Muh.is

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15 Stats Every Digital Publisher Needs to Know

The world of publishing has changed. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know... and how these stats impact your bottom line.<p>Help us learn even more by taking the full 2015 State of Inbound Publishing Survey here: …

Publishing

The Best Conditions For Building A Unicorn

If you were looking to build a company, and you were looking to build a unicorn, what conditions should be present for the best chance of success?<p>Based on current unicorns, your best chance is to start a business that is revenue-growth based, rather than user-growth based. It has to move money from …

A Better Way to Map Brand Strategy

Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category. Central brands, such as Coca-Cola in soft drinks and McDonald’s in fast food, are those that are most representative of their type. They’re the first …

6 Tips for Designing Happiness

The secret to consumer loyalty? It’s less about the moment of interaction and more about what comes before and after, says Lippincott.<p>For decades, companies have taken for granted the notion that focusing relentlessly on improving customer interactions will lead to greater loyalty from the people …

Beware Spurious Correlations

We all know the truism “Correlation doesn’t imply causation,” but when we see lines sloping together, bars rising together, or points on a scatterplot clustering, the data practically begs us to assign a reason. We want to believe one exists.<p>Statistically we can’t make that leap, however. Charts …

Branding for startups: Developing your initial brand strategy

Developing branding for startups? Your startup’s brand strategy should address everything that your value proposition spells out.

The Good, the Bad and the Ugly Truth About Content Marketing in 2015

Way back in 1993 we saw the birth of content marketing when the very first e-book was released on the web.<p>Jump forward 22 years later and it's safe …

Psychology Influences Digital Marketing Success

Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising. It varies, …