Greg

11 Added | 2 Magazines | 10 Likes | 1 Following | 1 Follower | @gregscottbc | Keep up with Greg on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Greg”

Making the Choice Between Money and Meaning

Remind me: why is an average investment banker worth, say, a hundred times as much as an average teacher? And why does a top hedge fund manager “earn” enough to pay for thousands of teachers?<p>Is there a trade-off between meaning and money? And if there is, how does one master — and perhaps — resolve …

Do Customers Actually Care about Your Company's Values? - Copyblogger

There’s a lot of back and forth about the value of online “engagement” for businesses.<p>Do customers want more engagement with the businesses they …

Relationships and Capitalism: How Purpose and Profit Can Work Together

Doug Levy, author of Can’t Buy Me Like and the founder and CEO of MEplusYOU, explains that by doing the right thing, companies can make customers …

Can An App Actually Make You Happier?

Few people would associate happiness with the stress and uncertainty of losing everything. But Happier founder Nataly Kogan believes that the seeds of her company were planted when she was 13 years old, living in an Austrian refugee camp after fleeing the Soviet Union. She had no home, no money, no …

Happiness

Customers Don’t Want Ads, They Want A Conversation

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift.<p>It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social …

Marketing Strategy

Coffee & Empathy: Why data without a soul is meaningless

Advertisement<p>41 Comments<p>Credit: Shutterstock / Chepko Danil Vitalevich<p>While on my way back from New York, for some odd reason I started playing …

A Roadmap to a Life that Matters

So, are you psyched for the new Harry Potter movie? Like you, your kids, and approximately 99% of humanity, I confess: I too am captivated by the thought of a magical world where diligently memorized incantations can grant thunderous powers beyond the reach of mortals. “<i>Accio</i>, job growth!”<p>If only …