Gaurav

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How CRM Software Increases Productivity and Profits in Retail Sales

The ‘R’ in Customer Relationship Management is where the magic of lies: the customer relationship. In today’s world of over-crowdedness and …

Customer engagement in the age of mobile, social and messaging

As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt …

A UK startup that collects all your loyalty cards in one app is raising £25 million to expand to the US and Europe

Bink cofounder and CFO Greg Gormley told Business Insider that the firm will seek venture capital for its Series A round, which it hopes to close by July.<p>The firm intends to use the capital to open an office in New York by September and take the app live in the United States by spring in 2018.<p>It …

Loyalty

Your Step By Step Content Marketing Strategy

Since content marketing is still a relatively new methodology – at least when we’re talking about digital marketing – it should come as no surprise that one of the most common searches associated with it is “content marketing strategy”. Just look at this suggested search provided by Google.<p>It’s …

Marketing

3 ways to turn your best customers into your best salespeople

• 84 percent of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products – making these recommendations the information source ranked highest for trustworthiness.<p>88 percent of people trust online reviews written by other consumers as …

Customers

8 Takeaways From Facebook’s F8: Mark Zuckerberg Reveals the Company’s 10-Year Plan

At the end of Facebook CEO Mark Zuckerberg's keynote address at his company's annual F8 developers conference today, he took a page out of Oprah …

Why Clayton Christensen Is Wrong About Uber And Disruptive Innovation

Alex Moazed Contributor<p>Alex Moazed is the founder and CEO of Applico and co-author of Modern Monopolies: What It Takes to Dominate the 21st Century Economy.<p>More posts by this contributor:<p>The end of the automotive supply chain<br>• Why SoundCloud Will Be Worth More Than Spotify<p>Nicholas L. Johnson …

The 6 Biggest Mistakes to Avoid When Building a Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q:</b> What are the most common mistakes we should avoid when building a brand?<p><b>A:</b> Being an entrepreneur and launching a brand isn’t easy. It takes a lot of skill, hard work and usually a little luck. When it comes to branding decisions, …

Entrepreneurship

5 Budding Israeli Startups That Are Hoping to Make It in the Big Apple

If Silicon Valley is widely considered a kind of promised land in today’s startup landscape, certain Israeli entrepreneurs have their sights set on a different dream: New York City.<p>Given its relative proximity to Israel and overlapping cultural propensities, a brand new accelerator called ICONYC …

Startups

5 ways to market your startup business with no budget

Successfully reported this slideshow.<p>We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.<p>4,019 views<p>Share<br>• Like<br>• Download<br>• ...<p>Published on Jun 20, 2015<p>Laurence Lai 1 year ago<p>Hassan El Sharkawy , Human Resources …

Startups

India wants to be a leader in visual recognition. These startups are leading the way

Shikha Gupta came across a pretty dress in a newspaper advertisement of a local fashion store. She knew it would look great on her. But Gupta didn’t …

5 brands becoming news publishers in their own right

As brands move away from traditional advertising, some are increasingly encroaching on established publishers’ turf by starting their own content …

Small Biz Ahead

Allie Johnson<p>If you're a hands-on small business owner, it's crucial to plan for a day when a crisis — a sudden illness, family emergency, or travel …

Adonit Launches Forge Visual Brainstorming App for iPad

While it may not count as a full-blown trend, it’s worth noting that some high-profile tech companies are now expanding beyond their traditional sphere. For example, last year Adobe launched its first-ever hardware product — Ink & Slide, a pen and ruler set for the iPad.<p>Today, Adobe’s collaborator …

Apple Pay

25 UX Design Tools to Simplify Designer’s Daily Routine

A website design, with no matter how nice it looks, is nothing if its UX is bad. There are tons of websites that flaunt great design on pen and paper …

UX Design

_Contentive Editorial

Starwood, Wal-Mart and RetailMeNot Embrace Mobile Marketing, ‘Unadvertising’

What do consumers want? They want magic – to push a button and have a taxi show up, to scan a bar code and have their prescriptions refilled. And the …

Twitter Buys Niche, A Startup That Connects Brands With Instagram And Vine Stars

Twitter's getting serious about its video offerings, starting with some of its most popular users: Vine stars. The company said Wednesday it acquired Niche, a startup that launched in 2013 to help Vine and Instagram stars leverage their online influence in paid deals with brands and …

When it Comes to Engaging Customers, Instagram Beats Twitter

A new report shows how people respond to content on the social platforms.<p><i>Correction: An earlier version of this article identified Jan Rezab as the CEO and co-founder of Applovin. He holds those titles at Socialbakers.</i><p>Last week Instagram announced that it had reached 300 million active users, …

3 Ways to Boost your Startup

Let’s start with a simple truth: three out of four startups are destined to fail. The scariest thing is, the line between success and failure is a fine one. Even if you’ve got a killer product and your startup is ‘off the ground,’ if you’re not getting your fair share of capital, coverage and …

33 Books Every Entrepreneur Should Read

And it doesn't come with a manual.<p>Luckily, there's a multitude of excellent books from founders, VCs, and CEOs who have been through it all.<p>Here's a collection of some of the best books on management, leadership, and entrepreneurship for anyone from seasoned entrepreneurs to those just starting out.<p>…

Self-improvement

Now You Can Take a Free Y Combinator Startup Course Online

Tech accelerator Y Combinator has given birth to so many of the country’s most successful startups—reddit, Dropbox, and Airbnb, to name a few—that …

The 15 Best Tequilas In The World

Seriously, Mexican law actually states that no liquor can be labeled tequila unless it comes from the western state of Jalisco (or select districts of other Mexican states).<p>And, like sparkling wines, tequilas come in all varieties and price ranges.<p>With the help of the connoisseurs at FindTheBest, …

How to Fire A Co-Founder

Hiring can be easy, firing can be 10x harder. Here is how to breakup with your cofounder.<p>When running a startup with a co-founder, sometimes unforeseen circumstances lead to you to a situation where it is the best interests of everyone involved to terminate your agreement with them. Since founding …

If Not Ello, Something Else: Facebook's 'Real Names' Policy Could Turn It Into Friendster

Ello doesn't really work.<p>That much isn't surprising. The bare bones, ad-free, invite-only social network launched in March is still in beta, and …

Ello Cofounder Doesn't Think Facebook Is a Social Network

Ello, the independent, invitation-only and ad-free social network that went viral almost overnight, is often compared to Facebook. Indeed, the …

5 Ways to Stop Acting Like a Startup and Start Being a Success

The startup mentality may fuel you at first, but it can trip you up over time.<p>Startups are the Horatio Alger myth of business. You scramble hard, go guerrilla, build your company, and you come out on top. We all know that startups can face failure, but it's that persistent and scrappy nature that …

You Might Be an Entrepreneur If You Meet These 3 Conditions

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’m a recent convert to the lean startup movement. But after four years of operating a small startup incubator at a private liberal arts college I've learned a lot about creating business models that work and who might become a successful …

Entrepreneurship