Brian

71 Flips | 6 Magazines | 1 Follower | @gtmstng65 | Keep up with Brian on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brian”

Predictions: 16 digital marketing trends for 2016

<b>9. Digital transformation moves to the c-suite</b><p>This year, marketers have been keen to make better use of the marketing technology tools available to …

Customer Experience

3 social media marketing wins from 2015 – and what marketers can learn from them

During the past year, marketers saw a handful of campaigns go awry, but also gained ground on social advertising with effective branding and …

Barstool Sports

23 Brilliant Marketing Quotes You’ll Wish You’d Said

Recently, Larry posted an interesting (and inspirational) post over at Search Engine Journal that collected 19 quotes about digital marketing from …

Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest | Trading Mates | Sharing Financial Freedom

You put in hours crafting a great post, but then you come to the hardest part:<p><i>The headline.</i><p>It seems like it should be easy to create a solid …

Her Facebook Account Was Hacked -- Can She Unhack It?

<i>Barbara Chaiken's Facebook account is hacked, and the bad guys are asking all her friends for money. Is there any way to stop this?</i><p><b>Question</b>: I was hacked a year ago and everyone on my Facebook friend list got a notice announcing I was gay. The hacker changed all my likes and interests.<p>I couldn't …

How to become a better influencer within your niche

Practical ideas and tools to improve influencer marketing <br>Ever wondered why Dr. Phil bears an influence over its audience? The simple answer is …

CEOs, CMOs, And Executive Recruiters Make Predictions For Marketing Leaders in 2016

What are the top predictions for marketing leaders heading into 2016? To find out, I turned to some of the leading experts, including CEOs, CMOs, and executive recruiters.<p><b>Prediction #1: The CMO will Have the Seat Right Next to the CEO</b><p><i>From Kirk Borne, Principal Data Scientist, Booz Allen Hamilton</i><p>As …

How The Washington Post works with its foreign correspondents to report via social media

“We want our correspondents to use the social media platform they’re most comfortable with and that comes the most naturally to them.”<p>Last February, the Iraqi government lifted Baghdad’s nighttime curfew, which was established by American forces when they invaded the country in 2003. After more …

Social Media For Network Marketing

Welcome to Sarah Robbins’ Weekly Network Marketing Challenge!<p>Today’s challenge: Leverage Social Media to generate new leads for your network …

Social Media

The state of e-commerce in 2015

The way consumers are finding products, interacting with brands, and making purchase decisions is changing. Thanks to Twitter and Facebook, a small business doesn’t only have to rely on SEO to compete with their larger competitors. Larger retailers are able to spotlight specific products in front …

Ask the Expert: Gini Dietrich on Managing Your Brand's Reputation | LinkedIn Marketing Solutions Blog

Gini Dietrich is CEO of Arment Dietrich, Inc., a company specializing in emerging and social media, special events, internal and employee …

How To Write Cold Emails The Right Way

Cold email marketing became popular in the past few years, the idea being that it was an extension of genuine interest and engagement. You’d let …

Marketing

13 Ways To Use Social Proof For Increased Conversions

Pop quiz: What do all of these sites’ home pages have in common?<p>Okay, I admit, the title of the article is kind of a giveaway. They’re all using</b> …

6 Companies That Are Killing It on Instagram

Instagram is one of the fastest-growing social networks, with 400 million members sharing 80 million…<br>Read More

Discussion Point: Transforming Employees to Brand Advocates

We get it: social networks are great, low-maintenance, low-cost ways to share content and advocate for your brand. All you need to do is share the …

Why Brands Can No Longer Create Marketing Plans Without Social Media

Your brand is under siege.<p>If you haven't figured it out yet, it might be too late.<p>As John Chambers gave his farewell address at Cisco Live, he warned …

Abercrombie & Fitch

8 Cool Twitter Tools for the Wannabe Power User

Brilliant or InsaneYou know you’ve made it, when other people create apps that enhance ways people can use the original application that you created. …

#SocialMedia Study: Why Instagram's Audience Matters To Brands - infographic

"With Instagram claiming to have passed the 400 Million user mark, this Chart of the Day examines why its audience is so attractive to brands.<p>With …

Twitter’s Buy Button Makes It Easier Than Ever To Shop From A Tweet

Shopify, Bigcommerce, and Demandware are the latest companies to partner with Twitter to bring e-commerce to tweets.<p>The next time you spot a pair of rad sneakers or a handmade iPhone case on Twitter, it may be dangerously easy to have it shipped to your door. That’s because more tweets will be …

eCommerce

Fighting ISIS Online - MIT Technology Review

The two men pecked out messages on opposite sides of the country. “Yes the Islamic State was a fantasy in 2004, now look at it. The U.S. was a …

Social Media

The science behind why smart people fall for dumb social media hoaxes

Your Facebook feed has likely been full of the notification this week: Facebook is about to start charging you to keep your profile private.<p>It is, of …

Here’s why Facebook going down is a huge problem

The internet was sent into meltdown as Facebook went down for the second time in a week, with Instagram and Tinder following.<p>Lots of people took to …

6 Emerging Cybersecurity Risks You Should Be Aware Of

A panel of experts recently discussed emerging cybersecurity risks. Here is what you need to know.<p>Last Friday I had the privilege of moderating a panel of experts discussing emerging security risks.<p>Besides me, the panel at the New York Cyber Security Summit included Logan Brown (president of Exodus …

Cybersecurity

CFO role expands in the age of heightened digital security

Data security is a growing concern that chief financial officers need to address, a recent IBM-Financial Executives International Canada study of …

Cybersecurity

FTC v. Wyndham: The Third Circuit Recognizes FTC Authority to Regulate Commercial Cyber Security Practices

SEC Cybersecurity Examinations and Enforcement: What Broker-Dealers and Investment Advisers Need to Know

The Securities and Exchange Commission’s (SEC or Commission) Office of Compliance Inspections and Examinations (OCIE) announced in a September 15, …

Disaster Proofing Your Social Media – Lessons Learned From Hootsuite

I had the pleasure of attending Hootsuite’s recent #HootupBCB (the BCB stands for BC Business Magazine) earlier this month regarding Social Media …

10 Ways To Make Your Life Easier as a Social Media Manager

<i>This article originally appeared on the Twitter Counter blog.</i><p>There’s a common misconception that managing social media on a professional level is as easy and breezy as uploading an image on Facebook with a simple caption to go with it. But, you and I both know that there’s much more to it.<p>Managing …