Ginger Killian

64 Flips | 1 Magazine | 1 Following | 14 Followers | @gingerkillian | Assistant Professor of Marketing at the University of Central Missouri, animal lover, SCUBA diver, & adventurer!

Managing Your Online Image Across Social Networks « The Reppler Effect

Managing Your Online Image Across Social Networks « The Reppler Effect<p>[…] So what do these results really tell us? From our perspective, there are …

26 Ways Brands Succeed With Social Media Marketing

Shares 8K<p>Do you want to improve your social media marketing?<p>Are you curious about what works for large companies?<p>The best way to add techniques to …

How to Determine Which Social Media Network Fits Your Business

Published 05/06/2013 by Jayson DeMers | 15 Comments<p>There are numerous variables that go into running a successful social media campaign. Factors like …

HOW TO: Build Your Personal Brand on LinkedIn

<i>Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning</i> …

17% of employees are required to use personal social accounts for work (survey)

We’re about a third of the way done with our 9-question survey on social media at work, and the preliminary results are both fascinating and disturbing.<p>For example, 17 percent of our anonymous respondents so far told us they are required to use their personal social media accounts to post about …

A Step-By-Step Guide To Getting A Job Through LinkedIn

LinkedIn is a formidable professional networking platform as well as a powerful job board and search engine. The fact that a full 94% of recruiters use social media, in particular LinkedIn, to fill open positions should get you excited.<p>Here's how you can use this game-changing platform to get your …

Three Ways To Use Video To Build Your Personal Brand

Video is quickly becoming the most valuable tool for building your brand. Why? Because video allows you to deliver a complete communication that’s visual and relatable and will build those all-important emotional connections with people who are making decisions about you. It’s <i>you</i> when you aren’t …

5 Ways for Introverts to Build Personal Brands

Creating and maintaining a successful career is not simply a matter of qualifications and skill sets, but also about how you use your credentials to …

Human Resources

Mastering The Uncomfortable Art Of Personal Branding

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.<p>I was recently chatting with an up-and-coming professional …

Personal Branding

The First Step To Building Your Personal Brand

Sure, everyone knows what a brand is. Coke, Pepsi, McDonald’s. But that buzzword is getting thrown around a whole lot in career and job search conversations these days, too. And you might be thinking to yourself, “why do <i>I</i> really have to care about this?”<p>Here’s why: Whether you’re on the job hunt, a …

How social media can help you lose a job

Social media is a great tool that can help someone land a job or further a career.<p>Just as Facebook and other social media sites can paint a …

Social Media

10 People Who Lost Jobs Over Social Media Mistakes

Anthony Weiner might be the most recent person to lose his job thanks to his posting on a social network, but he's not the only one.<p>In the last few …

7 Pieces of Job Advice Your College Isn't Giving You

It's no secret that the current job market for recent graduates is — how can we put this lightly — not the best.<p>The process of looking for a job is …

Personal branding

<b>Personal branding</b> is the practice of people marketing themselves and their careers as brands.[1] While previous self-help management techniques were …

How to Write a Social Media Policy to Empower Employees

Shares 6K<p>Does your company have a social media policy?<p>Are employees confused about what they can and can’t post?<p>Social media policies must meet …

Unemployed? The Right (and Wrong) Way to Brand Yourself

I recently came in contact with a former technology executive turned job seeker. He was navigating a lengthy, frustrating job hunt, and not …

Facebook In The Age Of Mobile-Only

Just 21% (268 million) of Facebook’s users access the service from desktop-only, and both that percentage and number are falling as Facebook grows, according to new stats from Facebook’s Q1 2014 earnings report this week. Meanwhile Facebook’s mobile-only user count is now at 341 million, or 26.7% …

Kitestring, The App That Makes Sure You Get Home Safe

You don’t have to walk alone anymore. Rather than asking your mom, bestie, or significant other to stay on the phone with you while you walk down a sketchy street at night, you can use Kitestring. You punch in your emergency contacts, let it know when you’re somewhere dangerous, and Kitestring will …

How to Grow Adoption and Engagement for your Mobile App

<i>Sangeet Paul Choudary analyzes business models for Internet startups at his blog Platform Thinking. You can follow him on Twitter where he is @sanguit.</i><p>It’s never been easier to build an app. Conversely, it’s never been more difficult to gain adoption for one.<p>There are several challenges that mobile …

The Secrets of the World's Most Successful Mobile Apps

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There's hard work. And then there's luck. But there's also that something else that makes all the difference. And it's that edge that differentiates the most successful apps from the rest of them.<p>Of course, there's one thing that you …

Paid Apps Aren't Dead — But They Are on Life Support

For iOS app producer David Barnard, making money from paid applications in Apple's App Store is becoming more difficult. Barnard is the founder of …

9 Mobile App KPIs to Know

Carl asks,<p>What metrics are most important to my mobile app business?<p>Great question, Carl — this is both an easy and difficult question to answer. …

Twitter Study Shows Its Mobile-First Users Are Younger, More Engaged And Easier To Market To

Twitter released the details of a new study about its “primary mobile users,” or those who engage with Twitter more on mobile devices and on the mobile web than on the desktop. The study, commissioned by Twitter from Kantar Media’s Compete, revealed that Twitter’s mobile-first users are more …