Marketing & Data Management

By Guy Makmel | Magazine for marketers that are interested in big data, cross channel and omni channel analytics by TECH53.com

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.<p>In the just over 10 years …

Digital Marketing

The need to lead in data and analytics

In a new survey, executives say senior-leader involvement and the right organizational structure are critical factors in how successful a company’s …

Thought Leadership

Why marketing executives need to take the lead with data

Marketers are increasingly in control of technology purchases, and that control over those tools comes with a responsibility for turning raw data …

Why today’s marketers need data

The pace of doing business in today’s ultraconnected world has changed everything. From the way advertisements are bought, sold and displayed, to the …

Datorama Named a Gartner Cool Vendor in Data-Driven Marketing for 2016

NEW YORK, NY--(Marketwired - Apr 12, 2016) - Datorama, a global leader in marketing analytics innovation, today announced the company has been …

Big Data

Why ‘Traditional’ Business Intelligence Is On the Way Out

Rather than rely on the latest techniques to collect, prepare, make sense of, and visualize data, organizations are still relying on a cadre of …

Data Matching To Become Top Focus In 2016

Data matching will replace attribution as one of the major topics across the advertising industry in 2016. Perhaps that's because a multitude of …

Advertising Industry

Unifying Reporting Across All Programmatic Vendors: No Small Task For Publishers

AdExchanger |“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, …

Advertising

The Agile Marketing eBook

If your technology isn't agile, your marketing can't be either. Read this whitepaper to understand how to leverage agile marketing and data-driven …

Analytics

Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer

Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what's …

Turning Big Data into Commercial Business Decisions