Gray

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Why CPI doesn’t work for ASO

In the world of mobile user acquisition, organic installs are extremely important. They not only help keep the eCPI (effective cost per install) down, but organic installs <i>can also be the most active and profitable users for a mobile app</i>.<p>Unfortunately for mobile marketers, tracking the source of …

Apps

Scoble: VR will create a ton of jobs, but it’s going to be a bumpy ride

Robert Scoble is no longer worried about job creation. And that’s good, right? I mean… one less thing.<p>‘Scobleizer,’ the Entrepreneur in Residence at Upload VR and noted futurist, took some today time to tell me all about it.<p>Like it or not, automation iscominghere<p>While most of us are already aware …

Twitter’s stickers go live for all

Everyone else has stickers, so why not Twitter? Making good on its promises last month that it would soon be launching a new way for users to decorate the photos they’re sharing across its network, Twitter has officially rolled out stickers, the company announced. With the launch, users can browse …

Social Media

Despite missteps, Yahoo also leaves behind a big legacy

Yahoo’s narrative is usually framed as a story of squandered opportunities, a onetime internet star that succumbed to mismanagement, leading to its …

Virgin America’s New App Puts A Travel Agent In Your Pocket

The airline’s new app by Work & Co launches in beta this week.<p>Travel agents were among the first casualties of the Internet age, rendered obsolete by websites that let travelers select and book their own flights. But considering how time-consuming and complex it can be to hunt down the right seat …

Mobile wallets drive in-store sales, but non-payment is the key to mass adoption

Mobile wallets are coming of age, according to a new report released today by Urban Airship. Importantly, they are driving in-store sales and increasing loyalty — but not in the way you’d expect.<p>Before we dig into the report highlights, it is worth explaining what we mean by “mobile wallet.” There …

Android Pay

Pinterest Steals Away One of Snapchat's Advertising Gurus

Pinterest, the online service for collecting images of cakes, hair styles, and more, has hired away one of Snapchat’s experts in measuring the impact …

Tumblr to introduce ads across all blogs

Tumblr this week quietly announced plans to roll out a new advertising program across its site which will see it implementing ads across users’ blogs. The company did not provide specific details on how the program will operate, but it appears to be an expansion of its earlier Creatrs program, …

Advertising

This app lets you chat in Facebook, WhatsApp and Slack simultaneously

You love speaking with your family in Skype, but your significant other prefers to chat over WhatsApp. Your friends are pretty active on Messenger, but you have to go through Slack to reach your colleagues for work emergencies.<p>If this sounds familiar, you’re probably using way too many chat clients …

Newsletter editors are the new important person in newsrooms

Publishers are rediscovering that email newsletters are a reliable way to reach readers — and serve a critically important direct connection to …

7 things you didn't know you agreed to in the terms of service

When you download or sign up for any sort of program or service, you have to agree to their terms of service: The wall of text that describes …

Turning Products Into Experiences Makes People Happier

Remember the old Heinz commercial with the tagline "Anticipation, it's making me wait?" A teenage boy arrives to pick up his date, and while his date …

Twilio’s new API synchronizes app data in real time between devices and users

Twilio has launched a product that lets developers incorporate real-time synchronization into their applications. Called Twilio Sync, it opens up access to backend state synchronization infrastructure that may not have been readily available before. Access to this tool will be on a rolling basis. …

Microsoft is using AI to give Office spell-check on steroids and much more

Microsoft is announcing a whole slew of updates throughout Office, using the cloud and artificial intelligence to help you work more efficiently across Word, Outlook, and PowerPoint.<p><b>Word</b><br>Word is getting two big updates. The first makes both researching and citing sources a lot easier from within …

Artificial Intelligence

Political conventions are proving grounds for VR

Live video might be all the rage during this year’s presidential conventions, but a few publishers are taking it a step further by producing virtual …

Why the U.S. government, Alaska Airlines, and Amtrak may soon launch Facebook chatbots

Some of the biggest names in air travel and health care, as well as the U.S. government, may soon bring their virtual assistants to Facebook, Amazon’s Alexa, and Twilio, as Next IT announced today that bots created with its Alme platform can now join the popular chat app platforms.<p>Next IT is by no …

Chatbots

Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System

Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time …

How To Find Your Design Superpower

Independent designer Jessica Hische, Dropbox’s Anisha Jain, and Pinterest’s Tiffani Jones Brown share tips for operating at your best.<p>No one designer is the same, and only you can create and maintain the personal conditions that make your unique talents shine. At Designer Fund’s Women in Design: …

Verizon acquires Yahoo for $4.8b

Verizon has agreed to acquire Yahoo for $4.83 billion in an all-cash deal, which will be completed early next year. The telecom giant, which also owns AOL, will bring under its wing all of Yahoo’s search, communications and digital content products, as well as its ad services, which cumulatively …

How the Clinton campaign is slaying social media

In June, Hillary Clinton's presidential campaign scored one of the sickest election season burns.<p>Republican presidential nominee Donald J. Trump had …

How the world’s biggest eSports promoter uses Facebook Live

ESL One Cologne, a live eSports tournament held in Germany from July 5 to 10, drew more than 42,000 attendees during the last three days of the …

This minimalist circuit board generates digital audio in its simplest form

Noise Patterns is Tristan Perich's latest experiment with 1-bit composition<p>The matte-black circuit board that holds Tristan Perich’s <i>Noise Patterns</i> has a few things in common with your average smartphone. It’s small and sleek enough to fit into your pocket, and it comes with a standard 3.5mm …

Music Production

The Best Smartphone For Every Need

“What’s the best smartphone?” It’s a question I hear at least once or twice a month.<p>That’s fine. It comes with the territory, really. I write about …

6 key tips to taking your business global

If your business has seen successful growth in the US, it most likely will see success in other countries as well. And, you may want to lock up those markets, before some other company does.<p>I recently met a startup that had successfully tripled its revenues – largely from the results of a …

Five Creative Ways To Power Through The Afternoon Slump

These companies have found a way to keep their employees engaged instead of dragging in the afternoons, and it doesn’t involve caffeine.<p>If your mind starts to wander and you could really use a nap or a candy bar around 2 p.m., you’re not alone. The afternoon slump is real, and it’s your body’s …

Hopper’s travel app helps you pick the best dates, airports to save more money on your trip

Fresh off its $16 million funding round from earlier this spring, popular airfare prediction app Hopper is moving beyond simply helping travelers figure out when to fly in order to snag the best deal. With the launch of Hopper 3.0, out this morning, the app will now also make personalized …

The last-ever Japanese VCRs will be made this month

It may surprise you to learn that Japanese companies are still making video cassette recorders, but this fact won't remain useful for too long — manufacturing will cease at the end of the month. Funai Electric, a company that produces its own consumer electronics as well as handling production for …

Pokemon Go Isn't The Solution to Nintendo's Problems. It's a Symptom of Them

Pokemon Go is one of the biggest mobile games ever, but don't mistake it for the solution to Nintendo's problems. If anything, it's a symptom.<p>The …

What Sending After-Hours Emails Does To Your Productivity

Even if you aren’t working nights and weekends, the expectation of constant availability can cause you to burn out.<p>It’s 9 p.m. and you suddenly remember that you wanted to ask your employee about an upcoming project. Before you fire off an email, ask yourself, “Is this urgent?” If you’re sending …

Is 2016 the Year of Talent for Digital Marketing?

In an industry like advertising -- specifically advertising technology -- where the only constant is change, it's incredibly difficult to find talent …