Greg McGuire

31 Flips | 1 Magazine | 4 Followers | @gregmcguire1654 | Keep up with Greg McGuire on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Greg McGuire”

SEO is Dead: Long Live OC/DC - Copyblogger

I want to let you in on a little secret …<p>I <i>really</i> hate the term “SEO.”<p>This may come as a surprise to many since I am the resident SEO guy at …

How to Plug the Holes in Your Content Funnel that Are Costing You Money - Copyblogger

Content is <i>not</i> king.<p>Yep, I said it. (This guy did, too.)<p>In the realm of content marketing, the customer is ruler of our domain.<p>Without falling deep …

How to Scale Yourself and Get More Done Than You Thought Possible

The following is a detailed write-up of a popular productivity talk delivered by Scott Hanselman. Visit his blog, hanselman.com, for more …

Productivity

Top Tips For Optimizing Your Content: 9 Experts Weigh In

Nine experts to weigh in with their tips for optimizing your content -- and balancing that strategy to equally improve search results and attract …

Marketing

Queries & Clicks May Influence Google's Results More Directly Than Previously Suspected | SparkToro

For a long time, folks in the search, technology, and marketing worlds have surmised that Google is using query and clickthrough data to bias search …

SEO

eCommerce Content Strategy for Online Stores

Successful eCommerce websites are those which explore every possible way to educate their customer (or <i>potential</i> customer) at every point in their …

Marketing

The Greatest Misconception in Content Marketing - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk a little bit about content marketing and specifically …

No Words Wasted: A Guide to Creating Focused Content

Creating truly engaging content is one of the greatest challenges marketers face. To effectively develop this type of content, your strategy has to …

Marketing

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

In the last three years at Distilled, I have sold approximately $5 million in marketing services to over 100 businesses. Initially, the vast majority …

Marketing

Content-Gap SEO: A Potentially Untapped Opportunity

NOTE: This post is mostly theoretical, but I hope potentially helpful and worthy of discussion.<p>Over the last few years, and particularly since the …

SEO

Secrets Of Successful Enterprise SEO Part 2: Building A Winning Team

Another secret of highly effective enterprise SEOs that I've learned over the years: their unique perspective on developing a "winning team." …

Enterprise

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have …

SEO

The Science of Great Digital Content Ideas

<b>"Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen."<br>— John Steinbeck</b><p>John Steinbeck has a point. …

Marketing

Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?

Some brands are taking a different approach and creating lightly or non-branded sites where the brand affiliation goes nearly unnoticed. Is this a …

Marketing

How Can Mobile SEO Help my Non-Mobile or Local Business?

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I thought it was very interesting that Google came out and said …

SEO

SEO

The search engines constantly strive to improve their performance by providing the best possible results. While "best" is subjective, the engines …

SEO

Is SEO Dead?

This is a question that gets asked often, and it’s a very heated topic to boot. There are plenty of folks in the industry who say it’s alive and well, and plenty of others who think it’s on the way out. Long-time SEO Jill Whalen recently announced she’s ending her SEO career because “Google now …

Filthy Linking Rich: How to Passively Attract Valuable Links

The best ideas for "building links" seldom arrive whilst you are sat there thinking of ways you can build links. I don't mean to start off on the …

Marketing

Eating My (Key)Words: Changing The Way We Think About SEO

I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a …

Eating

How to Build a Content Marketing Strategy

Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term …