Roberto Rossi

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Veuve Clicquot Targets Millennials With Its First Digital Campaign

Veuve Clicquot wants accomplished, influential young women to know that champagne is more than a drink reserved for wedding toasts and New Year's …

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Twitter Scrambles for an Ad Fix as Nielsen’s Promoted Tweets Show Up in Porn Feeds

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled …

Ad of the Day: Honda Just Keeps Driving in This Hypnotic, Looping Ad That Never Ends

What better way for an automaker to communicate performance, longevity and a never-ending commitment to quality than with an ad that itself never …

11 Brand Names That Simply Couldn’t Survive the Times

Despite the sweetness of the confectionery business, a Belgian chocolate brand found itself in a bitter struggle last year. The company had been …

Ad of the Day: A-B Tricks Brooklynites Into Drinking Budweiser, and They Don’t Hate It

As part of its continued assault on microbrew-swilling beer snobs, Budweiser headed to Brooklyn during Restaurant Week and orchestrated a little …

Why Purina Went Digital-First With Its Grammy TV Commercial

When Purina decided to air a TV commercial during last week's Grammy Awards, the brand leaned on data from a buzzy digital spot that debuted last …

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising.<p>I …

Skip the Boring Business Plan. Focus on This Strategy Instead.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The concept of starting a business without a plan would send anyone running -- and for good reason. Every great business begins with a plan that outlines measurable goals and the methods for achieving them. Plans, done correctly, can be a …

9 Famous Shoe Designers Recreate Cinderella’s Glass Slipper

This March, Disney is releasing a live-action remake of everyone’s favorite fairy tale about uncomfortable women’s footwear. To generate hype for <i>Cinderella</i>, starring Cate Blanchett and Lily James, Disney recently asked nine celebrated shoe designers to create their own interpretations of the famous …

Lovebook turns your love life into a targeted ad campaign on Facebook

Your next date could come from a Facebook ad.<p>That's the premise of Lovebook, a new matchmaking service that aims to help singles find dates by buying …

GoDaddy Pulls Its Super Bowl Ad After Animal Lovers Complained It Could Endorse Illegal Puppy Farming

That was until Tuesday night when GoDaddy announced, just hours after releasing its campaign on the "Today" show, that it was pulling the ad after animal lovers complained it made light and could endorse irresponsible dog breeding.<p>The domain name company's ad opened with a cute Golden Retriever …

BMW's Super Bowl Brand Ambassador Katie Couric Admitted On TV That She Actually Drives An Audi

The brand's Super Bowl spot harks back to a now-infamous 1994 clip from the show when the presenters were perplexed by the internet and struggled to explain to viewers how to email the program. "What is 'internet' anyway," Gumbel said, "Do you write to it like mail?"<p>The "Newfangled Idea" ad then …

3 Rules Of App Design, According To Yahoo’s Marissa Mayer

The ex-Googler and current Yahoo CEO spells out three rules anyone can use to make an app better.<p>A new book about embattled Yahoo CEO Marissa Mayer reveals her three rules of great app design. Written by Nicholas Carlson, <i>Marissa Mayer and the Fight to Save Yahoo!</i> details everything from Mayer’s …

Terry Crews Screams Again for Old Spice, Particularly When He Sees Mrs. Terry Crews

Ready for more screaming, twitchy muscles, explosions and horrifying hallucinations? Good, because Terry Crews just made another Old Spice commercial.<p>…

World’s First Taco Bell May Be Demolished

#SaveTacoBell<p>Tex-Mex fast food giant Taco Bell serves more than 2 billion customers per year in their roughly 6,500 joints. But the original mothership of this bean-and-cheese empire may soon be destroyed, the <i>Downey Patriot</i> reports. The very first Taco Bell, built in Downey, California in 1962 by …

For Super Bowl, Dove Men Will Basically Just Put a New Hashtag on Its 2014 Father’s Day Ad

If you loved Dove Men + Care's touching ad from last Father's Day, you'll either be disappointed or excited to hear what the brand has in store for …

This Hilarious Ad Imagines How Awesome Facebook Would Have Been in 1995

In its early days, the Internet was sort of the Wild West. Message boards, chatrooms and newsgroups were huge. Browsers, apps and social media were …

Snapchat Is Asking Brands for $750,000 to Advertise and Won’t Budge

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's …

Starbucks launching mobile ordering, will add beer, wine and snacks

By Lisa Baertlein<p>Starbucks Corp, aiming to give cooling U.S. traffic a jolt, on Thursday announced it will add beer, wine, and evening snacks to …

Heineken Exec: Facebook Now Rivals YouTube for Video Ads

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with …

Ad of the Day: Lego Finally Makes an Inspiring, Empowering TV Ad for Girls

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is …

If you want an ad-free Internet, sign up for Google Contributor

Google’s latest scheme for funding the Web is a voluntary contribution of $1-3 a month that removes the advertising on selected websites. It’s called …

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Heineken Is Cannes’ Marketer of the Year

The Cannes Lions International Festival of Creativity will honor Heineken its Creative Marketer of the Year at the festival in June.<p>Past honorees …

The 13 Best Custom iPhones Money Can Buy

These days the real way to show off is with a custom iPhone.<p>Custom iPhones are a great way to express your personality.<p>They also tend to cost more, if that's of concern to you.<p>We've rounded up the best custom iPhones so you'll know what to ask to ask for during the holidays.

Dyson Plans To Launch 100 New Products In The Next Four Years

Dyson plans to invest $2.35 billion into new technologies–$1.56 billion of that into its research-and-development efforts–and launch at least 100 new products in the coming four years.<p>The U.K. company is primarily known for its high-end designer vacuums, but <i>TechCrunch</i> suggests that with the rapid …

Spending too much time at the office lately? Be thankful you don't work at this agency - http://adweek.it/10lNsad

Gillette Posts Its 1904 Razor Design, and Everyone Thinks It’s Better Than Today’s

It's a funny thing, really. A brand celebrates its 110th anniversary by showing how it's evolved and taking pride in the innovation that's led to its …

Your Instagram feed will now be filled with video ads

If a picture is worth 1,000 words, a 15-second video has to be worth quite a bit more.<p>Instagram has launched its first video ads, adding another …

Terror In The Car Wash: Ford Pulls A Spooky Halloween Stunt

When you’re a kid and your parents drive through a car wash, did you ever imagine seeing something? A ghost? A monster? There was something about being trapped inside the car, inside a building, with all the spinning brushes and spraying water that leaves plenty open to the imagination.<p>This …