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Simon & elevate DIGITAL to Install Digital Concierge Solutions

You are being directed to ZacksTrade, a division of LBMZ Securities and licensed broker-dealer. ZacksTrade and Zacks.com are separate companies. The …

iOS 8 strikes an unexpected blow against location tracking

It wasn't touted onstage, but a new iOS 8 feature is set to cause havoc for location trackers, and score a major win for privacy. As spotted by Frederic Jacobs, the changes have to do with the MAC address used to identify devices within networks. When iOS 8 devices look for a connection, they …

83% of online retailers expect to implement an omnichannel strategy within the next 18 months

Over four-fifths (83 per cent) of online retailers believe they will have implemented an omnichannel strategy by October 2015.<p>The survey, conducted …

eyeQ

Get To Know "Go"<p>How many shoppers saw your products? How close did they stand? What was their age and gender? How do different displays compare? …

IN PROGRESS

On March 10, 2016, Digital Signage Connection launched a new website. We are still in the process of migrating the content from the archives of our …

Deliv Welcomes Strategic Investments from Mall Operators Simon Property Group, General Growth Properties, Macerich and Westfield

PALO ALTO, Calif., Feb. 24, 2014 /PRNewswire/ -- Deliv today announced it closed a $4.5 million round of investment from mall operators Simon …

Lawmakers Weigh Restrictions on Retail Track of Shoppers Via Wi-Fi

<i>By Patrick Farrell</i><p>ANNAPOLIS (Feb. 22, 2014)—House Bill 924, proposed to the House Economics Committee on Friday by Delegate Sam Arora (Democrat, …

Stores can see where you go by tracking your phone

WASHINGTON — Should shoppers turn off their smartphones when they hit the mall? Or does having them on lead to better sales or shorter lines at the …

Location-Based Mobile Marketing is Where It’s At for Consumers

Geo-location is now an essential tool for mobile users. But how are Marketers addressing this new behavior and adding value for their customers?

Retailers are tracking shoppers' behaviors

WASHINGTON — Should shoppers turn off their smartphones when they hit the mall? Or does having them on lead to better sales or shorter lines at the …

5 Key Questions To Ask With Location-Based Mobile Advertising In 2014

1<b>. How can we A/B Test?</b><p>Ad rotation within a location is key to determining which creative will drive the best results. By creating several versions …

New Privacy Website Lets You Opt Out of Tracking In Retail Stores

An in-store mobile location privacy control christened by New York Senator Charles Schumer has come to fruition.<p>Slightly ahead of schedule, Future of …

Putting Privacy First in Big Data Technologies

Recommendations for creating a foundation for data privacy.<p>As big data has evolved beyond buzzword status to become a substantive force that is helping business, government and individuals gain helpful insights, the issue of data privacy has moved to the forefront. While the quest for insight has …

The new rules of online video advertising

<b>TV advertising budgets are slowly moving online. Even so, online video advertising represents about 3% of TV budgets.</b><p>In 10 years the figures will …

CPM is dead: a guide to viewability in online advertising

<b>We are all exposed to display and video advertising and we all have a view on its efficacy.</b><p>In this post I’m going to take a beginner's look at …

Chicago’s elevate DIGITAL Expands to Las Vegas with Interactive Touchscreen Technology

Elevate DIGITAL, the Chicago-based interactive touchscreen developer, is expanding into the Las Vegas market with the deployment of three interactive …

Globe’s EGG to offer location-based mobile ads

Entertainment Gateway Group (EGG), a mobile marketing firm owned by Globe Telecom, has recently started offering location-based advertising for …

Chinese New Year a missed opportunity for retailers and advertisers: location data

Chinese New Year is typically a retail graveyard in countries with a significant Chinese population as shops close for the holidays. However, data …

Rakuten Marketing launches new omni-channel platform

New York firm Rakuten Marketing is rolling out a new omni-channel platform called ‘Cadence‘ as it unifies its marketing offer.<p>Cadence – which is …

Shut up about engagement rate, already.

Or, why list size and fan counts still matter.<p>When you work in digital marketing, or politics, you have to get used to people who don’t know much …

What retailers think about when they think about mobile

Much of the conversation around how mobile technology will affect retail has recently revolved around in-store tracking. But a survey of the brands …

Brands and Premium Publishers Get on Programmatic Ad Bandwagon

In a prior interview with Andrew Casale, senior vice president of strategy for the advertising exchange Casale Media, he shared his observations and …