Brad Robertson

114 Flips | 1 Magazine | 12 Likes | 1 Following | 2 Followers | @grantjerome1 | Keep up with Brad Robertson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brad Robertson”

Grocery Retailer Implements In-Store Mobile App To Streamline Checkout

Customers can download the free app directly to their Android and iOS mobile devices, and scan product barcodes as they shop. When shoppers are ready …

eCommerce

Big retail’s interest in loyalty startup Belly grows: 7-Eleven chips in on $12M round

7-Eleven isn’t exactly known for investing in tech startups, but the convenience store chain is making an exception for Belly, a Chicago startup with …

Pinterest Is Powering A Huge Amount Of Social Commerce, And Twitter Isn't Too Shabby Either

Pinterest's reach isn't huge compared to plenty of other social platforms, but its impact on e-commerce is outsized, accounting for 23% of global social-mediated e-commerce sales in the second quarter of 2013.<p>Pinterest's recent valuation at $3.8 billion suggests that a huge amount of potential is …

Social Media

Welcome To The Digital Coupon Era

Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

CHICAGO — So-called “programmatic” ad-buying tactics, which let ad planners reach tightly defined audiences using efficient targeting and buying …

Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …

A Digital Life: The good, bad and gross of online grocery shopping

When I moved to New York City seven years ago, one of the first shocks was the grocery stores. I grew up in Connecticut, land of clean, well-lit Stop …

The Wal-Mart Slayer: How Publix's People-First Culture Is Winning The Grocer War

<i>Family-run Publix is both the largest employee-owned company and the most profitable grocer in America. Those two facts are linked, and they might be the formula for fending off Bentonville’s retail behemoth.</i><p>Passing through Publix’s sliding doors to escape the blistering Lakeland, Fla. heat is a …

Notícias, esportes, coberturas ao vivo, diversão e estilo de vida

Programmatic buying is future of all media, says Mondelez VP of media

Programmatic buying will become the dominant method of purchase across all media channels including TV in the near future, according to FMCG giant …

Two Years Later: The Economics of Programmatic Ad Buying (aka RTB) | The Makegood

<i>This column was written by Bill Guild, VP of Product Management and Marketing at ChoiceStream, a company that improves ad relevance and performance</i> …

Nocookies

You have cookies turned off<p>To use this website, cookies must be enabled in your browser. To enable cookies, follow the instructions for your browser …

IAB Marketplace: Programmatic Gains Interest From Investors, Too

Internet business models have been turned upside down and ad-tech is no exception remarked Youssef Squali, global head of Internet media equity …

eXelate’s Malik: Life is Better at Top of Video Ad Funnel

CHICAGO — Advertisers are finding it easier to use online video like conventional static display ads – because specific targeting through video …

The Real State Of Programmatic Marketing

Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical executions …

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Search has been the Cal Ripken of online marketing—its “Iron Horse”—a dominant and consistent player that can always be found on the media plan, …

Mediavest Gets 'Targeting From The Start' With Programmatic

For Emmy Spahr, associate media director at Publicis agency Mediavest, “programmatic media” is a phrase that increasingly is part of the …

Software is Eating the Digital Advertising Business

Yesterday, Yahoo! reported earnings and released undeniable data about the growing impact that advertising technology companies are having on the …

What Publishers Need To Know Now About Programmatic Sales Planning

<i>“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Programmatic Advertising - My Curious Quest Continues

Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: “I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding.”<p>I prefaced my column that day because I am indeed a very …

Genetics Research - Human genetics

Definitely. Genetic testing.We’ve all heard of it at some point or another. We probably all know a person or two who has had it done. (23andMe was …

Marketing

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How Appliances Online went from 2,500 to 1m Facebook fans in just two years

<b>Online electrical retailer Appliances Online (now rebranded as AO) has seen impressive growth on its Facebook page, recently hitting the milestone of</b> …

Game On, Amazon! eBay Rolls Out One-Hour Delivery, Targeting The Web And Wal-Mart

Picture this anxiety-provoking scenario: you’re at an all-day conference, sweating bullets as you prep for a presentation in an hour’s time. But you packed in haste and left your laptop charger at home. Your battery capacity is perilously close to zero. You don’t have time to dash to Best Buy and …