In 2010, UPS ditched its iconic slogan, "What can brown do for you?" in favor of the more efficiency-oriented "We (heart) logistics." In 2015, the company cut the heart out of the equation, no longer its...
The Reason UPS Trucks Always Have Their Doors Open
In 2010, UPS ditched its iconic slogan, "What can brown do for you?" in favor of the more efficiency-oriented "We (heart) logistics." In 2015, the company cut the heart out of the equation, no longer professing its love for logistics and instead adopting the motto, "United Problem Solvers." While the latter two slogans sound less friendly, you could argue that they better reflect one of the unifying philosophies of the United Parcel Service: time is money, and UPS is all about saving both.

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If history had gone a little differently, UPS would have asked people, "What can yellow do for you?" according to CNN. Originally founded as the …
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United Parcel Service — UPS — also ubiquitous. They're everywhere, especially lately, with a massive upsurge in deliveries in the first half of 2020. The company boasts nearly a half-million employees...