Greg Weinstein

17 Flips | 2 Magazines | 1 Like | 1 Following | @gregweinstein | Keep up with Greg Weinstein on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Greg Weinstein”

Are You Ready for the Future of Adaptive Content?

A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from …

Origami launches the periodic table of marketing to make sense of big data chaos

Last quarter investors threw almost $700 million at marketers’ biggest problem: analytics. Today, Origami Logic presented its latest solution to the flood of data that marketing technology platforms generate, consume, and present.<p>The goal? Making sense of big data chaos.<p>Today Origami launched what …

Marketing

16 Tools Every Social Media Manager Should Be Using Right Now

This story originally appeared on Visual.ly<p>Smart businesses know that social media is a power to be reckoned with, as they create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or …

Google+ isn't a social network; it's The Matrix

Pretty much everyone (myself included) has been reading Google+ wrongly. Because it bears many superficial resemblances to social networks such as …

Content marketing: why brands are becoming publishers

The big buzzword in the marketing world right now is 'content marketing'.<p>You may have heard it nefariously operating under various names: Custom …

11 Content Marketing Posts to Guide You Through 2013

I think our team has done a pretty good job on this blog of advocating internet marketing tactics according to their practical use over the years. …

How to Build an Audience for Your Content—2 Lessons from the Media Industry

Companies jumping on the content publishing bandwagon can learn a few things from the media world.<p>The traditional media industry has lost its monopoly on the mass production and distribution of content. Sensing an opportunity, companies have leapt at the chance to become publishers themselves. They …

What exactly is "great content?"

Great content is the secret to marketing success on the social web. That’s what all the gurus and expert blogs tell you. And it’s true; great content …

On The Common Ground Of Content Marketing

Marketers Are Not Publishing Enough Content

Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term “content marketing” stumbles out of a brand’s mouth almost as often as buzzwords like “big data” and “native advertising.” Woe the brand that is not creating, publishing and …

Create Content Perfection With These 5 Essential Ingredients

Serial entrepreneur Jason Calacanis often talks about the qualities that, in his opinion, describe the perfect content product: real-time, …

8 Remarkable (and Stolen) Content Marketing Ideas

“<i>Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters</i> …

Can You Operationalize Brand Storytelling?

Just read this excellent article from Gartner Analyst, Jake Sorofman. In the post, he writes that <i>“Content marketing is about continuous storytelling.</i> …