the future, and yet we can predict with a high level of certainty that we will see more major cybersecurity incidents in 2016 and 2017.<p>The world’s cybersecurity capability is not able to advance in line with the growing vulnerabilities. We are faced by more and …

Today’s Cars Are Parked 95% of the Time

Reports of the death of car-buying among millennials turn out to have been greatly exaggerated. But there’s one big reason ride-hailing services like …

Why Apple will eventually lose its fight against the government

But President Obama's offhand statement about "fetishizing our phones" provides some new insight that can show why this case evokes such heated reactions on both sides — and why the government will probably win on this issue, even if it loses this specific case.<p>To recap, the FBI wants to make Apple …

Facebook is watching and tracking you more than you know

When you’re on Facebook, do you ever get the feeling you’re being watched? An ad pops up that’s right up your alley, or three new articles show up in your feed that are similar to something you’ve just clicked on.<p>If it sometimes seems like Facebook knows you personally, that’s because it does. It …

The 4 Mindset Shifts Marketers Need To Make Now

In <i>Mindset</i>, psychologist Carol Dweck argues, based on decades of research, that how we see ourselves is a major factor in what we can achieve. If we see our abilities as fixed, we tend not to go very far. However, if we see our capabilities as dynamic and changeable, we will work to improve them and …

Marketing

Why Apple is announcing the next iPhone on the day before its big encryption fight

Using the keynote as a bully pulpit<p>Apple just pulled off a major scheduling coup. After months of rumors, the company announced today that its next product keynote will come on March 21st, just one day before the company defends itself against government efforts to break security on a phone linked …

How to Launch a Tech Business With Zero Coding Experience | Inc.com

From Snapchat to Kissmetrics, the tech world is not lacking innovative, successful ideas that sprung from the minds of non-technical people. A great idea that solves a real-world problem is worth its weight in gold, but time and time again innovators fall victim to two common scenarios: not …

Product Management

15 essential skills all digital marketing hires must have

Today's digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify …

Marketing

Donald Trump has a delusional plan to tax Chinese imports and fix American trade

Unfortunately, Republican primary voters have made the remarkable choice to take Donald Trump seriously, and we now have little choice but to contemplate the ramifications of a Trump presidency for United States foreign policy.<p>In terms of US trade, Donald Trump would be an unmitigated disaster. …

The Saudis are playing with fire

The kingdom’s not for turning. There will be no production cuts. Oil will continue to be produced at unwanted levels until other suppliers are forced …

Source: Microsoft mulled an $8 billion bid for Slack, will focus on Skype instead

When Slack announced new voice and video services earlier this week, the enterprise messaging startup signalled a move into territory dominated by the likes of Microsoft’s Skype. But it looks like this is not the only moment when the two company’s paths have crossed in recent times.<p>Microsoft eyed …

Want to compete with Salesforce? Buy Marketo

Vik Singh Contributor<p>Vik Singh is the founder and CEO of Infer.<p>More posts by this contributor:<p>The Future Of Marketing Automation<br>• Two Worlds Colliding: How LinkedIn Could Take On Salesforce<p>There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway …

British man forced off easyJet plane after passenger saw message about 'prayer' on his phone

Police arrived, took Laolu Opebiyi off and asked if he was converting to Islam<p>A British man was removed from from an easyJet plane by armed officers after a passenger saw a message on his phone about 'prayer' and reported him as a security threat.<p>Laolu Opebiyi, 40, a Christian, born in Nigeria and …

Flying

• Coal currently provides a third of the state’s electricity supply<br>• State also aims to double amount of renewable energy produced by 2050<p>Oregon has become the first US state to pass laws to rid itself of coal, committing to eliminate the use of coal-fired power by 2035 and to double the amount of …

Fossil Fuels

The Non-marketer's Guide to Building a Startup Brand

Have you ever asked your existing and potential clients about their first impression of your product or services? If yes, do their answers match your …

Google is quietly building a much smarter email app

There are more ways to communicate online than ever before. Yet millions of people still use email to interact with one another.<p>You may use Slack to talk with work colleagues and Facebook Messenger to chat with friends, but chances are you still go — often begrudgingly — back to your email inbox …

Eight Months Later, Apple Music Connect Still 'Fails Miserably' at Social

Eight months after posting a detailed summary of the "clunky" behind-the-scenes process musicians have to go through when using Apple Music Connect, Dave Wiskus decided to revisit his stance on the platform to see if Apple had made any notable changes to its grasps at socially connecting artists …

Finance minister Arun Jaitley imposes levy of up to 4% on new passenger vehicles as part of his annual union budget<p>India has introduced a new tax on car sales aimed at helping fight high levels of air pollution and congestion.<p>The surprise move, announced by the finance minister, Arun Jaitley, is a …

India

U.S. and WTO block India’s solar power plan

<i>World trade regulations have been invoked by the U.S. to challenge India’s ambitious programme to expand massively its renewable energy capacity and</i> …

Why are celebrity perfume commercials so incredibly awful?

It starts with a woman. She’s beautiful, and wears an exquisite shimmering gold dress. As she walks forward, musing about history, a length of satin falls from the ceiling. She begins climbing it with an expression of ecstasy. Near the top, she pauses to rip off a necklace of golden pearls, then …

Mailchimp forces Mandrill developers onto paid accounts

Mandrill has long been Mailchimp’s standalone email service for developers needing to send transactional email from their apps.<p>Today, the company has announced a bizarre developer-hostile move: it’s turning the standalone service into a Mailchimp add-on that requires a paid Mailchimp account — or …

Apps

Facebook's new 'Like' buttons are rolling out now - go 'wow' at someone

After announcing that Facebook users would soon be able to express a wider range of emotions on the platform through emoji, the company is now delivering on that promise by rolling it out to all users.<p>The new ‘Reactions’ give you buttons for ‘Like,’ Love,’ Haha,’ Wow,’ ‘Sad’ or ‘Angry’ and to use …

Marketing the TNW Way #8: Google Tag Manager, we’re in love!

<i>In this series of blog posts, I’ve enjoyed shedding some light on how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media and more. This piece focuses on how and why we’re working with Google Tag Manager and</i> …

The BEAST in your enterprise – how having multiple teams drives everybody crazy – and limits productivity: Part one — Defining the Beast