Glen McDermott

70 Flips | 3 Magazines | 173 Likes | 17 Following | 18 Followers | @glenmcdermo2014 | Branding Healthy Communities

What 10 Social Media Professionals Say Should Be Your Top Priority Right Now

The one constant about social media is change, so it’s a good practice to step back once in a while and ensure that your company’s strategy is still current and effective.<p>As we enter the second half of the year, it’s time to take stock in the social media strategy that was probably developed in …

Social Media

Should You Consider a Digital Marketing Agency That Follows Agile Marketing Principles?

A feature of mapping apps that I wish existed: agility. We’ve all been there. At the moment you mapped your route to your next destination, there was …

Does Your Company Image Need a Refresh? What to Do When It's Time to Rebrand

Make sure your logo and messaging match who you are right now.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Rebranding your business is no small feat, but it has plenty of benefits, such as assisting with product launches, reshaping public images or refreshing a tired image. A …

Science Says This One Reason Is Why We're So Distracted at Work

Three out of four workers are not really focused on the job. Here's why -- and how to fix it.<p>Some 70 percent of workers feel distracted when they are at work according to a recent Udemy poll. That means that three out of four workers are not really focused on the job at hand.<p>There are all kinds of …

Employment

Customer Referral Programs Can Help Grow Your Company Fast. Here's How to Build One in 2 Simple Steps

Follow the lead of high-growth companies: Focus on getting more customer referrals<p>If you want to grow your business, there's no need to rethink your entire sales or marketing strategy. Instead, work toward the goal of generating more customer referrals from the satisfied customers you have …

Marketing

What makes a great leader, explained in eight counterintuitive charts

A couple of years after starting my most recent company, I had a scary realization. I noticed that by the time the business had grown to a hundred employees, my day-to-day role had gone from “guy who decides and builds things” to “guy who manages other people who decide and build things”—and I had …

Civil Rights

5 Reasons Why You Shouldn't Go Cheap On Your Logo Design

There’s a certain magic to telling a story without even saying a word. When you think about it, we’re not only talking about catching someone’s eye, but having them digest emotion, personality and passion…all in less than a second.<p>Now, while this may sound like a near-impossible task, a great logo …

Graphic Design

How to Bridge Marketing and Sales in Your Buyer’s Journey

Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an …

How We Write Proposals in My Design Studio

AS THE HEAD of a <b>newish design studio</b>, I spend a fair amount of time writing proposals. And here’s how I like to do it.<p>I do it like a conversation, …

Want to Win at Social Media? Here's What Followers Want, According to Experts at SXSW

People have a lot of feelings about social media.Love it. Hate it. Use it for business. Build a brand on it. Quit it. Come back to it.With so many …

Social Media

My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story.

Customers buy your product because of the story behind it.<p>7 min read<p>I work as a marketing manager for a business software called Weekdone and, up until a month ago, I probably couldn't give you a straight answer on what exactly our product did. If you asked anyone on our team, each person would …

How Sports, Real Estate and Hollywood Are Subject to Disruption by the Blockchain Boom

While blockchain tech was originally created to support Bitcoin, it now has many other uses for various industries.<p>Though it was originally created to be the supporting technology behind Bitcoin, many different industries have been adopting blockchain for its incredible decentralized platform and …

Blockchain

5 Podcasts That Marketers Should Pay Attention To

Take it from the Dalai Lama: "When you talk, you are only repeating what you already know. But if you listen, you may learn something new."<p>According to the IAB Podcast Advertising Revenue Study conducted by PwC, podcasting is growing. Why? Because it offers a more personal and authentic way to …

Marketing

The 10 Laws of Content Marketing Mastery

Content marketing is just two words.<p>But it has evolved to become a complex intersection and eco-system of art and science.<p>For many of us it is a …

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the widest …

Three Pillars Of Great Branding

There’s nothing extraordinary about the location of the vegetarian Mexican street food restaurant at the corner of a Fitzroy laneway. The tacos are …

The 18 Best Ways to Create a Brand That is Honest and Trustworthy

When building a company, most founders first think about their product and making money.But your product isn’t the only thing that’s important when …

Content as a Service Is the Next Evolution for Marketing

In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing has quickly become one of the most …

Customer Experience

8 Mistakes Business Owners Make Creating Their 'About Us' Page

Be ready to tell your story to the people curious to hear it.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Despite being probably the most visited page on a business’s website, the "About Us" is often overlooked. It’s an afterthought following more seemingly important …

Marketing

10 Must-Follow Instagrams For Graphic Design Enthusiasts

Instagram is like <i>Playboy –</i> sure, there’s some writing (some of it might even be good) but you’re really only there for one thing: the …

Graphic Design

Do you really know your B2B customer's path to purchase?

According to research by the Aberdeen Group, aligning your marketing campaigns to the buyer’s journey increases upsell and cross-sell opportunities by as much as 80 percent. With potential results like that to consider, it simply makes sense to do all you can to find and reach out to your customers …

Marketing

5 Killer Facebook Sales Funnels All Companies Can Learn From

Learn from these 5 brands how to use Facebook ads to build relationships that pay off.<p>In the world of social media, Facebook is the juggernaut. It is the king of all digital social interactions, and it shows no signs of slowing down. Today, Facebook has an average of 1.23 billion daily active users …

Marketing

Stop Delegating Social Media to Your Interns

You really don't want your social media manager to be just figuring it out along the way.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You know social media can be a valuable tool for your business -- you just haven’t found the time to prioritize it. But then it hits …

Social Media

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Facebook Insights is one of the most powerful Facebook analytics tools available.<p>When you dive into your Facebook Insights, you’ll receive a wealth …

7 Tricks To Produce Content On A Super Low Budget

Mmm, fresh content. It’s the fuel for modern online marketing strategies, whether your goal is to drive more traffic via SEO or social media, get more conversions on your site, or just feed the audience you already have. If you want your campaign to thrive, you’re going to need a steady supply of …

Why rebrand now? To seize your future ... - Optimize My Brand | Creative Company’s Blog

Rebrand to meet demand … ditch the past<p>I talked with a friend and long-time business owner about our businesses. We’ve both done essentially the same …

The Perception of Influence vs. Actual Influence

With everyone being a content creator, the line between true influence and less-than-true influence has been blurred.<p>Today, it seems like everyone and her mother is a content creator. While that's great, it does come with its own set of challenges.<p>I've written before about content creation and …

Public Relations

Why You're Not Getting Customers From Social Media

New study shows how Facebook likes alone don't cut it.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it …

Marketing

9 principles of psychology for powerful marketing campaigns | Articles | Marketing

<i>This article was originally published on PR Daily in February 2016.</i> <br>Marketers are in a new world.<p>They have to spend time learning the most current …

19 Facebook Marketing Predictions for 2017 From the Pros

Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes in 2016 are an indicator, 2017 will be an interesting …