Guilherme Ravache

30 Flips | 1 Magazine | 9 Following | 3 Followers | @gravache2013 | Pai, curioso e editor na Caras

So-called “dark social” traffic turns out to be mostly Facebook

Advertisement<p>4 Comments<p>Credit: Gigaom Illustration adapted from Shutterstock<p>Despite the fact that our ability to track and measure almost every …

If You Don’t Know About YouTube Star Zoella, You’re a Million Years Old

Zoe Sugg (24 years old; outstandingly cheerful) just sold nearly 80,000 copies of her debut novel in the first week. The book, <i>Girl Online</i>, has …

What People Who Worked At Google Know That You Probably Don’t

Ok, that was a totally troll title. What I want to share though is a subtle advantage that people who’ve worked at transformative tech companies have …

Financial Times: Best Books of 2014

The Financial Times published their list of the best books in 2014. If you have a bibliophile on your list, this is the place to</b> …

4-inch iPhone 6 reported to be in development

Apple is alleged to be working on a 4-inch version of its best-selling iPhone 6 intended to replace the iPhone 5c, according to a new report<p>A 4-inch version of the iPhone 6 is said to be in development as a replacement for the entry-level iPhone 5c.<p>The handset will be launched during 2015, …

Mobile Technology

The New York Times and Springer Are Wrong About Blendle

<i>With its idea of creating “iTunes for the press”, Blendle rattles the news industry’s cage. In spite of blessings from The New York Times and Axel</i> …

The Texas Tribune is 5 years old and sustainable. Now what?

The Austin-based news nonprofit has success and a measure of stability with its business model, raising almost $27 million in its first five years. But now the Tribune has to figure out how it grows its audience outside the capitol.<p>The newsroom of The Texas Tribune is buzzing in the waning days of …

What is HTTPS and why does Google like it so much?

Google has announced it will give sites using encryption a higher rank in its search algorithms. Particularly, it singled out HTTPS, which it characterizes as “industry-leading security.”<p>It’s easy to tell if a site is using the system: A URL that starts https:// instead of http:// is using it. …

Algorithms

Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the Google News Publisher Center, those publishers will get a bit more …

Want to increase your readership? Forget about Twitter and stop posting so many stories, says the Telegraph

Advertisement<p>8 Comments<p>Credit: Thinkstock / Darrin Klimek<p>In the arms race that is the social web, every publisher large or small is trying whatever …

Amazon Is Experimenting With A New Homepage Design

The newer, flatter design puts Kindle, Fire, and Prime categories front and center.<p>Amazon has unveiled a new homepage design to select users, placing a new emphasis on the retail giant’s biggest brands: the Kindle e-book platform, its Fire lineup of tablets and smartphones, and the Prime …

FAQ - Frequently Asked Question - AdAge

Advertising Age is the marketing industry’s most trusted news source on topics that matter most, including social, media, digital, CMO Strategy and …

Marketing

Storyful Blog - Get Information About Storyful Products and Services

He has no storyboard, no schedule and no discernible theme. Yet David Freiheit, aka Viva Frei, is one of the most captivating, endearing and …

VICE News is “One of the Biggest Newscasts in the World”

In five months since its launch, VICE News on YouTube is “one of the biggest newscasts in America and possibly the world,” says Brian Dietz, SVP of …

Guilherme Ravache(@gravache)さん | Twitterからの返信付きツイート

Facebook Offers App With Free Access in Zambia

Facebook’s newest mobile app doesn’t compete with other apps, like Snapchat. It competes with being offline.<p>The social network said Thursday it had launched an Internet.org app in Zambia to provide free access to Facebook and other online services to people who might otherwise have no Internet …

See The Workspaces Of 14 Leading Creative Minds

Todd Selby’s third and latest book shows us where top fashion designers–including Iris Van Herpen, Dries van Noten, and Nicola Formichetti–go to work.<p>“With fashion, people often associate it with marketing, and they forget the other side of it, which is the creators,” says Todd Selby, a …

How Do You Solve A Problem Like Marissa?

[Disclosure: Author was long YHOO at time of writing.]<p>There’s been a sharp response to the post I wrote last Wednesday in Forbes outlining the rationale for either Alibaba or SoftBank buying Yahoo at current levels.<p>The stock is up 6.5% since that story first was published on heavy volume.<p>To me, the …

Why $10 billion isn’t a crazy valuation for Snapchat—and may turn out to be a bargain

Snapchat is raising a new round of funding that could value the company at $10 billion, Bloomberg reports, citing sources. This is a significant increase in theoretical value, since Snapchat reportedly turned down a $3-billion buyout offer from Facebook last year. And it puts Snapchat in some …

Venture Capital

Showtime for Vocativ

Vocativ, the news organization that promises to mine the “deep web” for stories of global interest that cannot be found using traditional reporting …