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Why Brands Need to Conquer Their Fears and Use Email to Distribute Content

Most brands already rely heavily on email lists as a direct marketing tool. Yet when it comes to using those email lists to push out content, they …

Marketing

How to Save 6 Hours a Week on Social Media

<i>This post originally appeared on the Buffer blog.</i><p>You know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something on Twitter, but you have no idea what to post.<p>I’ve been there before. I think we’ve all been there. …

Pinterest Adds New Analytics Dashboard to Entice Future Advertisers

Pinterest has a new strategy for getting brands on its service: Show, don't tell.<p>Pinterest has a new strategy for getting brands on its service: Show, don’t tell.<p>The online inspiration and discovery company unveiled a new, free analytics dashboard for businesses on Tuesday, providing potential …

Flickr goes head to head with Instagram in total redesign of apps for iOS and Android

Since Marissa Mayer took over at Yahoo, she has made a steady push to rebuild the photo-sharing community at Flickr by overhauling its products. Today Flickr is getting its most dramatic makeover to date, with a total redesign of the apps for iOS and Android that make it a more direct competitor to …

If a tweet worked once, send it again — and other lessons from The New York Times’ social media desk

The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @nytimes in 2013.<p><i>With contributions from Hanna Ingber, Sona Patel, Daniel Victor, Lexi Mainland, and Sasha Koren.</i><p>The social media desk at The New York Times expanded in 2013 …

Facebook Starts Showing Fewer Text Status Updates From Pages, More From Friends

Facebook has just announced a slight tweak to the Newsfeed algorithm. The newest version of the Newsfeed will show fewer text-based status updates from Pages, but will serve more text-based status updates from users.<p>The good news for Pages administrators is that Facebook will probably be …

Marketers Learn to Play by Facebook's Changing Rules

When Sim Partners, a provider of local and social marketing technology, stopped buying Facebook ads, Jay Hawkinson anticipated a drop in how often …

LinkedIn Pulse Tailors News To You

Pulse is now fully integrated with LinkedIn, providing a personalized newsfeed based on your LinkedIn network. It will replace LinkedIn Today on iOS, Android and LinkedIn.com as the company’s social news experience.<p>With LinkedIn Pulse, the company begins its transition from a job-hunting platform …

Welcome To Twitter, Now What Can You Do?

What is Twitter? What seems like a simple question is actually a mystery that’s difficult to solve.<p>Even the founders of Twitter didn’t agree on exactly what it should be. According to <i>Hatching Twitter: A Story of Love, Power, and Betrayal</i>, cofounder Jack Dorsey envisioned a way for people to share …

Finally! Pinterest Unveils Its Public API

After nearly two straight years of anticipation, the wait is over. Pinterest rolled out what it described to me in an email as its “first set of APIs” on Thursday.<p>An API, or application programming interface, is code that allows developers create apps that interface with a popular Web service (like …

8 Reasons Twitter Still Lags Behind Facebook

Twitter's much-anticipated public offering is the most buzzed-about tech IPO since Facebook's last May. But Twitter has not reached Facebook's level …

Forrester Gets It Wrong On Facebook (Really Wrong)

I’ve read the Forrester research on Facebook, and it makes very little sense.<p>Forrester has basically said that the entire value and promise of the Facebook brand is vastly overstated because of the lack of utility of mobile advertising, and they site their survey research as a demonstration of why …

Who Has 1 Billion Users and is About to Overtake Facebook?

It’s not Twitter, Google+ or LinkedIn. It’s a company that most people in the West don’t know. That, however, is set to change, with the explosive …

20 Best Marketing Books Of All Time

Twist Image is now Mirum.<p>We are building something new and exceptional with a group of like-minded innovators.<br>See what amazing things are about to …

Marketing

Social Media ROI su Rai Media

Rai Media, il giovane portale della televisione di stato su tv e web, sta ospitando una mia intervista sui temi trattati in Social Media ROI. Nella …

Nell'Olimpo di Twitter: analisi degli account italiani più seguiti 1/2

Una delle cose più interessanti dei social network è che offrono esperienze diverse a seconda di come decidiamo di costruire la nostra rete. La …

26 Tips to Enhance Your Social Media Profiles

Shares 8K<p>When did you last revisit your social profile on Twitter or Facebook?<p>Do you want to maximize the impact of your social networking …

Twitter focuses on photos in embedded tweets

Some say that a picture is worth 1,000 words, but regardless of how you do the math, it's fair to say that a good photo can say a lot more than 140 characters. With that in mind, Twitter is giving greater emphasis to photos within tweets by placing them front and center in the post, with the actual …

Around the web in social media marketing

The 12 FTSE 100 companies FTSE 100 not on Twitter; Context not content is King; and 80 rules of social media. Links gathered by Tim Anderson<p>A report on Twitter and the FTSE 100 from Battenhall looks at how the UK's largest companies use social media. "Analyst firm Gartner says that 74% of consumers …