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Attract Customers to Your Community with Content

Everybody’s talking about content. And everybody’s writing content. SEOs, social media specialists, agencies, marketing departments, probably even …

Use SEM to Reach your Geographically Relevant Audience

Posted on Mar 20, 2013<p>One of the best aspects of search engine marketing (SEM, or Pay-Per-Click) is the notion that we can use it as a tool to target</i> …

The Alchemy of Writing — Tips from a Non-Fiction and Fiction Pro

<b>Total read time: 20 minutes<br>Bolded read time (as a teaser): 4 minutes</b><p>—<p>I first met Josh Waitzkin at a coffee shop in Manhattan.<p>About 15 minutes into …

The Alchemy of Writing — More Tips from a Pro

<i>This interview on the creative process is part II in an interview with award-winning author Fred Waitzkin. Part I can be found here.</i><p><b>Reading time:</b><br>– …

Barnacle Reviews on Google+ Local

Since Google+ Local was released last May, it’s safe to say that everyone in the local search community -- business owners and agencies alike -- has …

SEO

5 Steps to Facebook Advertising - Whiteboard Friday

Facebook advertising has taken the marketing world by storm. But with so many advertising options available within Facebook, how do you know where to …