Gino Rivera

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Forrester: Top IT Predictions For 2015

The analysts at Forrester Research have been blogging this month about their top IT predictions for 2015. Here’s my take on the predictions which cover all IT trends, technologies, opportunities and challenges, from mobile to security and big data analytics and from the Internet of Things (IoT) to …

10 predictions for content marketing in 2015

If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their …

Mondelez says Facebook ads generate sweeter ROI than TV

en_GB<p>article<p>Mondelez International is reshaping its social media strategy to amplify the reach of its brands to new audiences after claiming a Crème …

L'Oreal Attacks Fast-Growing E-Commerce Space

After years of boosting spending on digital media, L'Oréal is now looking for more direct payback with a bigger and multifront focus on …

It's Complicated: Cross-Platform Behaviors Emerge

As user behaviors both accelerate and evolve faster than an LTE wireless broadband connection (which is mighty fast), marketers will be challenged to …

10 Things Most Successful People Do At Night Before Sleep

So what do you do at night before you sleep? Do you watch television? Do you surf the web and this is how you found this blog? Or do you spend …