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9 Tools to Simplify and Automate Social Media | Inc.com

Social media has become such an integral part of society that even weddings and toddlers have hashtags. In the corporate world, our tech-centric lives mean businesses must have employees ready, willing, and able to monitor social conversations at any time of day.<p>Luckily, more social media tools are …

Marketing

15 Ways to Creatively Challenge Yourself Every Day

We all <i>want</i> to embrace creativity, but actually making it happen? That’s the tricky part. With long to-do lists at home and work, it can be difficult to imagine actually making creative expression part of our routine. Creativity is about more than time-consuming craft projects, though, and it may be …

Creativity

5 Must-Read Digital Marketing Guides to Beat Your Competition

Thinking about improving your marketing plan? Start by reading the following must-read online guides:<p>1. Content Marketing<p>Want to read a definitive …

Use The Power Of Your Wallet To Drive Change In The Business World

Companies hate having to take a stand, but they will if you force them to by withholding your money.<p>Consumer-led change is primed to become one of the most effective strategies in this moment for one simple reason: In a country where consumer spending accounts for nearly 70% of our nation’s gross …

The Best Social Media Marketing Chrome Extensions

These social media marketing chrome extensions can help streamline your processes and open up your strategy to even bigger results.If you’re not …

15 Free Digital Marketing Tools for SMBs and Startups [Infographic]

Let’s be honest, small to medium businesses have a tight budget but they are traditionally competing with big giants with massive wallets.One way …

Top Tips for the Perfect Elevator Pitch

The question is, how many elevator pitches should a job seeker have at the ready?<p>This story originally appeared on Personal Branding Blog<p>Imagine you go to a job search networking meeting for the first time, and the leader at one point informs the audience that everybody will have a chance to stand …

It's Time To Join the Pinner's Circle: How To Use Pinterest To Acquire More Customers

Pinterest should be every marketer’s dream platform. Pinterest users log on to discover product information, find lifestyle information, and learn new tips and tricks to help them organize and beautify their lives. The platform is much more product based than it is social connection based. Yet, …

Marketing

7 Steps to Winning New Customers

Every business needs a sustainable influx of customers if it wants to be successful.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>All entrepreneurs need to master the ability to win new customers. How well you can introduce new clients to your business, irrespective of its sector and …

The Step-by-Step Guide to Creating a Facebook Sales Funnel

Facebook may no longer be the coolest or sexiest social network on the block.It may no longer be the place where teens and tweens go to vent their …

5 Email Marketing Tweaks to Double Your Business Revenue

Optimize your email marketing campaigns and unleash the most powerful marketing channel of the 21st century.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Email is the most powerful marketing channel of the 21st century. In fact, email is so powerful that the Direct Marketing …

5 Fundamental Principles to Create Stunning Facebook Ads

Did you know that red is so attention-grabbing because of the implications it had to our hunter-gather ancestors?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Facebook is the unrivaled king of social media advertising. How could it not be? In terms of features, insights and …

User Stories Best and Worst Practices

For Training, Coaching, and Consulting engagements, please contact me for details on how I can help your organization.<p>Summary<p>This presentation got …

User Stories

5 Ways Businesses Can Reach 'Generation Z'

Empowering a double bottom line, 87 percent of Gen Z say it is important for businesses to focus on giving back to their communities. This conscious perspective drives businesses to consider their mission beyond their services and invest in corporate social responsibility. More and more businesses …

Why All Brands Should Be Selling on Social (And How to Do It) | Inc.com

Let's talk data. The average person spends 118 minutes a day on social media sites like Facebook (which boasts more than 1.5 billion active users worldwide), Twitter, Instagram, and Snapchat, while 74% of consumers rely on social media to influence their buying decisions. Quite simply, if your …

How Account-Based Marketing and Selling via LinkedIn Can Drive Revenue

Many social media and social selling experts say volume is the key to success on social media platforms, including LinkedIn.<p>In an article in Content …

The Dos and Don’ts of Reaching Millennials via Social Media

Today’s marketers have countless options when it comes to social media. Some platforms peak in popularity and then quickly disappear. This makes it …

How to Apply a Design Thinking, HCD, UX or any Creative Process From Scratch

This post is by Dan Nessler, User Experience Director, Hinderling Volkart,The post How to Apply a Design Thinking, HCD, UX or any Creative Process …

Best of the week: Everyone wants to be an agency

If any themes emerged out of our better stories of the past week is was this: “Anything you can do, I can do better.” Agencies are being nipped at by …

How to Run Your First Facebook PPC Campaign (if You Have no Experience)

Facebook’s reach is insane.What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world.This means one thing for …