Gifted Lertariyasakul

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To Change Someone’s Mind, Stop Talking and Listen

Samar Minallah Khan, the feminist Pakistani anthropologist and filmmaker, was enraged. Local tribal leaders were trading little girls as compensation for their male family members’ crimes.<p>These leaders, responsible for settling legal disputes in their villages, act as local judges. A longstanding …

How to Find the Most Impactful Micro-Influencer

When it comes to influencers, bigger isn’t always better. Larger accounts help brands gain exposure and increase awareness, but if the influencer …

Public Relations

How Customer-Centric Tech Is Revolutionizing C-Suite Relationships

Companies everywhere are under the gun to start aggregating and profiting from data. The degree to which your company will fully embrace this imperative depends on how much institutional focus and follow-through it applies from the top down.<p>What’s clear, however, is that business executives are …

Ambitious new tech aims to revolutionize touchscreens

The ambitious GHOST (Generic, Highly-Organic Shape-Changing Interfaces) research project is building technology that will let consumers use their fingertips to literally drag data out of touchscreen displays, bringing it into the 3D world.<p>GHOST is the brainchild of four universities in the U.K., …

How 4 Retailers Are Using Digital And Mobile To Create A More Seamless Shopping Experience

As the lines blur between online and offline shopping, we look at how bricks and mortar retailers are using beacons, RFID, 3-D printing, and other digital tools to offer a better user experience for platform agnostic customers.<p>British retailers are investing heavily in the use of digital and mobile …

Google Introduces Improvements To Mobile Ads

How often have you accidentally clicked an ad while you were surfing with your phone? Sometimes you might be scrolling and your finger lightly …

For Agencies, Targeted Video Ads Best at Grabbing Viewer Attention

As consumers spend an increasing amount of time viewing digital video, advertisers are following along. Indeed, nearly seven in 10 US ad agency …

Advertising

Push button, get groceries: The tech trends behind the on-demand economy

Wayne Chang became a millionaire many times over when Twitter acquired his Cambridge software startup two years ago. Today, at a moment’s notice, he …

eCommerce

Ad of the Day: YouTube Rolls Out the Perfect Video on a Historic Day for Gay Rights

Lots of marketers are surely hard at work on celebratory responses to today's Supreme Court decision guaranteeing a nationwide right to same-sex …

Advertising Industry

Snapchat Native Video Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

Facebook Tests Mobile Ads That Could Cure Lead-Generation Ills

Facebook is testing lead-generation-based mobile ads with a few dozen select brands, though it's not sharing the companies' names. If the ads …

Advertising Industry

Are Your Wearables Invading Someone’s Privacy?

Some wearables interact not just with their users, but everyone around them. Here are three design rules for socially responsible devices.<p>Google’s very public experiment with Glass in 2013-2014 provided an important lesson for the designers of wearable devices. Glass failed not because of the …

These Luxury Hotel Ads Use Instagram Shots Instead of Professional Photos

Catch New York combed through social media for guest photos taken at Loews Hotels and Resorts and integrated the candid, unsolicited images into the …

Hospitality

Crocs Bets Big on Interactive Twitter Videos With ‘Funway Runway’ Effort

Summer just started, so Crocs, the maker of lightweight sandals and other beach-friendly footwear, is gearing up for its big sales season with an …

Social Media

You no longer need a Facebook account to use Facebook Messenger

Facebook Messenger just moved one step closer to messaging domination.<p>The social network no longer requires people to have active Facebook accounts …

Bowling Central Will Turn Your Apple Watch Into A Wii Remote For Apple TV

The upcoming Apple Watch software update gives third-party developers access to the hardware’s accelerometer data, and that’s the feature one company is using to add Wii-like motion controls to their Apple TV gaming title. Rolocule Games is already testing a working version of an update for Bowling …

Smart TV

Groupon’s New Apple Watch App Alerts You To Nearby Deals, Lets You Buy From Your Wrist

Groupon’s deal-finding iOS application was updated today to include support for Apple Watch. Like many Watch apps, Groupon’s takes advantage of its ability to tap into a user’s location by way of their connected iPhone, then it uses this awareness to alert you to deals available near you. Unlike …

Apple Watch

Microsoft Officially Launches Office For Android Phone

Microsoft this morning announced the official launch of Office for Android phone, five weeks after the company rolled out the suite of applications as a preview. Today’s release, which includes Word, Excel and PowerPoint designed for the Android smartphone experience, follows earlier efforts at …

Apps

Ex-Amazon Team Launches Mona, An App That Puts A Personal Shopper In Your Pocket

Mona, a new app from former Amazon.com employees launching now, wants to put a personal shopper on your phone. While many mobile shopping apps today work to provide users with recommendations on new products or highlight popular trends, Mona takes things a step further with a feature it calls …

Uber’s Indian Rival Ola Begins Integrating TaxiForSure, Its $200M Acquisition, Into Its App

Ola, India’s homegrown rival to Uber, paid out $200 million to buy smaller rival TaxiForSure in March, and now it has begun to integrate the service into its own app.<p>The integration is rolling out city by city starting with Mumbai and New Delhi, where Ola users with the latest version of the …

Advertisers know where you are—all of the time

My friend's phone pinged the other day.<p>"Near Bar 43?" asked the notification, with a certain forced casualness, as if his phone didn't know full well that Bar 43 was right around the corner. Then it justified itself: "Because you like nachos," it said, showing him a little ad from Bar 43 (which, he …

Snapchat’s new partnership plays to its advantage in mobile video ads over Facebook, Twitter and Google

<i>This story was originally sent to thousands of professionals just like you in this morning's DIGITAL MEDIA INSIDER daily newsletter. Don't be left in the dark while your competition gets ahead each morning. Learn more about our 7-day FREE trial now »</i><p>Mobile messaging app Snapchat, advertising giant …

Apple’s Latest iOS Update Is Bad News For Advertisers

Apple is making big, privacy-friendly changes to the way iPhone and iPad apps work–and many developers probably won’t like them. <i>The Information</i> reported today that Apple is taking steps to prevent app developers from accessing data generated by other apps. This data is used to target ads shown to …

Apps

Droga5’s Gisele Campaign for Under Armour Scores the Cyber Grand Prix at Cannes

CANNES, France—A year after she was a no-show at Cannes Lions, the festival awarded one of its top prizes to Gisele Bundchen's Under Armour campaign, …

Advertising

Content Marketing 101: All You Need To Know To Grow Your Business

It was a paperback book that someone I trusted and respected had recommended.<p>Its title was good but not <i>great</i>.<p>The headline wasn’t so compelling that …

HidrateMe Smart Water Bottle Tracks Your Water Intake

HidrateMe, as a <b>smart water bottle</b>, is capable of tracking your water intake and helping you stay hydrated in a scientific way. Like features? Let’s …

PureWrist Wearable Payment Bracelet (video)

If you would like to engage in a little contactless payment shopping but a compatible smartphone or smartwatch are a little out of your budget or …

Wearable Tech

A new system tracks which ads coaxed your feet to walk into that store

The next time you decide to walk into a real store, zillions of digital bits are working overtime to figure out why.<p>The newest system undertaking that task, being announced today, is something with the soporific name of the Location Conversion Index (LCI).<p>But its parents — global media services …

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7 Of The Best Strategic Uses Of Consumer-Facing Tech In Retail & Hospitality

Here are my top picks for pioneers embracing new forms of technology at retail, to differentiate themselves among digitally savvy target audiences. In so doing, they’re better meeting consumer needs such as product customization, or quality and speed of service and payment. Below are 7 standouts …