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Why Social Media Will Fundamentally Change Business

Social media is here for keeps — and big changes are coming as a result.<p>Social media is still new enough that many executives wonder what, if any, …

How to Master Instagram in 8 Simple Steps

Your social media platforms are set up – you are tweeting up a storm, sharing posts on Facebook, and you’ve even made some promo videos on YouTube …

Social Media Tactics Every Small Business Should Be Using

Social media marketing is no longer an option for today’s small business owner.With as many as 90% of small businesses using social media, the …

Management intuition for the next 50 years

The collision of technological disruption, rapid emerging-markets growth, and widespread aging is upending long-held assumptions that underpin …

The Industries Plagued by the Most Uncertainty

It’s a cliché to say that the world is more uncertain than ever before, but few realize just how much uncertainty has increased over the past 50 years. To illustrate this, consider that patent applications in the U.S. have increased by 6x (from 100k to 600k annually) and, worldwide, start-ups have …

IBM and Apple: From Rivals to Partners in 30 Years?

The lynchpin of the new IBM-Apple alliance will be this simple phrase in the first sentence of their joint press release: “an exclusive partnership.” It sounds so innocent—a sentiment reflected at every human marriage. The two will become one.<p>But business combinations are not human marriages. About …

Marketing’s New Digital Role Is Shortchanging IT

Every revolution has its vanguard. Throughout technology’s history, that vanguard has been the part of an organization willing to invest for one or both of two reasons: it is having significant trouble with the status quo or it has a compelling vision that things could be done in a new, better …

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

<i>A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. Unilever CMO Keith Weed embodies this new order as an architect and leader of the firm’s plan to double revenue while halving its environmental impact. In this edited interview, Weed describes</i> …

Don’t Sell a Product, Sell a Whole New Way of Thinking

We all know the story. A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. Pilot customers are enthusiastic, but broader …

Google+ Hangouts: What Marketers Need to Know to Get Started

Do you use Google+ hangouts for your marketing?<p>Are you wondering how hangouts can help your business?<p>To learn how to get started with Google+ …

Social Media

Innovation Lessons From 3-D Printing

References<p><b>1.</b> In newspapers and magazines, 3-D printing has been described enthusiastically as everything from “the technology that could re-shape the …

The Explainer: Disruptive Innovation

How Your Brand Can Beat Goliath

There was once a running joke at Virgin Mobile when it came to our marketing spend: What Virgin Mobile would spend in one year, AT&T would spend on one episode of “American Idol.”<p>Many disruptive brands struggle with how to best manage their marketing budgets while they strategize around how to …

Six Ways to Grow Your Job

In today’s resource-constrained environment, many of us are delivering 120% on the current demands of our job—but devoting little time to developing ourselves further or positioning ourselves for a future move. As one of my executive MBA students recently told me, “I know that I have to carve out …

Consulting on the Cusp of Disruption

After years of debate and study, in 2007 McKinsey & Company initiated a series of business model innovations that could reshape the way the global consulting firm engages with clients. One of the most intriguing of these is McKinsey Solutions, software and technology-based analytics and tools that …

Being Digital Demands You Be More Human

The halls of every marketing organization are filled with rumors about the new crop of hires — computer scientists, math majors and big data experts. For them, consumers are a mass of 0s and 1s that represent online behavior that can be collected, analyzed and targeted.<p>But the one thing companies …

When Digital Marketing Gets Too Creepy

The digital marketer who effectively runs Qantas Airlines’ highly regarded — and very successful — loyalty program has an unusual iPad problem. Flight attendants on Australia’s flagship carrier can now get up-to-the-minute data on the airline’s most elite and valued frequent flyers displayed on …

Xerox’s CMO on Leading by Example in Social Media

A year ago I decided to become an active content creator and social media contributor.<p>I wanted to show our teams at Xerox how a social program could help change perceptions of our brand. Many still think of Xerox as a copier company, but the majority of our revenue now comes from business process …

A Better Way to Think About Your Business Model

The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones. Leading global companies like GE, P&G, and Nestlé use the canvas to manage strategy or create …

RT @vebe1980: Vintage Social Network @mashsocialmedia @smexaminer @RedesSocialesES @iPhone4sVzla @BlackberryVzla @NoticiasDeApple http://t.co/1ODE52KVxb

How Marketers Are Using Paid Social Media: New Research

Do you use paid social media ads such as Facebook ads or promoted tweets?<p>Would you like to know how other marketers are using paid social media?<p>A …

Marketing

6 Unique Ways to Be Successful and Happy

Tired of searching for the secret to a fulfilling career and a happy life? Look no further.<p>What if the key to becoming successful and happy is to quit trying to be either? Would that throw a wrench into your career goals? Make a mess of your life plans? If so, then you need to read this.<p>Here's the …

70% of Brand Engagement on Pinterest Is User-Generated

Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.<p>However, companies in …

10 Questions to Ask Before Determining Your Target Market

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target market and set their sights too broadly.<p>"We often overestimate the market size, and in many cases there …

Small Business

10 Ways To Be Healthier In 10 Minutes Or Less

It seems like our favorite excuse: "There just aren't enough hours in the day." It gets us out of workouts, concocting nutritious homemade meals, sleeping enough.<p>But does health <i>have</i> to be a trade-off with time? A new study examined the time American adults spend on beneficial behavior and found …