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7 Essential HTML Tags that Separate SEO Pros from the Rookies

For many websites, a #1 ranking is the best thing that’s ever happened to them.Let me tell you a little story.A company built a website. It was just …

Engines

5 impactful edtech trends in 2017

Education technology is evolving, and this is a magnificent thing. It manages to provide us with that power and experience that everyone wanted to have as a young child. But integrating various new education technology trends to the table does seem to be quite challenging, especially with so many …

The Essential Landing Page Checklist

How to ensure that your landing page delivers the promises in your online ads<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> Amazon | Barnes & Noble | …

AdWords

This Entrepreneur Travels the World While Making More Than Most Doctors

How a digital nomad makes six figures passively using this tested playbook.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Jeremy Page is living proof the digital nomad lifestyle is alive and well.<p>He’s built a small empire on the back of several highly successful internet businesses …

Entrepreneurship

How to Do a Competitor Analysis for SEO (Free Template!)

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and …

5 Bottlenecks to Eliminate and Create Landing Pages that Converts Magnetically

Once upon a time, placing banners on your website was enough to convert your website visitors. Those things stopped being dependable for businesses a …

Marketing

6 Ways to Position Yourself as a Thought Leader | Inc.com

I recently received an email that ended with a line that looked something like this: "Since you're such a thought leader in the freelance writing space, I'd love to get your opinion."<p>Wait a minute -- what? A thought leader? It's a buzzword you'll hear a lot today, but it was never a term I had …

Leadership

How to Find Anyone's Business Email Address

If you live in the world of marketing, you've likely wanted to find someone's contact information but had no idea where to start looking. Whether …

Marketing

How our school is getting results with project-based learning [Interview]

Innovate My School sat down with Andy Carpenter, deputy head of pedagogy and performance at Plymouth School of Creative Arts…<b>How are you tackling</b> …

Pedagogy

The Business Consulting Industry Is Booming, and It's About to Be Disrupted | Inc.com

Management consulting is a $250 billion industry. It's big. It's growing. It's highly profitable. And it's about to be disrupted.<p>Whether the focus is strategy, operations, tax, finance, HR, or IT, business consultants are a staple of corporate life. Today, over 700,000 consulting firms provide …

Innovation

You can learn literally anything on this site (for life) for under $80

You know how Apple promises "there's an app for that"? With the Virtual Training Company, there's a <i>course</i> for that — whatever "that" may be. Give …

Web Design

Content as a Service Is the Next Evolution for Marketing

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing has quickly become one of the most important …

Marketing

Want to Increase Your Traffic Conversion Rate in Just Minutes? Try These 3 Tools.

With the help of the latest apps, increasing your ecommerce business's conversion rate isn't nearly as challenging as it once was.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You may already be driving a high volume of traffic to your ecommerce website. Unfortunately, many ecommerce …

Marketing

6 websites that will help you build your résumé if you don’t know where to start

A slick, impressive résumé is a must-have for all job seekers.<p>But for people who are just entering or returning to the job market, it can be tricky to know where to start.<p>Fortunately, there are websites out there that'll do most of the résumé-related heavy-lifting for you.<p>I recently scoured the …

Employment

15 Great TED Talks for Sparking Creativity (Infographic)

From graphic designers to painters to writers, these TED Talks are bound to give your creativity a boost.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Need a creative booster? One of your best resources is just a click away. TED Talks provides a variety of inspirational and creative …

Creativity

Why understanding how a child's brain works at different ages is so important

It’s back-to-school season. Parents mark their youngsters’ height on the wall and marvel at how much they’ve grown – but what’s going on just below …

Parenting

This app will do all the SEO heavy-lifting for you

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

Profit

How to Become a Digital Marketing Expert Through Blogging

List building and blogging go hand-in-hand and any successful blogger will focus on it<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Almost a decade ago, I started a blog. It was a blog about …

Marketing

What is Account-Based Marketing? An Inside Look at How to Get High-Ticket Clients

The average click-through rate for emails is less than 3%.Why is it so low? These emails often lack personalization and segmentation.Not to mention, …

Marketing

How business intelligence can help non-techies use data analytics

<i>Credit: Andy Lamb</i>This isn’t just about taking metrics and putting them on a dashboard, color-coding thresholds and showing trend lines — although that certainly helps. Visualization is also about understanding why you need to analyze your data and act on it in the first place and creating …

The Power of Education: Breaking the Cycle of Poverty

Today’s hyper-connected, tech-driven world opens doors to abundant opportunity for those who are equipped to seize it. Yet 330 million children across the globe are not learning basic literacy and numeracy skills. As the educated capitalize on economic success, children without education and skills …

Education Technology

C.F. Møller Architects designs Danish school that optimizes learning through design

The built environment has a huge role in shaping our lives, especially when it comes to learning. With that principle in mind, C.F. Møller Architects …

Architecture

Classroom design vital to ed tech innovation, productivity

Dive Brief:<p>While much of the discussion on ed tech revolves around the tools, more attention must be paid to classroom design, Dartmouth assessment …

Education Technology

Google gives students interactive tools for STEM and internet safety

Google launched a new browser-based Google Earth this past April, adding educational tools to make it easier for teachers to show the world off to students without having to leave the classroom. The company also collaborated with the BBC to create a digital storytelling platform called Voyager that …

‘We Have to Have a Massive Revolution in Public Education in the United States’

The Harvard scholar Henry Louis Gates Jr. says improving schools is the way to open the middle class up to more black and white Americans.<p>Over the last four decades, the percentage of Americans who are solidly in the middle class has shrunk, from 61 to 50 percent, according to the Pew Research …

Education
Teaching

Practical Ed Tech Tip of the Week – Six Types of Classroom Video Projects

The process of creating and publishing videos can be a great way to get students excited about researching, storytelling, and sharing their work with …

Education Technology

Could subjects soon be a thing of the past in Finland?

<b>Finland has long been renowned for the quality of its education and always scores highly in international league tables.</b><b>Now it is rethinking how it teaches in the digital age - seeking to place skills, as much as subjects, at the heart of what it does. But not everyone is happy, and there are fears</b> …

Pedagogy