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Avatar - The Globe and Mail
Avatar - The Globe and Mail

Lesson from Starbucks: Quality and consistency are worth paying for

The Globe and Mail - Tibor Shanto

Price is always a touchy issue for salespeople, even more so in today's environment. Not only because the economy has made everyone more price sensitive, but also because active buyers engage their own networks before they do sellers. Furthermore, buyers are more informed about your product and …

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