Greg Kedzierski

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Measuring The Impact Of Your Email Nurture Campaigns

B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation may create a high …

How to Use Email Marketing to Increase Sales This Holiday Season

The holiday season is upon us. And if you are planning to entice shoppers into your online or bricks-and-mortar store via email, you need to make …

Marketing

The Future of Email Marketing

From selling an event, a subscription, or a box of cookies, for 15 years now, I’ve found that a personal and well-timed email has almost always …

Marketing

Everything You Need To Know About Building Your Email List

<i>This post originally appeared on the Mention blog.</i><p>In both his election campaigns, President Obama’s team relied heavily on email marketing to raise funds. In 2012 for instance, email fundraising was responsible for nearly $690 million in donations.<p>To raise this kind of money through email …

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the holiday season right around the corner, now is a great time to get your A-game email marketing ready. According to technology market research firm The Radicati Group, there will be 196,300,000,000 worldwide emails sent and …

Marketing

9 Ways To Write a Better Sales Email

Geoffrey James<p>1485 days ago<p>Sales emails are your “best foot forward” when first communicating with prospective customers. Unfortunately, based upon …

5 Effective Ways to Increase Email Open Rates

When someone mentions the term “email marketing campaign” many people would often think about having email opt-in forms on their blog or even …

12 free email marketing templates for small businesses

<b>We love email marketing here at Econsultancy. It may not be the hippest, sexiest method of driving traffic to your business but by gosh it …

Marketing

12 Brilliant Email Marketing Tools for the Savvy Marketer - Zembula

By Liz Froment<p>In Email<p>Email remains the best digital channel for ROI. However, like everything else email can be spiced up for a better user …

Marketing

The effect of Gmail Tabs on email marketing

<b>On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the</b> …

Marketing