Greg Nicolle

33 Added | 4 Magazines | 12 Likes | 7 Following | 5 Followers | @gnicolle | Sensis Account Director greg.nicolle@sensis.com.au

From SEO To SXO: Search Experience Optimization

When it comes to search engine optimization, columnist Mark Munroe suggests you need to think beyond your website.

Is Responsive Design A Ranking Factor?

Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites …

A deep look at Google’s biggest-ever search quality crisis

Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? The post …

Search Engines

Please Take Search Engine Land’s SEO Success Factors Survey

Every two years, Search Engine Land updates our Periodic Table Of SEO Success Factors. It’s that time again, and we’re inviting our readers to help …

Search Engines
Personal Assistants

Understanding voice search: What are the implications for marketers?

<b>Last week, Amazon added their voice search product “Alexa” to their iPhone app.</b>This is yet another signal in the continuing avalanche of signals that …

SEO

How to create SEO-friendly content

<b>Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search</b> …

Engines

6 SEO Experiments That Will Blow Your Mind

<b>In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.</b><b>All of today’s</b> …

SEO

eCommerce Marketing Trends to Watch Out for in 2017 [Infographic]

This infographic looks at some of the big shifts in the eCommerce marketing landscape, and what to watch, and plan, for, moving forward.

Digital Marketing

How do customers search for your business?

When customers search for a business like yours, they may start with Google, but many wind up on Yellow Pages.<p>Once they’re there, Yellow Pages works …

Customers

3 reasons you should consider Instagram for your business

While not everyone has a visually appealing product or service, the platform’s growth is hard to ignore – Instagram’s gone from 300 million users …

Small Business

How to get the most from your social content

Sensis Websites Website Professional<p>Managed Service<p>from $ 79 monthly*<p>Drive more traffic to your website and close more sales<p>7 web pages of content …

Marketing

What Virtual Reality Will Mean for Advertising

It's still early days, but virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last …

Virtual Reality

7 Ways to Win Consumers on Their Path to Purchase

The path to purchase, from start to finish, is rarely linear—it's more akin to a scavenger hunt. Along the customer journey, one search can spark an …

eCommerce

How Mobile Has Changed How People Get Things Done: New Consumer Behavior Data

In moments where people need to know, go, do, and buy, relying on our phones has become second nature. Google's VP of marketing, Lisa Gevelber, …

Google
Engines
Engines

3 Tips to Make Your Data Work Harder

In today's multi-channel, multi-device world, data can be a brand's greatest asset—and its biggest challenge. But brands that are successfully …

Google

Bots_alive kit imbues toy robots with charming, lifelike AI

There was no shortage of gadgets at CES, and there will be no shortage at Toy Fair next month, of robots and gadgets promising artificial intelligence — and generally falling short. But a more modest approach from an actual AI researcher has produced a clever and accessible way to create lifelike …

Robotics

Google just dropped the last Android Wear update before its launch

Google's big Android Wear update is almost ready for primetime.<p>After months of delays, the company pushed out the final version of the developer …

Wear OS

The Latest YouTube Stats on When, Where, and What People Watch

• Advertising,<br>• Mobile,<br>• Video<p>When it comes to the latest trends on how people are watching YouTube videos—when, where, and even what—there are plenty of …

Reality Is Not What It Seems by Carlo Rovelli review – physics versus certainty

The author of the million-selling Seven Brief Lessons on Physics rails against Richard Dawkins and the science-arts split<p>Carlo Rovelli’s slim poetic meditation <i>Seven Brief Lessons on Physics</i> managed to clarify the troubling uncertainties of Einsteinian relativity, quantum theory and other physical …

Physics

10 Tricks to Make Yourself a Google Drive Master

Think you know Google’s online productivity suite back to front? Whether you’ve been using Google Drive for five minutes or five years, there’s …

Google

Google’s New SERP Layout: The Biggest Winners & Losers

Worried about the recent changes to Google’s ad layout on desktop search? Don’t be! I come to you today with a simple message: Keep calm.This change …

AdWords

Big Brand Digital: Sensis’ Kavit Shah

Tell our readers a bit more about you, your experience in online marketing and your current position.I have been in the Online Marketing space for 9 …

Marketing

Why Your Sales Team Should Invest More Time on Content Marketing [Infographic]

Your customers, on average, look at nearly a dozen pieces of content before finalizing a purchase - and they would rather check out content than look …

Marketing

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or …

SEO

Google is removing all Right Hand Side Ads on SERPs worldwide

<b>As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results …

AdWords