Marketing & Data Management

By Guy Makmel | Magazine for marketers that are interested in big data, cross channel and omni channel analytics by TECH53.com

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.<p>In the just over 10 years …

The need to lead in data and analytics

In a new survey, executives say senior-leader involvement and the right organizational structure are critical factors in how successful a company’s …

Business Intelligence

Why marketing executives need to take the lead with data

Marketers are increasingly in control of technology purchases, and that control over those tools comes with a responsibility for turning raw data …

Why today’s marketers need data

The pace of doing business in today’s ultraconnected world has changed everything. From the way advertisements are bought, sold and displayed, to the …

Datorama Named a Gartner Cool Vendor in Data-Driven Marketing for 2016

NEW YORK, NY--(Marketwired - Apr 12, 2016) - Datorama, a global leader in marketing analytics innovation, today announced the company has been …

Business Intelligence

Why ‘Traditional’ Business Intelligence Is On the Way Out

• All recent and archived articles<br>• Conference offers and updates<br>• A full menu of enewsletter options<br>• Web seminars, white papers, ebooks

Data Matching To Become Top Focus In 2016

Data matching will replace attribution as one of the major topics across the advertising industry in 2016. Perhaps that's because a multitude of …

Advertising Industry

Unifying Reporting Across All Programmatic Vendors: No Small Task For Publishers

AdExchanger |“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Madhura Sengupta, …

Advertising Industry

The Agile Marketing eBook

If your technology isn't agile, your marketing can't be either. Read this whitepaper to understand how to leverage agile marketing and data-driven …

eBooks

Why BI isn’t ready for the cloud

You’ve heard it again and again: The cloud is the new black. Only ever eclipsed by “big data” or “IoT” buzz, it remains a massive focus for all data-driven companies.<p>But while the cloud has worked very well for business applications with low data volumes and simple security requirements (CRM, for …

Business Intelligence

Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer

Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what's …

Wormholes

Turning Big Data into Commercial Business Decisions

Big Data

When big data stops looking so big: Where now for data in marketing?

Big data marketing has reached another turning point for agencies, and faster than many could have predicted.<p>Throughout 2010-2014, a glut of data was …

Big Data

Crossing the Channel Part 3: Ad Viewability as the New Currency

Written onFeb 24, 2015AuthorKatrin Ribant |<p>As you may recall, in our first installment of Crossing the Channel, we examined the display ecosystem …

Analytics

Hiring a Data-Driven Marketing Team

<i>Nick is the founder and CEO of Delmondo. He works with brands and startups improving their digital marketing and social media strategy, focusing on branded content.</i><p>The recent proliferation in new channels (Pinterest, Instagram, YouTube, digital TV, mobile messaging apps) 
and new technologies …

Marketing

Crossing the Channel Part 2: TV & Online Video

Written onFeb 17, 2015AuthorKatrin Ribant |<p>In our first “Crossing the Channel” article, we broke down the complexity of the Display ecosystem. Now …

Advertising

The Secret To Big Data Driven Integrated Digital Marketing

Most <b>CMOs</b> and their agencies are still thinking in terms of advertising campaigns instead of <b>data-driven</b> integrated <b>digital marketing</b> programs.This …

Digital Marketing