Think big, spend little: Securing brand exposure for small businesses
Greenlid Envirosciences did not have the money for a flashy advertising campaign. So it made one that intentionally looked cheap. After a successful appearance on CBC's Dragon's Den, Greenlid's "compostable compost bin" is sold at established retailers such as Home Hardware, but it still has only a …
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Matthew Ejike Fidelis flipped this story into THE GIANTS•2835d