Marketing & Data Management

By Guy Makmel | Magazine for marketers that are interested in big data, cross channel and omni channel analytics by TECH53.com

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.<p>In the just over 10 years …

Digital Marketing

The need to lead in data and analytics

In a new survey, executives say senior-leader involvement and the right organizational structure are critical factors in how successful a company’s …

Why marketing executives need to take the lead with data

Marketers are increasingly in control of technology purchases, and that control over those tools comes with a responsibility for turning raw data …

Why today’s marketers need data

The pace of doing business in today’s ultraconnected world has changed everything. From the way advertisements are bought, sold and displayed, to the …

Datorama Named a Gartner Cool Vendor in Data-Driven Marketing for 2016

NEW YORK, NY--(Marketwired - Apr 12, 2016) - Datorama, a global leader in marketing analytics innovation, today announced the company has been …

Why ‘Traditional’ Business Intelligence Is On the Way Out

Over the past few years we’ve witnessed the rise and fall of big data. The Gartner hype cycle articulates that story quite well as we’re finally over …

Data Matching To Become Top Focus In 2016

Data matching will replace attribution as one of the major topics across the advertising industry in 2016. Perhaps that's because a multitude of …

Unifying Reporting Across All Programmatic Vendors: No Small Task For Publishers

AdExchanger |“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, …

Advertising Industry

The Agile Marketing eBook

If your technology isn't agile, your marketing can't be either. Read this whitepaper to understand how to leverage agile marketing and data-driven …

Why BI isn’t ready for the cloud

You’ve heard it again and again: The cloud is the new black. Only ever eclipsed by “big data” or “IoT” buzz, it remains a massive focus for all data-driven companies.<p>But while the cloud has worked very well for business applications with low data volumes and simple security requirements (CRM, for …

Business Intelligence

Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer

Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what's …

Turning Big Data into Commercial Business Decisions

When big data stops looking so big: Where now for data in marketing?

Big data marketing has reached another turning point for agencies, and faster than many could have predicted.<p>Throughout 2010-2014, a glut of data was …

Crossing the Channel Part 3: Ad Viewability as the New Currency

Written onFeb 24, 2015AuthorKatrin Ribant |<p>As you may recall, in our first installment of Crossing the Channel, we examined the display ecosystem …

Hiring a Data-Driven Marketing Team

<i>Nick is the founder and CEO of Delmondo. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content.</i><p>The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) 
and new technologies …

Marketing

Crossing the Channel Part 2: TV & Online Video

Written onFeb 17, 2015AuthorKatrin Ribant |<p>In our first “Crossing the Channel” article, we broke down the complexity of the Display ecosystem. Now …

Advertising

The Secret To Big Data Driven Integrated Digital Marketing

Most <b>CMOs</b> and their agencies are still thinking in terms of advertising campaigns instead of <b>data-driven</b> integrated <b>digital marketing</b> programs.This …

Digital Marketing

MMW Op-Ed: Granular Politics Demand Granular Campaign Management

<i>The following is an exclusive op-ed contributed to MMW by Targeted Victory Co-Founder, Michael Beach.</i><p>The amount of time between election cycles …

Marketing

Crossing the Channel Part 1: Digital Display Legos

Written onJan 27, 2015AuthorKatrin Ribant |<p><i>A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant</i><p>As industry professionals, we …

Analytics

4 ways to identify the best data tools — from 2 of the top data scientists

Prominent data scientists Hilary Mason and DJ Patil know a good bit about the trendy practice that combines statistics, programming, and communication. In an ebook out this week, the two spell out some of the common elements of the most helpful technologies for actually doing the work of a data …

Big Data

100 Xaxis Accounts To Use Datorama In 2015

Xaxis, GroupM’s largest trading desk and audience-buying platform, has partnered with Datorama, an ad tech firm that organizes and automates …

Huddle or Punt? A Formation for Determining Super Bowl Return On Ad Spend

Written onDec 2, 2014AuthorKatrin Ribant |<p>As some 30-second TV spots for the upcoming Super Bowl XLIX go for $4.5 million — not including production …

How to Data Mash For Some Frighteningly Accurate Results

Written onOct 30, 2014AuthorKatrin Ribant |<p>We’re entering what looks to be a promising holiday shopping season this year, and, as you can surely tell …

The Socialist Origins of Big Data | The New Yorker

In June, 1972, Ángel Parra, Chile’s leading folksinger, wrote a song titled “Litany for a Computer and a Baby About to Be Born.” Computers are like children, he sang, and Chilean bureaucrats must not abandon them. The song was prompted by a visit to Santiago from a British consultant who, with his …

Big Data

Big Data's Big Meaning For Marketing

Big data this, big data that. Hardly a day goes by when we’re not bombarded with messages about the big data platforms and technologies that will solve all our marketing problems. Let’s be honest though: these tools and technologies alone simply won’t solve the big data challenge. But the effect of …

Big Data

We're Happy to Announce our $15m Series B

Five Factors In Building Giants Of The Big Data Era

<b>Editor’s note:</b> <i>Navin Chaddha is managing director of Mayfield, an early-stage venture capital firm. Some of the companies he is currently championing include Gigya, Elastica, Lyft, MapR and Poshmark.</i><p>As we enter the second half of 2014, it would be fair to say that big data has gone mainstream, …

Big Data