Usable Help
Examining onscreen help and documentation.
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http://jwikert.typepad.com/the_average_joe/2014/12/evernote-as-a-content-distribution-channel.html
Publishers need to experiment with more content discovery and distribution experiments like Evernote Context
http://recode.net/2014/11/25/url-stands-for-new-pew-report-has-surprising-stats-on-americas-tech-knowledge/
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