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288 Flips | 2 Magazines | 16 Likes | 2 Following | 131 Followers | @gkalinin | 9Point10 helps companies generate demand & grow by combining the art of storytelling with the science of data driven marketing. Our marketing team is led by serial entrepreneurs, designers and technologists who bring their experience growing companies to help clients become market leaders.

6 Psychology Hacks You Need To Know To Be A Better Marketer

In order to be successful in marketing you have to be able to do more than learn a script, describe a product and use rebuttals. Your audience needs to understand how the product works and how it will make tasks easier. Showing your audience how a product will benefit them entices them to listen …

Marketing

'Game-changing' solar company says things are sunnier than reported

Following the failure of a number of solar companies, the investing climate has not exactly been sunny for that industry.<p>It’s a challenge for a Durham, North Carolina-based company that has developed technology it describes as “a game-changer.” But the CEO of Semprius, Joe Carr, told VentureBeat …

The Complete Guide to Choosing a Content Calendar

<i>This post originally appeared on the Buffer blog.</i><p>Do you know what you’re posting, sharing, and blogging this Thursday?<p>Hard Fork?Hard Fork.HARD FORK<p>How about two Thursdays from now? Thursday of next month? Thursday of next <i>year</i>?<p>We don’t have things figured out quite to that extreme here at Buffer, …

How A Deeper Customer Understanding Can Energize Innovation

Energy companies have a powerful tool to drive sales: Specialized outreach to understand–and market–end-users<p>In the popular film, <i>Field of Dreams</i>, the protagonist Ray Kinsella hears a voice that whispers, “If you build it, they will come.” Kinsella heeds the voice and builds a storybook baseball …

McKinsey: why most B2B marketing messages fail to move the customer

Recent research by McKinsey reveals a dramatic divergence between B2B brand messages and the characteristics that customers actually value the most.

Content Marketing: The 6 Secrets to Contagious Content

article<p>http://www.rightmixmarketing.com/content-marketing/content-marketing-secrets-to-contagious-content/<p>Right Mix Marketing<p>Contagious content is …

Learn What Makes a Content Plan Successful by Taking One Apart

My workbench is covered in junk. It’s usually tidy, but today it’s strewn with screws, clamps, wires, and knobs from an old guitar amp. You’d love it.<p>…

The Power of Restraint: Always Leave Them Wanting More

The setting: the spectacular office of one of the most respected names in entertainment, a senior executive in the motion picture industry. The players: the executive, accompanied by his bevy of direct reports and support staff, plus a CEO friend of mine and his chairman (we’ll call him Mr. …

6 Content Marketing Principles Every Business Needs to Follow

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their …

5 Ways to Become a Social Media Rock Star

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><b>Q: Please name the top five things that make your social media advertising strategy successful.</b><br>-Sundas Liagat<p><b>A:</b> Social-media success is often a long list of little things done right. While there is no shortcut to success, the below tips …

The Rise Of Social Commerce, And How It Will Completely Transform The Way We Shop On The Internet

Social commerce is all about inspiration and product discovery. Sites like Pinterest, Wanelo, OpenSky, and others are more like digital catalogs or virtual malls where shoppers can browse and connect with people interested in the same products and brands. But entrepreneurs and retailers are anxious …

How Google Trends’ Top Charts Can Help Boost Your Business

Google Trends has become all the rage in the quest for the right keyword. As Google’s External Keyword Tool is on the brink of extinction, many savvy …

Stanford researchers to open-source model they say has nailed sentiment analysis

Stanford Ph.D. student Richard Socher appreciates the work Google and others are doing to build neural networks that can understand human language. …

Content Marketing: How to Attract People With Content

Do you use content marketing for your business?<p>Are you wondering how to attract customers with your content?<p>To learn about the power of content …

StumbleUpon Drives More U.S. Web Traffic Than Facebook

For over a year, the all-powerful Facebook has been the top social media site driving Web traffic in the U.S. But this past month, Facebook fell to …

Five B2B Marketing Trends to Watch

Today's B2B marketers find themselves confronting a rapidly shifting landscape.<p>The ever-increasing array of digital/social options means that if …

It’s Time to Focus on Conversions and Customer Journeys

When it comes to marketing and advertising budgets, the vast majority of money is used on lead generation activities, with only a few dollars spent …

Marketing Influence Versus Marketing Strategy

I recently had the great pleasure of speaking with two of the best and brightest enterprise thought leaders, and members of the Gillmor Gang, about marketing influence. Salesforce.com's executives Steve Gillmor, Head of Technical Media Strategy and John Taschek, VP of Strategy, agree that the role …

Which Type of Crowdfunding Is Best for You?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In her book,</i> Cash From the Crowd<i>, Sally Outlaw, founder and CEO of crowdfunding website Peerbackers, reveals the secrets of funding your business with help from colleagues, peers, family, friends and even perfect strangers through a</i> …

Is influence dead?

There's been a lot of talk about social media influence and its role in the new consumer decision journey. Big brands are not only buying into the …

Reddit Founder on Startup Success: Identify a Genuine Need and Fill It

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The internet, unlike your mom, is fickle and ruthless. Attention spans are short, and there's always a cute cat video just a click away. That means you've got to be compelling. And you've absolutely got to make something people actually …

Startups, here’s your idiot’s guide to video

<i>This is a guest post by entrepreneur Adam Peterson, CEO</i> <i>of video-sharing platform VipeCloud</i>.<p>Do startups need a video strategy? I’ve been in and around the “video for business” industry for the last six years and I get asked this question by startups quite often. The answer is always yes.<p>Video is the …

23 Things Every Entrepreneur Must Know

A buddy of mine is a big-deal business professor at an even bigger deal university. And for reasons I still don’t understand, he asked me to come in and explain to his graduate students what I have learned from spending 30 years talking to, researching and writing about entrepreneurs.<p>Here’s what I …

10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing

The release of Penguin 2.0 confirms what we’ve known for a few years now: Content marketing is the new SEO. Yes, we all claim to abide by it. But few …

Pretty Much The Entire Human Race Bought The New Grand Theft Auto

In first day sales, it's bigger than any game, movie, or album ever released. (Ha ha, what? Books? Get out of here, nerd.)<p>Murder and car-jacking simulatorAcclaimed video game <i>Grand Theft Auto V</i> was released on Tuesday, and every man, woman, child, and several species of lower fauna purchased …

Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places

Artwork: Alex MacLean, <b>Untitled</b>, 2010, photograph, Atlantic City, New Jersey<p>The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing …

The coming era of ‘on-demand’ marketing

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to</b> …

Tesla's Recall: Now This Is How You Do PR

A recall is never good news for a car company. But founder Elon Musk has handled the situation with smooth moves.<p>On Tuesday night, electric car manufacturer Tesla announced it is recalling a slew of Model S sedans manufactured between May 10 and June 8. The cause, according to a blog post by …

How Your Brain Perceives Time (and How to Use It to Your Advantage)

We might not be able to create more time when we need it most—like when a deadline is approaching—but we <i>can</i> use the understanding of how we perceive …

10 Ways You're Killing Your Credibility

Credibility is everything in the business world. It's hard to build but easy to destroy. And your success depends on it.<p>In the business world, your credibility is everything. It tells people whether they can count on you. It tells your customers, employees, bosses, and coworkers what they can …