Glen

30 Flips | 2 Magazines | 77 Likes | 4 Following | 10 Followers | @glenmcdermott | Keep up with Glen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Glen”

5 Types of Customers Who Will Stop You From Growing A Million Dollar Company

In order to exceed the million-dollar mark in sales within the first 18 months, some customers will complicate your growth forecast.<p>To build a successful high-growth business model, you need happy customers. It is a reality that we all face as true business leaders. However, some customers are more …

3 Ways to Build Your Brand Identity Using Content Marketing

Can your content pass the 'logo test'? If not, it'll be just another one of those generic articles that bombard your target audience each day.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Can your company's content pass the "no-logo test"? When I work with digital strategy clients …

Content Marketing 2018: The Only Way Going Forward For New Age Marketers

Seth Godin says, “Content marketing is the only marketing left” and I am a firm believer of this statement. The way entire marketing ecosystem has …

8 indispensable (and free) Google tools

Google is so much more than just the world’s premier search engine.<p>Google has a bevy of helpful products—many of which are completely free. If you …

When To Start Branding Process #branding #logodesign #graphicdesign

Discover what are the most common reasons to start branding or rebranding process in the infographic below.<p>There are some many reasons that may give …

Customer Service

7 Storytelling Structures to Improve Your Presentations (Infographic)

What your favorite plots and your next business presentation should have in common.<p>Giving presentations, whether during meetings with co-workers or to potential new clients, can often seem intimidating. But luckily, there are tried and true ways to organize your information so that it is both easy …

How to Increase Your Sales Using These 8 Google Analytics Reports

Google Analytics provides hundreds of different metrics.But that’s also part of the problem: There’s too many!You’d need days or weeks to completely …

Building Brands On What People Value

Given that rewards drive decisions, when we create the content that powers brands, one of the biggest challenges we have is to figure out what our …

7 Secrets of Super-Successful Video Marketing

By now, it’s clear that video is an essential channel for marketers.<p>But what makes a great video? And what keeps viewers engaged? Is it a good story? …

Marketing

How Brands and Agencies Are Fighting Back Against Facebook and Google’s Measurement Snafus

Fiat Chrysler Automobiles, a $1 billion U.S. advertiser, is fed up with playing by Facebook’s rules. As a result, the carmaker concocted its own set …

Marketers should appeal to the heart not the mind

<b>We live in a product flogging world.</b><p>Products are pushed at us. Technology rains down on us through mass communications.<p>What businesses supply (as …

How to Tap Into LinkedIn's Marketing Database Gold Mine

Dig deep into the social network to unearth valuable prospect data.<p>PCMag reviews products independently, but we may earn affiliate commissions from …

Applying Inspirational Design Thinking to Tackle Breakthrough Innovation

A society's progress depends upon the quality of the questions it asks itself and to know what questions to ask today in order to secure a sustainable future.<p>One question could be: "Why design something at all?" Our society obsesses over entrepreneurship, innovation and design for creating growth, …

7 Tips for Creating the Perfect Logo for Your Brand

Your brand’s logo is the sort of thing that can have a bigger effect on your business than you first think. The wrong logo can make your brand come off as unprofessional, assuming anyone notices you at all. A good logo will create instant recognition within the minds of your target audience.<p>There …

The New Revolution Will Be Physical, Not Digital

Every company, brand, agency and individual wants to talk "digital" and be perceived as digital. Digital is the new normal. Yet, the most powerful …

Advertising

The ad agency model - bendable or breakable?

PepsiCo president Brad Jakeman recently stated that the ad agency model is not going to bend, it's going to break. Is he right, asks the chief …

How I Create Light Sculptures with Fireworks and Long Exposures

My name is Vitor Schietti, and I’m a Brazilian photographer who is combining fireworks and long exposures for my series “Impermanent …

A Cost Effective Approach To Outsourcing Digital Marketing

Using a digital marketing firm is certainly an effective way to meet all the marketing needs of a growing tech venture. Many excellent firms that do a great job can be found in any given city.<p>The advantage of using a digital marketing firm is both the level and depth of expertise that they can …

Marketing

3 Facebook Advertising Trends You Need to Know About

The year is 2016, and Facebook will soon be 12 years old. As Facebook hits puberty, it’s no longer just an influencer platform – now, it delivers …

5 Proven Ways Remarketing Will Make Your Business Ridiculously Successful

Updating your brand strategy can accelerate growth and make 2016 a breakout year for your business. Here are a few ways technology can help you with remarketing your brand.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know</i> …

4 Things World Class Content Marketers Do Every Time They Create Content

Content is by far the most valuable asset businesses can use, to not only engage and inform customers, but to increase traffic to their website and …

How to Spot a Cheap Logo Design

It doesn’t take an experienced graphic designer to spot a cheap logo design – and the average consumer is savvier than you think.Keep in mind that …

5 Metrics Every Marketer Should be Watching

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.”<p>The internet has given marketers many things, one …

What Is A Brand Story?

Brand story has become the new black of marketing. Once upon a time you had to have a campaign or ‘the line’, now you’ve got to have a story. The …

How to Build and Manage Awesome Communities

A community is a place where people can connect online to talk about things that they have in common. It can also be a tribe of people who long to be …

How To Write Your Mission Statement And 20 Great Mission Statements To Inspire You

Have you ever noticed how we tie ourselves up in knots and overcomplicate things when we put our business hats on? Your mission statement doesn’t …

Virgin Atlantic

Marketing Can No Longer Rely on the Funnel

One of the central concepts of marketing and sales is the funnel — through which companies are supposed to systematically move prospects from awareness through consideration to purchase.<p>But consumers are now more informed, connected, and empowered than ever. Does the funnel still work in a digital, …

The Observer's 20 photographs of the week

http://www.theguardian.com/theobserver/gallery/2013/mar/30/photography-doctor-who<p>720<p>The best photographs in news and culture from around the world …