10 Added | 2 Magazines | 17 Likes | 6 Following | 2 Followers | @goozy69 | Keep up with Muh.is on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Muh.is”
The world of publishing has changed. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know... and how these stats impact your bottom line.<p>Help us learn even more by taking the full 2015 State of Inbound Publishing Survey here: …Marketing
If you were looking to build a company, and you were looking to build a unicorn, what conditions should be present for the best chance of success?<p>Based on current unicorns, your best chance is to start a business that is revenue-growth based, rather than user-growth based. It has to move money from …Apple Watch
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category. Central brands, such as Coca-Cola in soft drinks and McDonald’s in fast food, are those that are most representative of their type. They’re the first …Sam Adams
The secret to consumer loyalty? It’s less about the moment of interaction and more about what comes before and after, says Lippincott.<p>For decades, companies have taken for granted the notion that focusing relentlessly on improving customer interactions will lead to greater loyalty from the people …University College London
We all know the truism “Correlation doesn’t imply causation,” but when we see lines sloping together, bars rising together, or points on a scatterplot clustering, the data practically begs us to assign a reason. We want to believe one exists.<p>Statistically we can’t make that leap, however. Charts …Data Science
Developing branding for startups? Your startup’s brand strategy should address everything that your value proposition spells out.
Way back in 1993 we saw the birth of content marketing when the very first e-book was released on the web.<p>Jump forward 22 years later and it's safe …