Graeme Willis

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How to Rank: 25 Step Master SEO Blueprint

If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of hours studying blogs, guides, and Google …

The Evolution of Permission Marketing: What You Need to Succeed in 2013 - Copyblogger

Are you familiar with the phrase <i>Permission Marketing</i>?<p>If you’re trying to sell anything online (including your ideas), you should be.<p>In 1999, a …

Marketing

Why Creating Content That Consumers Want Isn't Enough

Today’s consumers are staring at an invitation avalanche, with every company asking for “likes,” “follows,” clicks, and attention. This is on top of …

26 Tips to Create a Strong Social Media Content Strategy

Shares 10K<p>Are you looking for ways to strengthen the impact of the content you create?<p>It isn’t always easy to <b>generate the buzz you’re looking …

Marketing

How to Become a Killer Copywriter (10 Principles)

<b>How to Become a Killer Copywriter (10 Principles)</b><p>David Ogilvy was the archetype killer poet. He was marvelously witty, but he never let a clever turn of phrase get in the way of persuading the customer ...<p>He also used his own experiences as the basis for wonderfully written ads, yet insisted on testing and measuring response to his advertising.<p>In other words, he thought like a salesman. And treated his copy like a salesman.<p>You, too, can get to that level of killer copywriter (and the fame and …

Google Analytics Certification and How to Pass the GAIQ Test

When I hear the word, “cookies,” I generally think of warm, gooey homemade chocolate chip cookies. But when it comes to passing the Google Analytics …

Analytics

How Does Google Authorship Impact CTR? - Briggsby

At the end of last week, some discussion on Hacker News started after a post claimed that Authorship created a 90% drop in traffic. Later, Matt Cutts …

Matt Cutts

Seven Lessons Learned from Three Years of Content Creation - Copyblogger

Life and business are full of lessons if you look for them.<p>Some you learn the easy way, and some you learn the hard way.<p>A few years ago, I started …

Marketing

6 Simple Steps to Writing Seductive Web Copy - Copyblogger

How seductive are you?<p>I’m not a great seducer.<p>I don’t have a string of conquests to boast about. I’m no modern Cleopatra.<p>But as a marketer and …

Marketing

5 Reasons Email Marketing Crushes Social Media Marketing for B2B

I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will have your babies.<p>And …

How to Advertise for Free on YouTube & Leverage Your Video SEO!

I would like to start this post by giving a shout out to Phil Nottingham of Distilled for inspiring me to figure out how to do this and share it in a …

SEO

A Visual Guide to Keyword Targeting and On-Page SEO

(Last Updated: <i>October 24, 2014</i> by Rand)<p>How do I build the perfectly optimized page?<p>This is a challenging question for many in the SEO and web …

SEO

How to Build Links to Your Blog - A Case Study

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of …

The SEO of Responsive Web Design

Will Critchlow announced back in November that Distilled's blog was updated with a new responsive design, but it occurred to me recently that we …

Web Design

The Ultimate Guide to Advanced Guest Blogging

With “content marketing” being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with …

Marketing

An Evergreen Content Case Study

Creating timeless content is something all SEOs should aspire to do. Why? When placed in front of the right audience, amazing content is highly …

SEO

How To Blog Successfully About Anything

In order to create a successful blog, you have to be passionately curious about the topic you're covering.<p>This notion was the central point of my …

SEO

SEO: The Future Is Bright, The Future Is Linkless

Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies …

SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO

It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. …

Google+

How I Got a Link from the Wall Street Journal

Want to know how to get a link from the <b>Wall Street Journal</b>?<p>No ... I'm not talking about dropping some dopey, no-followed article comment or some …

SEO

How to Completely Ruin (or Save) Your Website with Redirects

Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down?<p>When done right, 301 …

SEO

Using The New Adwords Keyword Planner For Local SEO Keyword Research

<b>Editor's note:</b> Since the publication of this post, referenced tools may have undergone visual, technical and branding changes. The core advice …

AdWords

How To Leverage the Science of Relationships to Gain True Influence - Copyblogger

If you define influence by the size of your Klout score, you can stop reading this right now.<p>If you believe influence is driven by the creation of a …

Marketing

How to Ensure Your Facebook Contests Attract Genuine Fans

Shares 3K<p>Are you thinking of running a contest on Facebook?<p>Have you run a contest and had little success with retaining fans past the award date?<p>One …

Marketing

The 10 Most-Viral Ads of 2013 (So Far)

A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova.<p>Dove, Budweiser and Kmart …

Advertising

5 Mistakes To Avoid When Starting Your Own Business

<i>SPECIAL FROM Next Avenue</i><p>By Kathleen Rich-New<p>Launching a business in midlife can be fulfilling and lucrative, but too many first-time entrepreneurs make big mistakes in the process. It’s no wonder that 80 percent of new companies fail in the first three years.<p>After studying successful businesses and …

The 5 Things Customers Actually Want - Copyblogger

My 8 year-old daughter came to me recently with an urgent request …<p>“Dad,” she said, “I need an iPad mini.”<p>While I would usually dismiss this request …

Content Marketing